mini case on Nokia

2. Today the % of people
who don’t own a Nokia is
VERY FEW

3.  Based in Finland
 Foundation laid in 1865 by Finnish Engineer Fredrik Idestam.
 In the 1960s, Nokia became a conglomerate, resulting from a merger of Idestam’s
Nokia AB, and Finnish Cable Works Ltd .
 Nokia is headquartered in Espoo , Uusimaa.
Fredrik Idestam

4.  NOKIA has over 1 billion users .
 A global market share of 33 percent in 2010.
 38% of all mobiles sold in the world in 2008.

6. What have been the keys
to NOKIA’s global strength
?

7. All price points
All markets.
1.

8. 2.
Durable
Reliable
Affordable

9. 3.
Have a finger on the
pulse of every
country and their
culture.

10. 4.
Developed GSM
- To roam
internationally

11. 5.
Takes a broad
perspective on
competition

12. What can Nokia do to gain
market share in the United
States and Europe where its
presence is not as strong?

13.  Market to the specific needs and wants of the US and Europe.
 Develop a practical understanding of consumer needs, values, and
affordability based on geographical locations and demographics.
 Study and “evaluate potential markets” .
 Use “ market adaptation”

14. In the ever-changing world of
mobile technology,
what are the greatest threats to
Nokia’s global presence?
In the ever-changing world of
mobile technology,
what are the greatest threats to
Nokia’s global presence?

15.  Competitors and the fast-paced world of mobile technology.
 Others can be more intuitive, innovation-driven .
 Other companies that have gained significant market share.
 These products and companies have maintained product
differentiation.
 Nokia has evolved on a slower rate while trying to maintain low
prices for its international consumers.

16. RECAP

17. This presentation is prepared by
Apurva Chawla
IGDTUW
Under the guidance of
Prof. Sameer Mathur
IIM Lucknow