“ This Idea of ‘Connecting People’ by Nokia provides Service to people with the help of the Products ”
About The Company <ul><ul><li>Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturers. </li></ul></ul><ul><ul><li>Headquarters in Keilaniemi of Espoo, Finland </li></ul></ul><ul><ul><li>Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. </li></ul></ul><ul><ul><li>Nokia was established in 1865. The name Nokia originated from the river which flowed through the town of the same name (Nokia). </li></ul></ul>
PRODUCT Quality Appearance Packaging Brand Service Support Warranty
Price of the Most Selling Mobile Phones of Nokia In the Market Model Price Approx in Rs Nokia 3230 Rs.15,000 Nokia 7610 Rs.16,000 Nokia 6230 Rs.12,000 Nokia 6630 Rs.22,000 Nokia 9300 Rs.28,000 Nokia 3660 Rs.11,000 Nokia 1100 Rs.3500 Nokia 6610 Rs.6000
Place Logistics Channel members Channel Motivation Market Coverage Service Levels Internet Accessibility
Promotion Front Line Service Public Relations Message Sales Media Budget
Presenting On of the Promotional Campaigns of Nokia
<ul><li>Nokia has rapidly moved from functionally oriented organisation to a business process oriented mode </li></ul><ul><li>Nokia has introduced a new development approach for information systems development. </li></ul><ul><li>Utilizing every part of the company and personnel’s skill level is high in technical issues </li></ul><ul><li>Change is an every day phenomenon at Nokia </li></ul>Process
SWOT Analysis of the Company: Nokia <ul><li>Strengths: </li></ul><ul><li> Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. </li></ul><ul><li>2. Backed with the high quality and professional team </li></ul><ul><li>3. The product being user friendly </li></ul><ul><li> </li></ul>
Weakness: 1. Price of the product offered by the company 2. Not concern about the lower class of the society people. 3. The service centers in India are very few and scare. So after sales service is not good.
Opportunity : 1. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around. 2. ‘Telecom penetration in India’ being at the peak time. 3. As the standard of living in India has increased the purchasing power of the people as increased as well, so Nokia has to target right customer at right time to gain the most out of the situation.
Threats: 1. Emerging of other mobile companies in the market. The companies like Motorola, Sony Eriksson, Cingular (U.S). 2. Threats can be like providing cheap phones, new features, new style and type, good after sales service etc . 3. The growing demand of WLL network can cause drop in sales for Nokia, as Nokia provides many less CDMA phones to the customer.