Nokia - Selling & Negotiation

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Nokia - Selling & Negotiation

  1. 1. SELLING AND NEGOTIATION By: ROHIT BASBANAND DHOUNDIYAL MMS – 1 A - 106
  2. 2. Genesis of Nokia • Founded in the Year 1865 by “Fredrick Idestam” in Finland as a Paper Manufacturing Company. • In 1970’s, Nokia started Activities in Power & Electronic Business. • By the Year 1987, Consumer Electronic became Nokia’s main Business. • First Mobile Phone Nokia launched was “Mobira Cityman”.
  3. 3. Nokia in India  Nokia entered the Indian Market in 1994.  Telecom Policies were not Conducive for the Growth of Mobile Phone Industry.  Competition from other powerful global players like Motorola, Sony, Siemens and Ericson.  500 million subscribers in India.
  4. 4. Success of Nokia Reason for Success Story : • Power of Focus. • Distribution Edge. • Investment in Manufacturing. • Building the Brand. • Products for India.
  5. 5. Current Status of Nokia Market Share 13% 8% 36% Nokia Samsung Micromax 15% Karbonn Others 28%
  6. 6. Strategic Alliance  Nokia signed a deal with Microsoft in the year 2009.  In the Year 2011, Nokia & Microsoft teamed again to unveil new Smartphone's.  It was done due to continuous threat from Google Android & Apple’s iPhone.
  7. 7. Negotiation • A Combination of Complementary Assets, which make partnership truly unique including:    Mapping & Navigation Based Services. Microsoft to provide Bing Search. Opening New Nokia branded application store. • Microsoft will receive loyalty from Nokia. • Nokia will receive payments measured in Billions of Dollars. • Nokia would help drive the future of windows phone.
  8. 8. Any Questions?

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