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The Future of Automation, WTF Programmatic, December 2016

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Jason De Marco presentation at WTF Programmatic, December 2016

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The Future of Automation, WTF Programmatic, December 2016

  1. 1. THE FUTURE OF AUTOMATION
  2. 2. THE FUTURE OF AUTOMATION
  3. 3. Jason DeMarco VP Programmatic & Audience Solutions A+E Networks 9+ years in digital advertising 4+ years in programmatic
  4. 4. Jason DeMarco VP Programmatic & Audience Solutions A+E Networks 9+ years in digital advertising 4+ years in programmatic • Built A+E’s programmatic business from the ground up • YoY growth ranging from 50%-80% in revenue • Market leader in programmatic adoption amongst premium video • Thought leader & champion for adopting new technology, strategies and partnerships in market • Go-to source for evaluating and testing new ideas internally and externally
  5. 5. Automation: the technique, method, or system of operating or controlling a process by highly automatic means, as by electronic devices, reducing human intervention to a minimum.
  6. 6. MERGERS AND AQUISITIONS HELP DEFINE AND CREATE COMMONALITY IN GOALS
  7. 7. 5 8 9 12 10?
  8. 8. Great…but you said the future of automation!
  9. 9. RTB Marketplace Private Marketplace Programmatic Direct Direct Sales Yield Optimization Strategy
  10. 10. USER A: article reader; light video watcher • Responsive site highlights articles for consumption • Native ad formats prioritized • Focus on display ads • Short-form video ads suggested w/ max ad time reduced USER B: full episode video watcher • Responsive site highlights new episodes available • Site design removes majority of text and display ads • Maximize ad loads for full episode content • Activate exit ads Content Generation and Site Design
  11. 11. Questions?
  12. 12. THANK YOU Jason DeMarco A+E Networks Jason.DeMarco@aenetworks.com

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