Gabriel Weintraub | Chief Economist, AppNexus

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Transparent
Marketplaces: It’s All
About the School Lunch
Gabriel Weintraub, Chief Economist, AppNexus

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School Lunches
in Chile in the 1990s
Source: Photo, “CombinatorialAuctions”,Analytics Magazine,Fall 2009

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CHILE 1973 1989 1999-2001
Military coup:
beginning of
dictatorship
Transition to
democracy
Huge public
spending &
free market
economy

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The Challenge
Feeding >2M Children Daily
Thousands
of schools
Tens of vendors
& companies

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The Issues
No standardization
of menus & quality
Lack of price
competition

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• Standardized meals & quality
• Created price competition
• Auction logic
Solution:
Transparent
Competitive
Bid Auction

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SAVED 20-25%
ALLOWING
TO FEED
TH E GOV E R N ME N T
300,000+DAILY

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Transparency
& Science

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WHYdid I become interested in this market?

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Using cutting edge economic
science to address…
TRANSPARENCY
+ REVENUES
SENSIBLE
AUCTION LOGIC
FOR HEADER
BIDDING
OVERARCHING
MARKET
DYNAMICS

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Thank you!