Brian O'Kelley | CEO & Co-Founder, AppNexus

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Opening Remarks
Brian O’Kelley
CEO & Co-Founder

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MARKETERS
CONSUMERS PUBLISHERS
VERIFICATION
AD LOAD
AD BLOCKERS
VIRTUOUS
CYCLE
VICIOUS
CYCLE

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Create a better internet
OUR MISSION

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Build the best global technology platform
for Publishers to deliver a better internet
through seamless advertising experiences
PTG MISSION

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Six Months Ago…
WE ANNOUNCED THE LAUNCH OF APPNEXUS PUBLISHER SUITE.

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40 BillionIMPRESSIONS PER MONTH FROM LIVE AD SERVER CLIENTS

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SSP and Header Bidding
Source: Digiday
publishers using our SSP
600 GLOBAL

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Header bidding… not just for desktop
PriceCheck™

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How’s Our Media Business?
MEDIA SALESPEOPLE:
INSERTION ORDERS WON:
MEDIA GBP:
EMEA MARKETS 100%
PROGRAMMATIC WITH
MICROSOFT
0
0
£0
10

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QUIMPER
PARIS
MADRID
LONDON
LAUSANNE
HAMBURG
MUNICH
MILAN
100+
E M P L O Y E E S
JUNE 2015
20 130JUNE 2016
E U R O P E A N C L I E N T G R O W T H

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User Experience
1000X
AppNexus retrieves video
ads from cache up to
compared to an average
video mediation process
of five seconds
AppNexus ad server slashes Le
Figaro’s page latency from as
much as 12 seconds on desktop
to five seconds, according to
Marcombe.

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MARKETERS
CONSUMERS PUBLISHERS
BETTER
AD TECH
The Solution?
BETTER
AD TECH
BETTER
AD TECH