Header Bidding is an advanced programmatic technique which allows you to call multiple demand partners or bidders to bid on your ad inventory, before sending the ad request to the Ad server.
This increases CPMs and Yield of your inventories. It has been used by 71% of the US publishers and proven method of increasing your Ad revenue by 60%.
In this slide, you'll learn 'What is Header Bidding', 'How header bidding works', the current state of the technology, and more.
At Automatad Inc, we've deployed our 'Header Bidding' solution to 100+ publishers across the globe and seen a drastic increase in the revenue.