SlideShare a Scribd company logo

Web Analytics at mbl.is

•Download as PPT, PDF•
•
O
olafurnielsen

My presentation from the RIMC 2008 conference held 8th of February at Hilton Nordica Reykjavik.

TechnologyBusiness
1 of 25
Web analytics at mbl.is Ólafur Örn Nielsen
Morgunblaðið – a morning subscription newspaper founded in 1913 mbl.is – the web version of Morgunblaðið 10 years old
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Modernus, 3rd week 2008
[object Object],Modernus, 3rd week 2008
[object Object],[object Object],[object Object],[object Object],Modernus, 3rd week 2008
[object Object],[object Object],[object Object],[object Object],[object Object],Modernus, 3rd week 2008
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

The omnichannel approach to advertising your app presented by Lorenzo Rossi o...
The omnichannel approach to advertising your app presented by Lorenzo Rossi o...The omnichannel approach to advertising your app presented by Lorenzo Rossi o...
The omnichannel approach to advertising your app presented by Lorenzo Rossi o...AppFollow
 
How to increase user engagement in your app?
How to increase user engagement in your app?How to increase user engagement in your app?
How to increase user engagement in your app?Inga Adamsone
 
Facebook Advertising Tool - Upcast Presentation - I Spy Marketing
Facebook Advertising Tool - Upcast Presentation - I Spy MarketingFacebook Advertising Tool - Upcast Presentation - I Spy Marketing
Facebook Advertising Tool - Upcast Presentation - I Spy MarketingI Spy Marketing
 
Content Marketing - Facts & Figures
Content Marketing - Facts & FiguresContent Marketing - Facts & Figures
Content Marketing - Facts & FiguresTricode (part of Dept)
 
12 steps that will lead you to data driven mobile app development
12 steps that will lead you to data driven mobile app development12 steps that will lead you to data driven mobile app development
12 steps that will lead you to data driven mobile app developmentInnopplinc
 
Home Truths: Connected Homes
Home Truths: Connected HomesHome Truths: Connected Homes
Home Truths: Connected HomesLouise Ioannou
 
Building lifecycle strategies final
Building lifecycle strategies finalBuilding lifecycle strategies final
Building lifecycle strategies finalMatthew Kelleher, RedEye
 
PURL's for Profit
PURL's for ProfitPURL's for Profit
PURL's for ProfitMatt Wilcox
 

Recommended

The omnichannel approach to advertising your app presented by Lorenzo Rossi o...
The omnichannel approach to advertising your app presented by Lorenzo Rossi o...The omnichannel approach to advertising your app presented by Lorenzo Rossi o...
The omnichannel approach to advertising your app presented by Lorenzo Rossi o...AppFollow
 
How to increase user engagement in your app?
How to increase user engagement in your app?How to increase user engagement in your app?
How to increase user engagement in your app?Inga Adamsone
 
Facebook Advertising Tool - Upcast Presentation - I Spy Marketing
Facebook Advertising Tool - Upcast Presentation - I Spy MarketingFacebook Advertising Tool - Upcast Presentation - I Spy Marketing
Facebook Advertising Tool - Upcast Presentation - I Spy MarketingI Spy Marketing
 
Content Marketing - Facts & Figures
Content Marketing - Facts & FiguresContent Marketing - Facts & Figures
Content Marketing - Facts & FiguresTricode (part of Dept)
 
12 steps that will lead you to data driven mobile app development
12 steps that will lead you to data driven mobile app development12 steps that will lead you to data driven mobile app development
12 steps that will lead you to data driven mobile app developmentInnopplinc
 
Home Truths: Connected Homes
Home Truths: Connected HomesHome Truths: Connected Homes
Home Truths: Connected HomesLouise Ioannou
 
Building lifecycle strategies final
Building lifecycle strategies finalBuilding lifecycle strategies final
Building lifecycle strategies finalMatthew Kelleher, RedEye
 
PURL's for Profit
PURL's for ProfitPURL's for Profit
PURL's for ProfitMatt Wilcox
 
4 Online browsing behaviour across categories
4 Online browsing behaviour across categories4 Online browsing behaviour across categories
4 Online browsing behaviour across categoriesFriday Explorer
 
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...Chinwag
 
Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?hakuna matata solutions
 
Presentation nitie
Presentation nitiePresentation nitie
Presentation nitieandy3010
 
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum SolvedWolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum SolvedWolfgang Digital
 
Director Client Presentation
Director Client PresentationDirector Client Presentation
Director Client Presentationsara kootbaully
 
How to Track In-Store Sales with Facebook Ads
How to Track In-Store Sales with Facebook AdsHow to Track In-Store Sales with Facebook Ads
How to Track In-Store Sales with Facebook AdsWolfgang Digital
 
Pharmaceutical Multi Channel Relationship Marketing
Pharmaceutical Multi Channel Relationship MarketingPharmaceutical Multi Channel Relationship Marketing
Pharmaceutical Multi Channel Relationship Marketingrlwegner
 
VisionMobile & what Growth Marketing is about
VisionMobile & what Growth Marketing is aboutVisionMobile & what Growth Marketing is about
VisionMobile & what Growth Marketing is aboutLittle Blue Cats
 
Annual reports in digital channels 2014 - Sharable scalable and usable
Annual reports in digital channels 2014 - Sharable scalable and usable Annual reports in digital channels 2014 - Sharable scalable and usable
Annual reports in digital channels 2014 - Sharable scalable and usable Comprend
 
Sis thu 0900 gian fulgoni
Sis thu 0900 gian fulgoniSis thu 0900 gian fulgoni
Sis thu 0900 gian fulgoniMediaPost
 
Google analytics & data studio
Google analytics & data studioGoogle analytics & data studio
Google analytics & data studioRashed khan
 
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...I Know First: Daily Market Forecast
 
Branchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh ElmanBranchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh ElmanBranch
 
How to Leverage Digital Channels to Drive HCP Engagement
How to Leverage Digital Channels to Drive HCP EngagementHow to Leverage Digital Channels to Drive HCP Engagement
How to Leverage Digital Channels to Drive HCP EngagementJohn Wes Green
 
Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | Optimove Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | OptimoveDigiday
 
Metrics-driven Demand Generation in an Increasingly Multichannel World.
Metrics-driven Demand Generation in an Increasingly Multichannel World.Metrics-driven Demand Generation in an Increasingly Multichannel World.
Metrics-driven Demand Generation in an Increasingly Multichannel World.Anametrix
 
Healthcare Digital Marketing – FrontEnders Healthcare Consulting
Healthcare Digital Marketing – FrontEnders Healthcare Consulting Healthcare Digital Marketing – FrontEnders Healthcare Consulting
Healthcare Digital Marketing – FrontEnders Healthcare Consulting FrontEnders Healthcare Services Pvt. Ltd
 
Web analytics core principles
Web analytics core principlesWeb analytics core principles
Web analytics core principlesCardiff University
 
Evaluating marketing channels using data
Evaluating marketing channels using dataEvaluating marketing channels using data
Evaluating marketing channels using dataGessica Bicego
 
Portfolio Mngt Rt Summary1
Portfolio Mngt Rt Summary1Portfolio Mngt Rt Summary1
Portfolio Mngt Rt Summary1STKI
 
Best Practices Portfolio Mngt
Best Practices Portfolio MngtBest Practices Portfolio Mngt
Best Practices Portfolio MngtSTKI
 

More Related Content

What's hot

4 Online browsing behaviour across categories
4 Online browsing behaviour across categories4 Online browsing behaviour across categories
4 Online browsing behaviour across categoriesFriday Explorer
 
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...Chinwag
 
Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?hakuna matata solutions
 
Presentation nitie
Presentation nitiePresentation nitie
Presentation nitieandy3010
 
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum SolvedWolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum SolvedWolfgang Digital
 
Director Client Presentation
Director Client PresentationDirector Client Presentation
Director Client Presentationsara kootbaully
 
How to Track In-Store Sales with Facebook Ads
How to Track In-Store Sales with Facebook AdsHow to Track In-Store Sales with Facebook Ads
How to Track In-Store Sales with Facebook AdsWolfgang Digital
 
Pharmaceutical Multi Channel Relationship Marketing
Pharmaceutical Multi Channel Relationship MarketingPharmaceutical Multi Channel Relationship Marketing
Pharmaceutical Multi Channel Relationship Marketingrlwegner
 
VisionMobile & what Growth Marketing is about
VisionMobile & what Growth Marketing is aboutVisionMobile & what Growth Marketing is about
VisionMobile & what Growth Marketing is aboutLittle Blue Cats
 
Annual reports in digital channels 2014 - Sharable scalable and usable
Annual reports in digital channels 2014 - Sharable scalable and usable Annual reports in digital channels 2014 - Sharable scalable and usable
Annual reports in digital channels 2014 - Sharable scalable and usable Comprend
 
Sis thu 0900 gian fulgoni
Sis thu 0900 gian fulgoniSis thu 0900 gian fulgoni
Sis thu 0900 gian fulgoniMediaPost
 
Google analytics & data studio
Google analytics & data studioGoogle analytics & data studio
Google analytics & data studioRashed khan
 
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...I Know First: Daily Market Forecast
 
Branchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh ElmanBranchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh ElmanBranch
 
How to Leverage Digital Channels to Drive HCP Engagement
How to Leverage Digital Channels to Drive HCP EngagementHow to Leverage Digital Channels to Drive HCP Engagement
How to Leverage Digital Channels to Drive HCP EngagementJohn Wes Green
 
Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | Optimove Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | OptimoveDigiday
 
Metrics-driven Demand Generation in an Increasingly Multichannel World.
Metrics-driven Demand Generation in an Increasingly Multichannel World.Metrics-driven Demand Generation in an Increasingly Multichannel World.
Metrics-driven Demand Generation in an Increasingly Multichannel World.Anametrix
 
Evaluating marketing channels using data
Evaluating marketing channels using dataEvaluating marketing channels using data
Evaluating marketing channels using dataGessica Bicego
 

What's hot (20)

4 Online browsing behaviour across categories
4 Online browsing behaviour across categories4 Online browsing behaviour across categories
4 Online browsing behaviour across categories
 
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...
Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences -  F-co...
 
Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?Why should a product manager look at metrics? Which metrics to track?
Why should a product manager look at metrics? Which metrics to track?
 
Presentation nitie
Presentation nitiePresentation nitie
Presentation nitie
 
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum SolvedWolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
Wolfgang Digital at HeroConf London 2016 - The Facebook Conundrum Solved
 
Director Client Presentation
Director Client PresentationDirector Client Presentation
Director Client Presentation
 
How to Track In-Store Sales with Facebook Ads
How to Track In-Store Sales with Facebook AdsHow to Track In-Store Sales with Facebook Ads
How to Track In-Store Sales with Facebook Ads
 
Pharmaceutical Multi Channel Relationship Marketing
Pharmaceutical Multi Channel Relationship MarketingPharmaceutical Multi Channel Relationship Marketing
Pharmaceutical Multi Channel Relationship Marketing
 
VisionMobile & what Growth Marketing is about
VisionMobile & what Growth Marketing is aboutVisionMobile & what Growth Marketing is about
VisionMobile & what Growth Marketing is about
 
Annual reports in digital channels 2014 - Sharable scalable and usable
Annual reports in digital channels 2014 - Sharable scalable and usable Annual reports in digital channels 2014 - Sharable scalable and usable
Annual reports in digital channels 2014 - Sharable scalable and usable
 
Sis thu 0900 gian fulgoni
Sis thu 0900 gian fulgoniSis thu 0900 gian fulgoni
Sis thu 0900 gian fulgoni
 
Google analytics & data studio
Google analytics & data studioGoogle analytics & data studio
Google analytics & data studio
 
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...
Google Stock Forecast: Bullish Algorithmic Forecast For Google Even With Issu...
 
Branchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh ElmanBranchout 2017 - Day 2 Session - Josh Elman
Branchout 2017 - Day 2 Session - Josh Elman
 
How to Leverage Digital Channels to Drive HCP Engagement
How to Leverage Digital Channels to Drive HCP EngagementHow to Leverage Digital Channels to Drive HCP Engagement
How to Leverage Digital Channels to Drive HCP Engagement
 
Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | Optimove Glossy Forum: Age of E-Commerce | Optimove
Glossy Forum: Age of E-Commerce | Optimove
 
Metrics-driven Demand Generation in an Increasingly Multichannel World.
Metrics-driven Demand Generation in an Increasingly Multichannel World.Metrics-driven Demand Generation in an Increasingly Multichannel World.
Metrics-driven Demand Generation in an Increasingly Multichannel World.
 
Healthcare Digital Marketing – FrontEnders Healthcare Consulting
Healthcare Digital Marketing – FrontEnders Healthcare Consulting Healthcare Digital Marketing – FrontEnders Healthcare Consulting
Healthcare Digital Marketing – FrontEnders Healthcare Consulting
 
Web analytics core principles
Web analytics core principlesWeb analytics core principles
Web analytics core principles
 
Evaluating marketing channels using data
Evaluating marketing channels using dataEvaluating marketing channels using data
Evaluating marketing channels using data
 

Viewers also liked

Portfolio Mngt Rt Summary1
Portfolio Mngt Rt Summary1Portfolio Mngt Rt Summary1
Portfolio Mngt Rt Summary1STKI
 
Best Practices Portfolio Mngt
Best Practices Portfolio MngtBest Practices Portfolio Mngt
Best Practices Portfolio MngtSTKI
 
Humanities 2007 2008
Humanities 2007 2008Humanities 2007 2008
Humanities 2007 2008fleong
 
Office Of The Cio Round Table Summary 3
Office Of The Cio Round Table Summary 3Office Of The Cio Round Table Summary 3
Office Of The Cio Round Table Summary 3STKI
 
Km Round Table Summary V2
Km Round Table Summary V2Km Round Table Summary V2
Km Round Table Summary V2STKI
 
Data Management And Mdm Summary
Data Management And Mdm SummaryData Management And Mdm Summary
Data Management And Mdm SummarySTKI
 
Professional Services Rt Summary
Professional Services Rt SummaryProfessional Services Rt Summary
Professional Services Rt SummarySTKI
 
Better City Better Life
Better City Better LifeBetter City Better Life
Better City Better Lifefleong
 

Viewers also liked (8)

Portfolio Mngt Rt Summary1
Portfolio Mngt Rt Summary1Portfolio Mngt Rt Summary1
Portfolio Mngt Rt Summary1
 
Best Practices Portfolio Mngt
Best Practices Portfolio MngtBest Practices Portfolio Mngt
Best Practices Portfolio Mngt
 
Humanities 2007 2008
Humanities 2007 2008Humanities 2007 2008
Humanities 2007 2008
 
Office Of The Cio Round Table Summary 3
Office Of The Cio Round Table Summary 3Office Of The Cio Round Table Summary 3
Office Of The Cio Round Table Summary 3
 
Km Round Table Summary V2
Km Round Table Summary V2Km Round Table Summary V2
Km Round Table Summary V2
 
Data Management And Mdm Summary
Data Management And Mdm SummaryData Management And Mdm Summary
Data Management And Mdm Summary
 
Professional Services Rt Summary
Professional Services Rt SummaryProfessional Services Rt Summary
Professional Services Rt Summary
 
Better City Better Life
Better City Better LifeBetter City Better Life
Better City Better Life
 

Similar to Web Analytics at mbl.is

Planning a Digital Campaign for the Youth Audience
Planning a Digital Campaign for the Youth AudiencePlanning a Digital Campaign for the Youth Audience
Planning a Digital Campaign for the Youth AudienceAktiv Digital
 
1.3 baer eng why is disseminating important astana november 2009
1.3 baer eng why is disseminating important astana november 20091.3 baer eng why is disseminating important astana november 2009
1.3 baer eng why is disseminating important astana november 2009Petteri Baer
 
Whitevector: Social Media
Whitevector: Social MediaWhitevector: Social Media
Whitevector: Social MediaWhitevector
 
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...IABmembership
 
Bango mobile measurement IAB webinar, 12 January 2011
Bango mobile measurement IAB webinar, 12 January 2011Bango mobile measurement IAB webinar, 12 January 2011
Bango mobile measurement IAB webinar, 12 January 2011Bango
 
Steer intent, drive behavior, improve web traffic with web content management...
Steer intent, drive behavior, improve web traffic with web content management...Steer intent, drive behavior, improve web traffic with web content management...
Steer intent, drive behavior, improve web traffic with web content management...Bridgeline Digital
 
Microsoft bing ads product overview
Microsoft bing ads product overview Microsoft bing ads product overview
Microsoft bing ads product overview Samia Kesseiri
 
Generating Revenue Through Digital and Mobile Content
Generating Revenue Through Digital and Mobile ContentGenerating Revenue Through Digital and Mobile Content
Generating Revenue Through Digital and Mobile ContentAscend Integrated Media
 
Entrepreneurial Spark event night - Digital marketing
Entrepreneurial Spark event night - Digital marketingEntrepreneurial Spark event night - Digital marketing
Entrepreneurial Spark event night - Digital marketingMatt Essam
 
Google Analytics - Metrics That Actually Matter
Google Analytics - Metrics That Actually MatterGoogle Analytics - Metrics That Actually Matter
Google Analytics - Metrics That Actually MatterMoby Siddique
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3aquigley76
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3guestd38fb8
 
Winterberry group - 2014 annual outlook - direct and digital marketing--dmcny...
Winterberry group - 2014 annual outlook - direct and digital marketing--dmcny...Winterberry group - 2014 annual outlook - direct and digital marketing--dmcny...
Winterberry group - 2014 annual outlook - direct and digital marketing--dmcny...ANTS
 
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Seema Chauhan
 

Similar to Web Analytics at mbl.is (20)

Planning a Digital Campaign for the Youth Audience
Planning a Digital Campaign for the Youth AudiencePlanning a Digital Campaign for the Youth Audience
Planning a Digital Campaign for the Youth Audience
 
1.3 baer eng why is disseminating important astana november 2009
1.3 baer eng why is disseminating important astana november 20091.3 baer eng why is disseminating important astana november 2009
1.3 baer eng why is disseminating important astana november 2009
 
Whitevector: Social Media
Whitevector: Social MediaWhitevector: Social Media
Whitevector: Social Media
 
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...
 
Bango mobile measurement IAB webinar, 12 January 2011
Bango mobile measurement IAB webinar, 12 January 2011Bango mobile measurement IAB webinar, 12 January 2011
Bango mobile measurement IAB webinar, 12 January 2011
 
Steer intent, drive behavior, improve web traffic with web content management...
Steer intent, drive behavior, improve web traffic with web content management...Steer intent, drive behavior, improve web traffic with web content management...
Steer intent, drive behavior, improve web traffic with web content management...
 
Microsoft bing ads product overview
Microsoft bing ads product overview Microsoft bing ads product overview
Microsoft bing ads product overview
 
Connie Bensen
Connie BensenConnie Bensen
Connie Bensen
 
10. FMCG Analytics.pdf
10. FMCG Analytics.pdf10. FMCG Analytics.pdf
10. FMCG Analytics.pdf
 
Generating Revenue Through Digital and Mobile Content
Generating Revenue Through Digital and Mobile ContentGenerating Revenue Through Digital and Mobile Content
Generating Revenue Through Digital and Mobile Content
 
bs ppt mktg
bs ppt mktgbs ppt mktg
bs ppt mktg
 
Whitevector
WhitevectorWhitevector
Whitevector
 
Marketing Trends 2017 Part 2 of 2
Marketing Trends 2017 Part 2 of 2Marketing Trends 2017 Part 2 of 2
Marketing Trends 2017 Part 2 of 2
 
Entrepreneurial Spark event night - Digital marketing
Entrepreneurial Spark event night - Digital marketingEntrepreneurial Spark event night - Digital marketing
Entrepreneurial Spark event night - Digital marketing
 
Google Analytics - Metrics That Actually Matter
Google Analytics - Metrics That Actually MatterGoogle Analytics - Metrics That Actually Matter
Google Analytics - Metrics That Actually Matter
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3
 
Presentation
PresentationPresentation
Presentation
 
Winterberry group - 2014 annual outlook - direct and digital marketing--dmcny...
Winterberry group - 2014 annual outlook - direct and digital marketing--dmcny...Winterberry group - 2014 annual outlook - direct and digital marketing--dmcny...
Winterberry group - 2014 annual outlook - direct and digital marketing--dmcny...
 
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Sol...
 

Recently uploaded

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 

Recently uploaded (20)

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 

Web Analytics at mbl.is

  • 1. Web analytics at mbl.is Ólafur Örn Nielsen
  • 2. Morgunblaðið – a morning subscription newspaper founded in 1913 mbl.is – the web version of Morgunblaðið 10 years old
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.  
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.