MobLa is an app that allows customers to use their landline number to make calls and chat with friends and family from anywhere using their smartphone. The app's key features include registering a landline number, making calls and chats through a simple process, and offering both free and premium options. MobLa's goals are to achieve 1 million downloads, ensure customer satisfaction, and reach more audiences. To achieve this, the app will focus on customer value through satisfaction, collaborate with app stores and advertisers, and implement tactics like free basic features and a $2 premium upgrade package with more call minutes. The implementation plan includes setting up infrastructure, launching on app stores, and promotional activities to fetch new customers and expand.

1. MobLaUse landline for calls – anytime anywhere

2. What is MobLa ?

3. MobLa allows customer to use their landline, for calls
and chatting with friends & family by using smartphones,
while sitting at a place, at home or outside.

4. Marketing plan
• Executive summary
• Situation analysis
• Goal
• Strategy
• Tactics
• Implementation

5. Executive summary

6. Nobody likes to get up and walk to pickup a ringing
telephone
It sucks !
What if we could comfortably sit in a place and answer
all the calls and chat with friends even ?
This is possible through MobLa !

7. How
App
Works ?

8. Register
your
landline
no.
Register
personal
details
and
password
Select
contact to
call/chat
Call / chat
successful
Process

9. Situation Analysis

10. Company overview
Best app to stay connected with our loved ones.
Cost efficient app.
Provides best customer assistance.

11. Core competition
Smartphone Connect
CallHome- call home anytime

12. Strengths
• Innovative app.
• Falls under entertainment category.
• Socialises people.

13. Weakness
• Calling charges might seem confusing.
• New to the market.

14. Target audiences
• People in urban areas.
• People belonging to age group 15- 25 yrs and 25- 60 yrs.
• People less associated with corporate world.

15. Goals
• Achieve1milliondownloads
• Customersatisfaction.
• Reachouttomoreaudiences.

16. Strategy

17. Value proportion
• Customer value
• Collaboration
• Company value

18. Customer value
Customer loyalty can be maintained only by customer
satisfaction.
Better service yields you better satisfaction.

19. COLLABORATION
• Googleplay store
• Windows store
• Ios
• Advertisingcompanies

20. Tactics

21. Product
Free features :
1. 5 calls a day.
2. unlimited chats.
3. Call duration 15 mins each.
Premium features :
1. 15 calls a day.
2. Unlimited chats.
3. Call duration 15 mins each.

22. Brand
Brand - MobLa
Brand logo -

23. Price
Price of upgrading to premium package could be $2.
Premium pack allows 15 calls a day rather than 5 calls a
day each call for about 15 mins each.

24. Incentives
• On suggesting to 10 people “MobLa app” you can get an increase of
a call a day.
• You can win a prize on playing an online game on MobLa app and
suggesting to others.

25. Distribution
• Google play store.
• Apple store.
• Microsoft store.
• Company website.

26. IMPLEMENTATION
Infrastructure
Schedule

27. CEO
Technical
team
Marketing
team
Finance
team
Infrastructure

28. Setting up
launch dates
Final testing
and
launching
Promotional
activities
Marketing
Fetching
new target
customers
Expansion
Schedule

29. Disclaimer
This presentation was created by Ms Aparna Raikwad, Rajiv Gandhi college of Engg Nagpur under the
guidance of Prof. Sameer Mathur IIML during a marketing internship.
Prof. Sameer Mathur
Ms. Aparna Raikwad