Organizational strategy By: Todd Vatalaro

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We must evolve our operational capability to be viewed as a competitive weapon by the Americas and the Corporation. To do so we must focus on flawless execution so as to be Better, Cheaper and Faster than the competition.

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Organizational strategy By: Todd Vatalaro

  1. 1. Todd Vatalaro Session 1, 2.3 Organizational Strategy MISSION STATEMENT Apple Computer is committed to achieving total customer satisfaction through vigorous innovation and continuous improvement of our business process. Our products, services and people must earn respect, loyalty and enthusiasm of all customers. We must evolve our operational capability to be viewed as a competitive weapon by the Americas and the Corporation. To do so we must focus on flawless execution so as to be Better, Cheaper and Faster than the competition. (Specific for Sacramento) Our charter in Sacramento is to successfully deliver high quality, cost effective personal computing products when our customers want them. We fulfill our charter by being a highly leveraged customer driven organization distinguished by integrated capabilities and solutions. All employees have individual responsibility for applying this mission in the performance of their tasks. 1
  2. 2. Key Strategy Strategic goals Key issues Implications of training Customer Better, cheaper Time vs. revenue Specialized satification. Faster. Then Turnover vs. applications Effecency competition. retention Corporate Culture Promote high quality Apple Computer Inc. as a whole has a way to go in the training and development area in my option. Locally the sales department I work for has made a positive effort in T&D over the last year. As a company I am still not convinced that we can to make T&D part of our shared goals as an organization. Our mission statement makes it clear that our customs come first and yet I observe that this is not always the case. As sales agents we represent Apple every time we communicate with our customer. I often monitor calls with the sales agents and our customs. I can tell you, the mission statement is not shared by all! Apples cooperate culture helps to embrace its mission. Unfortunately this corporate culture seems to only truly exist in Cupertino California, Apple’s main campus. 2
  3. 3. As part of the overall training program I would suggest that all new employees make a pilgrimage to the “mother ship” at least once during their orientation at the company. This way they can fill a since of pride and give them an opportunity to feel they are apart of something beyond just a pay check. This may sound like an evangelical statement, but I have experienced it first hand. I have also spoken with recent new hires that seem to share the same sentiment. The T&D departments are essential for the success of Apple. Some departments still like to lay blame to the T&D department when goals are not met. I hope our local management will continue to support our training depart so we can all be successful. 3
  4. 4. Reference Johnson, D.F. (2000). Joining Together. Massachusetts: Allyn & Bacon. Noe, R. (202). Employee Training & Development. New York: McGraw-Hill. Robbins, S. (2001). Organizational Behavior. New Jersey: Prentice-Hall, Inc. 4

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