This presentation was made as a final project during marketing internship under Prof. Sameer Mathur

1. DreamOn

3. Marketing Plan

5. There are many big decisions
we take throughout our life,
like getting a college education,
but nothing is as emotional,
permanent and financially
requiring as buying a house.
Having their
own house is a
dream for
many!!

6. So we
came up
with a
solution!!

7. DreamOn!!!

8. DreamOn!!!

9. Situation Analysis
• Overview of the company
• Target Customers

10. •Huge market•Established
competition
•Weakness: New to
market
•Will take time to
reach desired
customer base
•Strength- Has all
housing solution
under one roof!!
S W
OT

11. Customer Segmentation

12. Targeting the correct lot!!

13. Rating Number of users
4 stars 12,895
Features: Property search interaction,
design and highly intuitive experience
to property buyer.
Competitors

14. • Provide maximum customer
satisfaction
• Grow the customer base for
free users to 5 million by 2018
• Have the highest customer
conversion and retention rate.
• Provide people their dream
house.

16. POP’s and POD’s

17. Points of Parity:
• A housing app.
• Helps its customers to buy or sell flats,
villas, apartments and much more.

18. • Does not limits itself to the
buying-selling process.
• Gives the customer a whole
range of the interior
designing options .
• Takes your views about your
dream house
• Helps you incorporate those
with the help of the
renowned designers.
• It also helps you find the
nearest store for even the
most trivial thing you might
require in this process.
Points of Difference

19. Product
DreamOn- A housing app
One-stop solution for all the housing
needs-from buying a house, designing it
to selling it.

20. • Explore the home listing for sale, in which
each listing has a detailed description with
photographs.
• Locality search
• List the property for sale.
• Dynamic map view of the location.
Free Features

21. • Designing the interiors of the house.
• Ask the customers to describe their dream
house
• Subsequently connects them with the
renowned designers who would help them
in giving shape to their dreams.
• The searching feature- Help the customer
to find the store in which even the most
hard to get things for his house might be
bought from.
Premium Features

22. Premium version at:
Subscription charge of $9.99 a month.
Price

23. • Company Website
• Social Networking site
• Personal Selling
Communication

24. Distribution

25. Apple App Store
Google Play
Microsoft Windows Store

26. • Testing and App Launch
• Build Networks
• Pitch to the clients
• Maintain optimum performance and stable
financial level.
• Explore new market
Implementation

28. DISCLAIMER!!!
Created by Anshi Madhwar, GBPUAT
Pantnagar, during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow.