SlideShare a Scribd company logo
1 of 12
Download to read offline
Industry analysis of
Ashok Leyland
Introduction
• The Indian auto industry is one of the largest in the world.
• Ashok Leyland is an Indian automobile manufacturing company
headquartered in Chennai.
• It was founded by ragundan saran in 1948
• Ashok Leyland is market leader bus segment.
• Ashok Leyland is the second largest manufacture of commercial vehicle in
India and
History
• Ashok motors was founded in 1948 by Ragunadan saran. The company was
engaged in the assembly and distribution of Austin passenger cars in India.
• Leyland motors joined with ashok in 1954 with equity participation, changing
the name of the company to ashok Leyland.
• In 1987 land rover Leyland international holdings limited was taken over by a
joint venture between hiduja group and Iveco.
• In 2007 the hinduja group also brought out Iveco’s indirect stake in ashok
Leyland, today the company is flagship of the hinduja group.
Company profile
• Ashok Leyland is an Indian automobile manufacturing company headquarter
in Chennai.
• It was founded in 1948
• Operating six plants
• It sells about 60000 vehicles and about 7000 engines annually
• In truck segment ashok Leyland primarily concentrates on the 16 ton to 25
ton range of trucks
Products
• Leyland comet bus
• Truck
• Dost
• Boss
Competitors
• Tata
• Eicher
• Mahindra
• scania
Swot analysis
Strengths
• The leader in domestic market
• Strong product portfolio
• Robust manufacturing capabilities
Weaknesses
• Heavily depend on the domestic market
• Termination of jv with Nissan
Opportunities
• Growing global automobile industry
• Expanding product portfolio
• Exports
Threats
• Intense competition
• Environmental regulations
• Volatility in supply affects profitability
Thank you

More Related Content

Similar to industryanalysisofashokleyland-170725143330 (1).pdf

Tractor file (prjct)
Tractor file (prjct)Tractor file (prjct)
Tractor file (prjct)
mayank jain
 

Similar to industryanalysisofashokleyland-170725143330 (1).pdf (20)

Marketing strategies
Marketing strategiesMarketing strategies
Marketing strategies
 
Honda SWOT Analysis
Honda SWOT AnalysisHonda SWOT Analysis
Honda SWOT Analysis
 
Template 1
Template 1Template 1
Template 1
 
18677882 internship-training-in-ashok-leyland
18677882 internship-training-in-ashok-leyland18677882 internship-training-in-ashok-leyland
18677882 internship-training-in-ashok-leyland
 
Eicher motar
Eicher motarEicher motar
Eicher motar
 
Eicher motar
Eicher motarEicher motar
Eicher motar
 
Tractor file (prjct)
Tractor file (prjct)Tractor file (prjct)
Tractor file (prjct)
 
Ford
FordFord
Ford
 
(12 )ashokleyland bus and trucks ppt ah authors
(12 )ashokleyland bus and trucks ppt ah authors(12 )ashokleyland bus and trucks ppt ah authors
(12 )ashokleyland bus and trucks ppt ah authors
 
Toyato cars
Toyato carsToyato cars
Toyato cars
 
Losses of Automobile Industry In Pakistan
Losses of Automobile Industry In PakistanLosses of Automobile Industry In Pakistan
Losses of Automobile Industry In Pakistan
 
ashok leyland
ashok leylandashok leyland
ashok leyland
 
marutisuzuki
marutisuzukimarutisuzuki
marutisuzuki
 
A project report on customer satisfaction level for two wheeler vehicle
A project report on customer satisfaction level for two wheeler vehicleA project report on customer satisfaction level for two wheeler vehicle
A project report on customer satisfaction level for two wheeler vehicle
 
Truck Companies in India
Truck Companies in IndiaTruck Companies in India
Truck Companies in India
 
Marketing mix of ashok leyland
Marketing mix of ashok leylandMarketing mix of ashok leyland
Marketing mix of ashok leyland
 
vespa
vespavespa
vespa
 
My hinduja ppt (1)
My hinduja ppt (1)My hinduja ppt (1)
My hinduja ppt (1)
 
Ashok Leyland
Ashok LeylandAshok Leyland
Ashok Leyland
 
eicher jaipur
eicher jaipureicher jaipur
eicher jaipur
 

Recently uploaded

如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
ogawka
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
CaitlinCummins3
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Pusat Herbal Resmi BPOM
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
LR1709MUSIC
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 

Recently uploaded (20)

The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Space Tech Expo Exhibitor List 2024 - Exhibitors Data
Space Tech Expo Exhibitor List 2024 - Exhibitors DataSpace Tech Expo Exhibitor List 2024 - Exhibitors Data
Space Tech Expo Exhibitor List 2024 - Exhibitors Data
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
 
First Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLCFirst Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLC
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 

industryanalysisofashokleyland-170725143330 (1).pdf

  • 2. Introduction • The Indian auto industry is one of the largest in the world. • Ashok Leyland is an Indian automobile manufacturing company headquartered in Chennai. • It was founded by ragundan saran in 1948 • Ashok Leyland is market leader bus segment. • Ashok Leyland is the second largest manufacture of commercial vehicle in India and
  • 3. History • Ashok motors was founded in 1948 by Ragunadan saran. The company was engaged in the assembly and distribution of Austin passenger cars in India. • Leyland motors joined with ashok in 1954 with equity participation, changing the name of the company to ashok Leyland. • In 1987 land rover Leyland international holdings limited was taken over by a joint venture between hiduja group and Iveco. • In 2007 the hinduja group also brought out Iveco’s indirect stake in ashok Leyland, today the company is flagship of the hinduja group.
  • 4. Company profile • Ashok Leyland is an Indian automobile manufacturing company headquarter in Chennai. • It was founded in 1948 • Operating six plants • It sells about 60000 vehicles and about 7000 engines annually • In truck segment ashok Leyland primarily concentrates on the 16 ton to 25 ton range of trucks
  • 5. Products • Leyland comet bus • Truck • Dost • Boss
  • 6.
  • 8. Swot analysis Strengths • The leader in domestic market • Strong product portfolio • Robust manufacturing capabilities
  • 9. Weaknesses • Heavily depend on the domestic market • Termination of jv with Nissan
  • 10. Opportunities • Growing global automobile industry • Expanding product portfolio • Exports
  • 11. Threats • Intense competition • Environmental regulations • Volatility in supply affects profitability