Social Networking Tools for Novices


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There are many social networking tools for scientists that can be used to share information, engage the social network and move information about activities across the web. This presentation provides an overview of some of the tools available and how they can be used by scientists to expose their activities, manage their profile publicly and participate in the network.

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Social Networking Tools for Novices

  1. 1. Social Networking Tools for Scientists or How to Brand Yourself Online as a Digital Citizen Antony Williams, PhD
  2. 2. Who am I… <ul><li>I am a scientist, father, exercise nut, poet and participant in the growing social network of online personae </li></ul><ul><li>By day I am a scientist/cheminformaticist employed by one of the worlds’ top scientific publishers </li></ul><ul><li>By night I am an author of blogs, wikis, scientific publications, book chapters and poetry </li></ul><ul><li>I am the ChemConnector, and many more personalities besides… </li></ul>
  3. 3. Social Networking can be fun!
  4. 4. Social Networking can be fun!
  5. 5. Overview <ul><li>So you want to be part of the social network for scientists? This presentation may help you participate… </li></ul><ul><li>So you want to brand yourself online? These guidelines give you tips and tools to do so… </li></ul><ul><li>All tools discussed are freely available…the investment is your time, passion and commitment to communicate, connect and mesh into the social network… </li></ul>
  6. 6. My signature is too long? Or is it? <ul><li>My email signature looks like this: </li></ul>
  7. 7. YOU should be a brand too… <ul><li>If you are going forth into the social network I recommend a “brand name” that carries throughout the network </li></ul><ul><li>Search for your “brand name” across Google to see if its taken. If its gone…you’ll know quickly. </li></ul><ul><li>Choose a unique brand or be yourself, if you can </li></ul><ul><ul><li>BRAND: ChemSpiderman, ChemConnector </li></ul></ul><ul><ul><li>YOURSELF: egonwillighagen, joergwegner </li></ul></ul>
  8. 8. Avatar or Person? <ul><li>It is best early on to choose either a photo of yourself, an image or an avatar that will label you in the social network. You might want multiple… </li></ul><ul><li>As you participate in the social network you will visually know people by their “graphic” </li></ul>
  9. 9. Do you have a Wikipedia reputation? <ul><li>Are you a notable scientist? That’s what it takes to establish a Wikipedia presence for yourself </li></ul><ul><li>DON’T write your own Wikipedia page! That is self-marketing. You may contribute but someone else should publish and police initially </li></ul><ul><li>Check the rules for notability on Wikipedia – it is policed very carefully </li></ul><ul><li>But you can add yourself to the ScientistsDB Wiki </li></ul>
  10. 10. An Interesting Read http://
  11. 11. Wikipedia
  12. 12. ScientistsDB http://
  13. 13. ScientistsDB <ul><li>Write your OWN article about yourself on ScientistsDB </li></ul><ul><li>It is a community-policed site so any comments you write might be challenged/edited. It is “your” page but edited by all </li></ul><ul><li>An article, once approved by the community, can, in theory, be moved to Wikipedia </li></ul><ul><li>All content is licensed under standard CC-BY-SA 3.0 licensing provided by Wikipedia </li></ul>
  14. 14. Are you in the Blogosphere yet? <ul><li>A blog gives you a voice – it allows you to communicate with your community, engage them in discussion and state your position </li></ul><ul><li>If you connect yourself into your community you can ask for help, share your skills, develop collaborations, develop your online reputation </li></ul><ul><li>Blogging, in general, is your most important voice in the social network. DO it frequently, don’t be scared to commit to a position and be honest </li></ul>
  15. 15. Blogging Environment <ul><li>Choose a blogging environment – do you want to host or do you want it hosted? </li></ul><ul><li>Check out Blogger from Google or set up a free account with WordPress. Bother are good environments but I personally prefer Wordpress </li></ul><ul><li>This author uses Wordpress as ChemConnector </li></ul>
  16. 16. Are you a-tweeting on Twitter? <ul><li>Twitter offers you 140 characters to connect into an enormous network of social butterflies (or birds) </li></ul><ul><li>Use your “brand name” as your label and carry it across your social networking tools. Be the same “brand” on Twitter as you are on your blog </li></ul><ul><li>Connect to people in your domain. Follow them. Retweet them. They generally return the favor. The world rarely cares about what you’re eating so tweet about what interests you in your science </li></ul>
  17. 17. Twitter for ChemConnector
  18. 18. Are you LinkedIn Yet? You should be <ul><li>LinkedIn is primarily a tool for career professionals </li></ul><ul><li>It’s a place to expose your work history, your skills, your professional interests, your society memberships – your profile WILL be watched! </li></ul><ul><li>Who you are linked to says a lot about who you are. Get Linked to people in your domain. </li></ul><ul><li>This is about professional relationships rather than friendships. Use FaceBook for friends </li></ul>
  19. 19. LinkedIn
  20. 20. Use Social Network LinkedIn Apps <ul><li>Software plugins can be used to integrate your social networking activities directly to LinkedIn </li></ul><ul><li>For example, expose your Tweeting and your Slideshare presentations directly on LinkedIn. By using the application plug-ins your tweets and presentations are automagically displayed on LinkedIn </li></ul>
  21. 21. Add Applications to LinkedIn
  22. 22. Add Applications to LinkedIn
  23. 23. LinkedIn Add Publications
  24. 24. Ask for Recommendations
  25. 25. Feed Your Friends…regularly <ul><li>Our younger generations live on sound bytes..and they are shortlived </li></ul><ul><li>Frequent exposure through the blogosphere, Twitter or through any of the interlinked systems keeps you in the eye of the “social network” </li></ul><ul><li>The integration social networking tools (see later for Klout, ProSkore etc) directly measure you by activity </li></ul>
  26. 26. Are you sharing your slides online? <ul><li>Slideshare is a free site for you to host, expose and share your presentations, publications, posters and videos (subject to copyright you might have transferred!) </li></ul><ul><li> / </li></ul><ul><li>Register for an account and retain your branding! Keep your online brand consistent </li></ul>
  27. 27. SlideShare – How to Post <ul><li>Slideshare can host documents, movies and Powerpoints. Mostly it is a host of presentations. </li></ul><ul><li>First Login then Click Upload </li></ul><ul><li>Choose Public or Private when you upload </li></ul>
  28. 28. Upload to Slideshare <ul><li>Uploading is generally very fast </li></ul><ul><li>Conversion can sometimes take a while </li></ul>
  29. 29. Add Details <ul><li>While uploading and converting add details </li></ul><ul><li>Edit title, add tags, add “abstract”, choose category </li></ul><ul><li>Select checkbox for allow/disallow file download </li></ul>
  30. 30. Licensing
  31. 31. From Slideshare Into the Network
  32. 32. From Slideshare Into the Network
  33. 33. Social Autoshare on SlideShare
  34. 34. Other SlideShare Tools
  35. 35. Uploading Movies <ul><li>To save Movies to Slideshare check formats </li></ul><ul><li>Powerpoint 2010 allows Save As .. WMV. Conversion can take a long time but means that additional movie generation tools not required! </li></ul>
  36. 36. Other Places to Share Videos <ul><li>There are other sites for you to share your videos online as a scientist </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>SciVee </li></ul></ul><ul><ul><li>Vimeo </li></ul></ul>
  37. 37. YouTube
  38. 38. SciVee
  39. 39. Vimeo
  40. 40. Embedding a Video in Your Blog <ul><li>Find the Video of interest on YouTube. For example….Jamie Heywood from PatientsLikeMe </li></ul>
  41. 41. Embedding a Video in Your Blog <ul><li>Click on Share and use the URL to share (for example in Twitter) or Embed </li></ul>
  42. 42. Embedding a Video in Your Blog <ul><li>To Embed the video click on Embed and copy the HTML </li></ul>
  43. 43. Embedding a Video in Your Blog <ul><li>In the Wordpress Blog switch to HTML editing mode and paste into the blog post where you want the video to appear. Continue to edit in Visual or HTML mode </li></ul>
  44. 44. Embedding a Video in Your Blog <ul><li>The result is an “embedded” video as shown </li></ul>
  45. 45. Expose Photos and Images via Flickr <ul><li>If you use images and photos in talks, and can manage the challenge of choosing appropriate licenses, then Flickr can link you to the network </li></ul>
  46. 46. Expose Data and Figures on FigShare
  47. 47. Expose Data and Figures on FigShare
  48. 48. Expose Data and Figures on FigShare
  49. 49. License your content <ul><li>Your blog, your YouTube video, your Slideshare, presentations, your Flickr photos, all represent your creative work </li></ul><ul><li>Use licenses to protect and share your work </li></ul><ul><li>Creative Commons licenses are recommended </li></ul><ul><li>Be aware of copyright transfer and what rights you give away </li></ul>
  50. 50. Share Your Publications Online <ul><li>There are multiple tools for managing and sharing your publications online </li></ul><ul><li>Depending on your platform and your preferences </li></ul><ul><ul><li>Mendeley </li></ul></ul><ul><ul><li>Papers </li></ul></ul><ul><ul><li>ResearchGate </li></ul></ul>
  51. 51. Establish a Mendeley Account <ul><li>Where do you manage your publications? In order to share your “publication profile” with the community I recommend Mendeley </li></ul>
  52. 52. Establish a Mendeley Account
  53. 54. Mendeley on iPhone
  54. 55. Papers
  55. 56. Papers
  56. 57. ResearchGate
  57. 58. Your Citation Statistics <ul><li>Various systems online for looking at your “citation statistics” </li></ul><ul><li>This author uses two systems at present </li></ul><ul><ul><li>Microsoft Academic Search </li></ul></ul><ul><ul><li>Google Scholar Citations </li></ul></ul>
  58. 59. Microsoft Academic Search
  59. 60. Microsoft Academic Search
  60. 61. Citation Graph
  61. 62. My Google Scholar Profile
  62. 63. A comparison of Citation Statistics <ul><li>Very different citation statistics between the two platforms </li></ul>
  63. 64. Google as a hub
  64. 65. Linking Google to the Network
  65. 66. Your Twitgerator of Choice <ul><li>There are multiple tools that can be used to view Twitter activity. Choose what works for you. </li></ul><ul><li>Tweetdeck is popular </li></ul>
  66. 67. Social Networking can be fun!
  67. 68. Tweetsheet
  68. 69. There can be only one… <ul><li>You are now the proud host of various social networking sites for your brand! </li></ul><ul><li>Manage them all in a simple way? I use Yoono </li></ul>
  69. 71. Thank you Twitter: ChemConnector SLIDES: