1. Infos
39 years old
Driver's License
Contact
pitschidavid@aol.com
+33 662 663 062
davidpitschi
541 blvd de la Dune 40150
Hossegor, France
About Me
I was born in Switzerland, after
successfully graduating I had a career
as a professional athlete in the sport
of snowboarding. I was a paid
professional for 12 years from 1990 to
2002. in 2002 I integrated the
marketing department of Billabong a
surfwear brand. I then progressed
from team manager to marketing
coordinator to the European
outerwear marketing manager for
Billabong. I then seized the
opportunity to manage the Salomon
snowboards brand and move to the
mountains with my wife and son.
David Pitschi
Brand & Marketing Management
EXPERIENCE
Salomon Snowboards Annecy (France) Full-time Since February 2014
Brand manager
Build and manage the Salomon snowboards go to market brand strategy
Create a synergy between the product offer, the marketing strategy and consumer needs
Align product specificities with the Company or group goals and strategies
Billabong Soorts Hossegor (France) Full-time July 2010 to January 2014
Outerwear marketing manager Europe
Create and execute the short and mid term brand strategy
Create a compelling product and marketing offer
Billabong Soorts Hossegor (France) Full-time July 2004 to June 2010
Marketing coordinator
Execute the brand strategy
Implement the product segmentation into the given marketing strategy
Billabong Soorts-Hossegor (France) Full-time October 2002 to June 2004
Team manager
Manage and coordinate a team of atheles
Use of my international Athlete network
Self employed Multiple July 1990 to October 2002
Professional Athlete
Promote different brands through my athletic ability and media visibility
Be the most successful in the field of sport of my expertise
Promote and advertise the brands that endorses me
Perform in competition and always be available for promotions
SKILLS
Brand Management
Building brand strategies in line with product development
Strengthening brand DNA
Managing different team in different fields
Transforming brand values into consumer relevant stories
Marketing Strategy
Create and implement a brand strategy
Propose marketing packages for selected distribution channels
Analyzing and understanding the targeted markets
Consumer segmentation research
Management
Team building and recruiting
Identifying the strengths and weaknesses of staff
Training and educating staff
Managing a team in different time zones
Marketing activations
Create and execute seasonal advertising campaigns
Protect and control the brand's positioning and vision.
Create a product segmentation to promote the right product through the right distribution channels.
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2. Build catalogues, PR books & promotional publications.
Understand the different territories markets and provide the most suited package for each region according
to the consumers needs
Sell-in and sell-through follow up and analysis
Communication
Build relationships with all relevant media
Social media activations
Negotiate advertisement prices and product reviews
Social media strategy
Build social media strategy around the brand's core activity
Bring together a community of consumers through ambassadors and bloggers
Implement the marketing strategy to the local networks
Event Promotion
Create and promote events that bring brand awareness to the targeted audience
Manage and negotiate event contracts
Oversee and coordinate the logistics of international events
Ambassador Promotion
Create and manage a team of personalities that represent the brand and fit the brand image
Negotiate and finalise ambassadors contracts
Organise and execute promotional photo shoots with the ambassadors
Administration
Budget build-up and control
Contract building and negotiating
Stock control and international shipping
Coordination with international marketing offices
Pack office and Adobe
Languages
English, mother tongue
French, Fluent
German, Fluent
Spanish, Notions
EDUCATION
Project management
Next project November 2015 to November 2015
Acquire the skills to manage complicated projects and learning the use of the gantt chart.
Presentation excellence
Evolution consulting September 2015 to October 2015
learned how to give a compelling presentation in front of a large audience
Certi cat Federal de Capacité
Collège de Coppet September 1980 to June 1990
Obligatory school
Maturité professionelle
Cessouest Switzerland September 1990 to June 1994
Diploma in economics
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