1. Gerd Daffertshofer
41468 Neuss – Germany
gerd@daffertshofer-consult.de
Summary :
Director Marketing
 over 20 years of marketing experience in DAX 30 company, Germany
 FMCG - Detergents , Technical Products - Adhesives
 NPD, Category / P&L Responsibilities / National / International
 Leadership, dynamic, opened, focused on targets and results
 Strategic thinking, technical understanding, market focus
Experienced and forward thinking Marketing Director, able to develop, execute
sustainable marketing strategies, direct an organization and people from R&D,
technology, production, logistics, MM, sales into execution, implementation.
Clear targeting, monitoring, team building for high performance.
Professional Experience
 1982: Entry into Henkel KGaA, Germany
 1984-1985: Brand Manager Henkel France, Wipp, Dixan
 1986: Regional Sales Manager, Henkel Germany
 1987-1991: International Marketing Manager Home Cleaning, Henkel
 1992-1996: Head of Marketing Home Cleaning Germany:
 Key Brands: Pril, Somat, General, defend, rebuild market leadership
 1997: Sales Manager, Clorox USA
 1998: Strategy and OGSM Manager Henkel Detergents International
 1999-2006: Marketing Director Henkel Adhesives DIY and Tapes Henkel
 2007-2008: Marketing Director Adhesives Innovation and Sustainability
 2008: Start Consulting Business, Gerd Daffertshofer Consult
Profile and Education
 Name: Gerhard Josef Daffertshofer
 Nationality: German
 Languages: German, French, English
 Grade: Diplom-Kaufmann
 University of Saarbrücken Germany
 Qualifications: Marketing, Management, Sales, Organization