Research into our target audience.

1. Horror Questionnaire
1 HOW OLD AREYOU?
15 16 17 18 19 20+
2 WHATGENRES OF FILM DOYOU MOSTPREFER?
Comedy Romantic Horror Action Other
If ‘Other’ please state whatgenre of film that you most prefer.
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3 WHATPIECE OF MEDIA TEXTENCOURAGES YOU TO WATCH A MOVIETHE
MOST?
Trailer Poster Magazine Feature
4 WHY IS THIS?
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5 HOW OFTENDOYOU WATCHHORROR FILMS?
Never Sometimes Often All the time
6 WHATIS YOUR MOSTPREFERRED SUB-GENRE OF HORROR?
Slasher Comedy Sci-Fi Action
Gothic Supernatural Possession Fantasy

2. 7 WHY IS THIS?
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8 NAMEA MOVIETHATYOU WATCHED PURELY BASED ON THE PROMOTIONAL
CAMPAIGN?WHYWAS ITSOEFFECTIVE?
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9 WHATDO YOU FEEL MAKES A TRAILER OR POSTER GOOD?
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10 THINKING OF A HORROR TRAILER THATYOU DID NOTLIKE,WHATDOYOU
FEEL MADETHIS HAPPEN?
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11 WHICH OF THEFOLLOWING TYPES OF FILM MAGAZINE CONTENTWOULD
YOU FIND MOSTINTERESTING?
Interviews Movie news Film reviews Competitions
12 WHO OR WHATDO YOU LIKETO SEEON A HORROR MOVIE POSTER?
Antagonist Protagonist Setting Tagline