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1. The Roles of strategic direction in
organization design
R. Bharani tharan
RA1952001020100
2. TheRolesof
strategic
directionin
organization
design
The primary responsibility of Top management is to
Determine an organisation goal, strategy and design
There in adapting The organisation to a changing
environment.
Direction setting begins with an assessment of
opportunities and threats in the environment and an
evaluation of internal strengths and weaknesses
Then the company can determine its mission , goals
and strategies
Organizational design reflects the way goals and
strategies are implemented
3. This is the role of organizational Theory
Consider how Organization Design is affected by the
Choice Of goal and Strategies. New goals And strategies
are Often selected based upon Environmental need and
Then top management attempts To redesign to achieve
those ends.
Performance Measuring the feed Back in to the Internal
environment, so that Past performance of the
organisation Assessed by the top managers in setting
New goals And strategies for The future
4. Choices that top management Makes about goals,
strategy and organizational design have a huge impact
on Organization effectiveness