Top management determines an organization's goals, strategy, and design to help the organization adapt to a changing environment. They begin by assessing opportunities and threats while evaluating strengths and weaknesses. Then, the company can determine its mission, goals, and strategies. Organizational design reflects how goals and strategies are implemented. New goals and strategies are often selected based on environmental needs, and top management then attempts to redesign the organization to achieve those ends. Performance measurement provides feedback into setting new goals and strategies for the future.

1. The Roles of strategic direction in
organization design
R. Bharani tharan
RA1952001020100

2. TheRolesof
strategic
directionin
organization
design
 The primary responsibility of Top management is to
Determine an organisation goal, strategy and design
There in adapting The organisation to a changing
environment.
 Direction setting begins with an assessment of
opportunities and threats in the environment and an
evaluation of internal strengths and weaknesses
 Then the company can determine its mission , goals
and strategies
 Organizational design reflects the way goals and
strategies are implemented

3.  This is the role of organizational Theory
 Consider how Organization Design is affected by the
Choice Of goal and Strategies. New goals And strategies
are Often selected based upon Environmental need and
Then top management attempts To redesign to achieve
those ends.
 Performance Measuring the feed Back in to the Internal
environment, so that Past performance of the
organisation Assessed by the top managers in setting
New goals And strategies for The future

4.  Choices that top management Makes about goals,
strategy and organizational design have a huge impact
on Organization effectiveness

5. The END