2. ABOUT ANTHONY
Anthony is an experienced marketing specialist that
develops brand & marketing strategies that engage and
inspire consumers; merging marketing and a companies
macro vision and purpose leads to great results.
4. IMPACT GAMING
Impact Gaming was an esports and entertainment organization looking to
drive the esports industry forward with an innovative content marketing
strategy.
I developed and executed Impact Gaming's marketing strategy which led to
well over 30,000 engaged fans.
5. IMPACT GAMING
In 2018 Impact Gaming produced it's
first season of it's original YouTube
series 'Inspire'. Using an innovative
transparent approach to content,
Impact showed it's fans the inner
workings of an esports team like no
team had ever done before.
Marketed as Unfiltered,
Uncomfortable, but Real.
Produced content strategy
An excerpt from an Impact Gaming business deck
8. IMPACT GAMING
As the youngest and smallest (In terms of total pre-existing social media
following) organization in the league, Impact generated nearly $20,000
from in-game skin sales and finished out the first season as the second
most popular team in the league.
We proved that by creating innovative content, and being transparent
with our fans you can create an engaged consumer. One that was
emotionally connected with not just our brand, but with the real people
that made it happen.
Results
9. Jumper is an Ai powered streaming app, poised to revolutionize how fans across
the globe view and engage with live gaming content.
I created the Jumper social media plan around the idea of an open dialog
between the community and the devlopment team.
Brand Development
WATCH JUMPER
^ Jumper Instagram ^
11. With one Reddit post I generated over
1000 new app downloads for Jumper.
Using my marketing philosophy Jumper
surpassed over 10,000 followers on
social media and we created an active
discord for their community.
I made sure the Jumper marketing
message aligned with it's macro goal.
The message we delivered resonated
with consumers and created an
engaged community.
Results
WATCH JUMPER