Ciszewski internet credentials and case study eng

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Ciszewski Internet credentials & case study

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Ciszewski internet credentials and case study eng

  1. 1. Ciszewski Internet Internet marketing & communication company
  2. 2. We build relationships between brands and people… … in the new media.
  3. 3. Social media are: mainstream real-time web ubiquitous vast difficult to embrace defragmented change 24/7
  4. 4. Social media changeorganizations CUSTOMER SERVICE PRSocial media strategy should not limit just to MARKETmarketing and PR. ING HRCrowdsourcing or Enterprise 2.0 solutions may becrucial elements to developement of dynamicorganization. R&D IT Social media touch each of these areas.
  5. 5. Social media is redefininghow we – consumers: CREATE SHARE LEARN CELEBRATE INFLUENCE RECOMMEND WORK PLAY COMPLAIN COLLABORATE
  6. 6. Consumer 2.0:Owns and co-createsbrand.It needs marketing & PR ver. 2.0.It needs agency ver. 2.0.Agency, that understands how social mediaplatforms and its social power.Agency, which is there as catalyst to acquire,retain and enhance brand attributes.
  7. 7. Agecy 2.0 is……agency, which treats new media as integratedpart of creation and solution. Not only amplyfierof „good, old” message.
  8. 8. We connect brands and people in more engaging way thanjust sending marketing messages. After all, the consumer 2.0 is the media. And our aim is to build long-lasting relationship with him/her in social media.
  9. 9. We help: 1. Listen.To learn the way consumers talk.To know what they talk about and to make surethere is a room for a brand in this conversation.Activities: Business and communication objectives analysis, Social media monitoring.
  10. 10. We help: 2. EngageActivities: Assets allocation, Setting objectives, Picking the right tools, Creating a strategy for activities, Preparing organisation internelly.
  11. 11. We help: 3. Measure.We measure what we aim to: Reach Influence Engagement Loyalty Action (e.g. purchase)
  12. 12. Our offer…… as a part of new or existing communication strategies or campaigns: WEBSITES SEO/SEM BLOGGER RELATIONS GAMES USABILITY AUDIT INTERNET RESEARCH INTERNET MONITORING DISPLAY CAMPAIGNS BLOGGER CAMPAIGNS SOCIAL MEDIA MARKETING FACEBOOK MARKETING
  13. 13. Case studies
  14. 14. DAX Cosmetics: Cashmere brandBrand:Cashmere is a brand of popular make-up cosmetics in Poland.Target Group:Women 25-45Strategic goal:To embrace Facebook as effective tool of brandcommunication with the target group.Operational goals:To build brand awareness among young women (25-35).To support launches of new products.To collect customer feedback.
  15. 15. DAX Cosmetics: Cashmere brandWhat we did? We created Cashmere Page on Facebook. We publish almost everyday and each post gets 4000 to 6000 impressions (avarage) We engage fans in conversations about beauty, makeup and ask for opinions about the products.
  16. 16. DAX Cosmetics: Cashmere brandWhat we did? We created an engaging contest for Cashmere fans. Each day 2 persons that guessed what is the cosmetic of the day first won a product. In 25 days application were used by 4820 users.
  17. 17. DAX Cosmetics: Cashmere brandWhat we did? We created a sphisticated facebook application that allows users trying effects of Cashmere cosmetics on their own picture and share with friends their new look. Application creates a lot of buzz among dedicated fans of Cashmere.
  18. 18. DAX Cosmetics: Cashmere brandResults In 4 weeks we gathered a group of ca. 5000 Cashmere fans (still growing) About 1000 active users every day! (see graph below) We engage fans in conversations with the brand on a daily basis. We collected huge number of testimonials.
  19. 19. Canal+ SportBrand:Canal+ Sport is most popular sport channel inPoland. It has live transmissions of PolishFootball Leauge and most popular europeanleagues.Target Group:Men (15 - up)Strategic goal:To build stronger association between Canal+Sport and football.To embrace Facebook as effective tool of brandcommunication with the target group.
  20. 20. Canal+ SportWhat we did? Elaboration of comprehensive strategy for Canal+ Sport presence on Facebook. Constant cooperation with internal stakeholders: TV presenters, marketing and sales, technical support, R&D. In order to deliver quality content on FanPage. Community Management – posting and reacting to comments on FanPage.
  21. 21. Canal+ SportWhat we did? Graphic design and implementation od Match score predictions Application. Competition among friends on Facebook. Generating discussions around score predictions on Fan Page Wall.
  22. 22. Canal+ SportResults 11,000 total number od fans. 7000 new fans in 3 months. Intense conversations with post impressions number from 15,000 to 36,000 per post.
  23. 23. Money MakersBrand Financial consulting start-up established by recognized financial experts.Strategic goals: Communication support of launch of company’s services. Generate intrest in services and online subscription.
  24. 24. Money MakersWhat we did? We created teasing fan page „Who pays to you financial advisor?” where we provoked discussions around the topic. We created brand FanPage „Money Makers” for corporate communication.
  25. 25. Money MakersWhat we did? We created idea, designed and implemented a dedicated application that helps calculating how much money one invested goes to middle- man (financial advisors). Buzz created by application turned to intrest in company services.
  26. 26. Money MakersResults In first 4 weeks of activity Money Makers gained clients with significant budgets. About 500 persons became a fan. Facebook is second (after google) source of traffic to the website.
  27. 27. Allianz F1Brand Global financial organization. In Poland mostly in personal and corporate finance industry.Strategic goals: Buliding association of Allianz brand with Formula 1 racing among F1 fans on Facebook.
  28. 28. Allianz F1What we did? We created a FanPage called „Racing Zone” („Strefa wyścigów”) Community Managment: providing community with up-to-date information about races, teams, equipment…Results: Ca. 1000 fans in 2 weeks with minimum investments in Ads support.
  29. 29. HDI for flood victimsBrand HDI Insurance is one of the biggest Insurance company in PolandStrategic goal: Creating a website dedicated for communication of HDI activites aimed in helping Polish flood victims.What we did? Graphic design and implementation of website with Content Management System in 7 days.
  30. 30. Thank you! Dziękujemy!Paweł StempniakStrategy Directorm: +48 662 110 824e: pstempniak@ciszewskiinternet.plPhoto credit (CC licence):Slide 2: SebastianZwarts (http://www.flickr.com/photos/29200302@N02/)Slide 3: NASAs Marshall Space Flight Center (http://www.flickr.com/photos/28634332@N05/)Slide 5: Stephan Geyer (http://www.flickr.com/photos/stephangeyer)Slide 6: Blynka (http://www.flickr.com/photos/blynka/)Slide 8: gailjadehamilton (http://www.flickr.com/photos/29881930@N00/)Slide 9: Malvin Gaal (http://www.flickr.com/photos/94379417@N00/)Slide 11: dirkjankraan.com (http://www.flickr.com/photos/dirkjankraan/)

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