This presentation by by Pamela J. Gordon, given at the SMTA Silicon Valley Expo & Tech Forum, looks at what has changed in regards to the circular economy, customer and governmental demand for responsibility, and how it all ties in with outsourcing design and manufacturing in the tech industry.

1. By Pamela J. Gordon
For SMTA Silicon Valley Expo & Tech Forum
November 29, 2017
Best Practices for Responsible,
Efficient Technologies
When Outsourcing Design
and Manufacturing

2. The electronics industry
has been outsourcing
manufacturing for decades.
And we’ve always been
technology leaders.
So what has changed?
What Has Changed?
BEST PRACTICES FOR RESPONSIBLE, EFFICIENT TECHNOLOGIES WHEN OUTSOURCING DESIGN AND MANUFACTURING
1Antea USA, Inc.

3. 2Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies

4. Customers and Governments Demand New Levels of
Responsibility
WHAT HAS CHANGED, #1
3Antea USA, Inc.
Circular
Economy
Restricted
Materials
Extended
Producer
Responsibility
Packaging
Directives
Power
Efficiency
Zero Waste to
Landfill
No Export of
Waste
Fair Labor
Practices
Eco Design
Each affects product design

5. OEMs More Often Outsource Design
(in addition to manufacturing)
WHAT HAS CHANGED, #2
4Antea USA, Inc.
OEM Product
Concept
OEM Design Team
OEM Supply
Chain
Organization
Contract
Manufacturer
Customers
Customers
determine post-
use destination
Outsource Manufacturing with In-House Design
OEM Selects ODM
and Product
Platform
Design
Modifications (if
any) with ODM
ODM
Manufacturers
Product
Customers
Outsource Design and Manufacturing
Customers
determine post-
use destination

6. Responsible, Efficient Technologies Fall to the ODM
OEMs MORE OFTEN OUTSOURCE DESIGN (IN ADDITION TO MANUFACTURING)
5Antea USA, Inc.
OEM Product
Concept
OEM Design Team
OEM Supply
Chain
Organization
Contract
Manufacturer
Customers
Customers
determine post-
use destination
Outsource Manufacturing with In-House Design
OEM Selects ODM
and Product
Platform
Design
Modifications
with ODM
ODM
Manufacturers
Product
Customers
Outsource Design and Manufacturing
Responsible and Efficient Design
ODMs Use Different Priorities for Responsible and Efficient Design
Customers
determine post-
use destination

7. What Underlies the Different Priorities
ODMs USE DIFFERENT PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
6Antea USA, Inc.
Brand Promote, protect Typically less visible
Product Stewardship Resources More ability to invest Lower margins hinder investment
Training and Tools
Eco-Design training, Life Cycle
Assessments (LCA)
Rare to offer Eco-Design training or
conduct LCAs
Found through efficient designs and
take-back
Cost Savings Found through economies of scale
Corporate and consumer customers,
investors, NGOs, Board of Directors,
regulators
Stakeholders’ Demands Fewer demanding stakeholders
DirectRegulatory Responsibility and
Repercussions
Indirect
Factors Affecting Degree of Responsibility
and Efficiency in Designs
ODMsOEMs

8. What Underlies the Different Priorities
ODMs USE DIFFERENT PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
7Antea USA, Inc.
Brand Promote, protect Typically less visible
Product Stewardship Resources More ability to invest Lower margins hinder investment
Training and Tools
Eco-Design training, Life Cycle
Assessments (LCA)
Rare to offer Eco-Design training or
conduct LCAs
Found through efficient designs and
take-back
Cost Savings Found through economies of scale
Corporate and consumer customers,
investors, NGOs, Board of Directors,
regulators
Stakeholders’ Demands Fewer demanding stakeholders
DirectRegulatory Responsibility and
Repercussions
Indirect
Factors Affecting Degree of Responsibility
and Efficiency in Designs
ODMsOEMs
OEMS that had internally prioritized Responsible and Efficient Design
miss communicating Eco-Design priorities to ODM

9. Impacts to Business, Society, and Environment
THE GAP BETWEEN OEMs AND ODMs PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
8Antea USA, Inc.
BUSINESS SOCIETY ENVIRONMENT
Surprise to internal and
external stakeholders
Design jobs reduced or
moved
Less visibility to suppliers
design gates
Slowed momentum or
slippage in Eco-Design
advances, interrupted LCA
measurements
“Our executives made a business decision to use an ODM’s design. Suddenly
all of our Eco-Design improvements dropped out of our products.”
–Silicon Valley Product Compliance Leader

10. 9Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies

11. Selection and Priorities
BEST PRACTICES
10Antea USA, Inc.
• Choose ODMs with leadership-level
designs for responsibility and efficiency
• Consider ODMs used by the OEMs
leading the industry in responsible,
efficient technologies
• OEMs’ design requirements for
responsible, efficient designs is an A
priority

12. Training and Tools
BEST PRACTICES
11Antea USA, Inc.
• Train or require training in Eco-Design
• Provide or approve an Eco-Design
Scorecard
• Provide or require Life Cycle Assessment
Tools
Photos by Michael Kirschner

13. Partnerships and Assessments
BEST PRACTICES
12Antea USA, Inc.
• Set reductions for CO2 emissions in
some or all of the 5 life cycle stages,
based on LCA
• Add assessment of responsible,
efficient technologies in all QBRs
• Reward innovation

14. 13Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies

15. Technology Examples
14Antea USA, Inc.
Energy Efficiency, Power Grid
Modernization
Smaller, energy efficient,
lighter, reduced need for
cooling power devices
Opcondys’ Opticondistor (OTV)
power switching device
Zero Waste to Landfill Water-soluble silicon
Prompts for Responsible and
Efficient Designs
CompaniesDesigns
Aging Infrastructure Additive technology approach
to paving roads
Advanced Paving
Technologies Inc.
Still in research (Univ. of
Illinois and Tufts)
RESPONSIBLE, EFFICIENT TECHNOLOGIES

16. Technology Examples
15Antea USA, Inc.
Restriction Against
Exporting Waste
Materials in demand as
feedstock for local business
Celestica (Ontario): compost
from cafeteria to local pig
farmer
Fair Labor Practices Codes of Conduct (RBA) plus
Automation
Apple robotics; Jabil 3D
printing and robotics
Prompts for Responsible and
Efficient Designs
CompaniesDesigns
RESPONSIBLE, EFFICIENT TECHNOLOGIES

17. Technology Examples
16Antea USA, Inc.
Power Supply, Energy
Efficiency
Portable, high electronic
efficiency
Pikip Solar Speakers: 100%
solar powered
“Road to Zero” Goal Use of recycled plastics
Prompts for Responsible and
Efficient Designs
CompaniesDesigns
Sony speaker boxes & sound
bars use <71% recycled plastics
Electric Car Batteries Graphene-based batteries Graphenano graphene-polymer
car battery: 500 mile range
RESPONSIBLE, EFFICIENT TECHNOLOGIES

18. 17Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
What will you do tomorrow for Eco-Design?
THANK YOU!

19. BET TER BUSINESS,
BET TER WORL D℠
Antea Grou p Office
Silicon Valley
1155 North First Street
Suite 201
San Jose, California 95112, USA
Pamela J. Gord on
Senior Consultant
+1 (510) 406-9460
Pamela.Gordon@anteagroup.com