1. Communication:
COMMUNICATION IS A PROCESS OF
TRANSFERRING INFORMATION FROM ONE
ENTITY TO ANOTHER. COMMUNICATION
IS COMMONLY DEFINED AS
"THE IMPARTING OR INTERCHANGE OF
THOUGHTS, OPINIONS, OR INFORMATION
BY SPEECH, WRITING, OR SIGNS".
2.
3. Clarity:
CLARITY IS THE SOUL OF GOOD
BUSINESS CORRESPONDENCE.
THE RECEIVER SHOULD GET THE
SAME IDEA WHICH THE SENDER
WANTS TO COMMUNICATE.
6. Courtesy:
COURTESY MEANS THAT TO SHOW OUR
EXPRESSIONS AND RESPECT TO THE
READER.
COURTESY INCREASE GOOD
RELATIONSHIP AMONG DIFFERENT
BUSINESS ORGANIZATION.
COURTEOUS MESSAGE STRENGTHEN
PRESENT RELATIONS AND MAKE NEW
FRIENDS.
7. Consideration:
CONSIDERATION MEANS THE MESSAGE
WITH THE RECEIVER IN MIND.
KEEP YOUR READER'S NEEDS IN MIND AS
YOU WRITE.
A WRITER SHOULD GIVE MAXIMUM
ATTENTION AND CARE TO THE READER.
8. Completeness:
IT MEANS THAT OUR MESSAGE SHOULD
INCLUDE ALL NECESSARY FACTS AND
BACKGROUND INFORMATION. IT SHOULD
INCLUDE EVERYTHING THE READER NEEDS
FOR THE REACTION WE DESIRE. WE MUST
INCLUDE ALL INFORMATION WHICH OUR
READER WANTS. WE SHOULD BE ANSWERED
ALL QUESTIONS, GAVE EXAMPLES IF
NECESSARY.
9. We should be answered all questions.
Never give incomplete information.
Provide all the information.
10. Concreteness:
IT MEANS “TO THE POINT” AND “ERROR
FREE”. BUSINESS MESSAGE SHOULD BE
IN PLAIN LANGUAGE. BY USING
CONCRETE FACTS AND FIGURES WE
CAN MAKE OUR MESSAGE EASY TO
UNDERSTAND.
