The document discusses how businesses can be more like the internet by transcending boundaries, going bigger and faster through technology, and focusing on personalizing messages for humans. It provides examples of how the internet is becoming more seamless, mobile, and humanized. It encourages businesses to expand across channels, measure impact, experiment quickly, and listen to customers in order to drive results.
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Be like the internet by transcending boundaries, going bigger faster and focusing on humans
1. Be like the internet
Google Confidential and Proprietary 1
2. the internet is becoming…
Google Confidential and Proprietary 2
3. the internet is becoming…
More seamless Bigger, faster More humanized
Dissolving boundaries Adding people, data, and More mobile, natural to interact
between people and computing power at an with, and socially aware
information, across space accelerating pace
and time
Google Confidential and Proprietary 3
10. to succeed, be like the internet
Transcend boundaries Go bigger, faster Focus on the human
between online/offline, by tapping into technology by personalizing your message,
divisions of your company, that works together, across nurturing the purchase process,
and devices people use your business needs and listening to users
Google Confidential and Proprietary 10
16. understand drivers for enquiries
Drivers within
Digital
Policies through AdWords (Online and
Offline)
Source: Google Analytics
Online Driving
Offline
Source: ABN AMRO Oct 2010
Google Confidential and Proprietary 16
21. focus on the human
Source: Google & OX, “B2B Procurement Study”
Google Confidential and Proprietary 21
22. add value – get into consideration set
Google Confidential and Proprietary 22
23. maximise video to drive demand
“Of the different
marketing tactics we
use to reach prospects
and customers,
YouTube has emerged
as particularly
important. It allows us
to deliver a clear and
concise message in a
format that’s engaging
and easy for people to
share”.
Jamie Grenney
Sr. Director of Social Media
Salesforce.com
7,500 YouTube 46 Hyper-Efficient
video views Sales Reps on the phone
Google Confidential and Proprietary 23
24. great content can come from anywhere
Google Confidential and Proprietary 24
27. surface recommendations when they matter
The world is
changing…
In 2011, the average U.S.
shopper consulted
10.4 sources
prior to purchase, 2x as many
as the year before
1 in 4 search results
for the World’s Top 20 largest
brands are links
to user-generated content
60% of B2B buyers say word of
mouth from peers influences their
decisions
Google Confidential and Proprietary 27
30. web is a focus group of the world
Google Confidential and Proprietary 30
31. it will drive new insights
Your brand
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
5 Brand 7
3 Brand 8
Your
Comp 1 brand
4
7
Comp
2
6
Google Confidential and Proprietary 31
32. be like the internet
Transcend boundaries Go bigger, faster Focus on the human
between online/offline, by tapping into technology by personalizing your message,
divisions of your company, that works together, across nurturing the purchase process,
and devices people use your business needs and listening to users
Google Confidential and Proprietary 32