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The Influential CIO

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An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com

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The Influential CIO

  1. 1. The Influential CIO How to Move Stakeholders from Compliance to Commitment Abbie Lundberg Lundberg Media lundbergmedia.com abbie@lundbergmedia.comPhoto courtesy of NASA Goddard Photo and Video
  2. 2. New technologies provide competitive advantage Now and in three years time 22% Now Three years time 19% 17% 15% 14% 11% 10% 9% 8% 8% 8% 7% 6% 4% 3% 2% 2% 1% 1% 1 2 3 4 5 6 7 8 9 10 No competitive advantage Extensive competitive advantage Little advantage (18%) Some (34%) Significant (21%) Little advantage (9%) Some (35%) Significant (53%)19a) To what degree do you believe these new technologies can provide you with competitive advantage today?19b) To what degree do you believe these new technologies can provide you with competitive advantage three years from now?Source: “The Reinvention of Business: New Operating Models for the Next-Generation Enterprise,” a global survey ©2012 Lundberg Mediaof 558 Harvard Business Review readers in large organizations around the world conducted in December 2011
  3. 3. New technologies provide competitive advantage Now and in three years time—Leading users 43% Now Three years time 18% 17% 16% 12% 13% 9% 10% 5% 4% 3% 1% 1% 0% 0% 1% 1% 1% 1% 1 2 3 4 5 6 7 8 9 10 No competitive advantage Extensive competitive advantage Little advantage (5%) Some (32%) Significant (31%) Little advantage (3%) Some (14%) Significant (77%)19a) To what degree do you believe these new technologies can provide you with competitive advantage today?19b) To what degree do you believe these new technologies can provide you with competitive advantage three years from now?Source: “The Reinvention of Business: New Operating Models for the Next-Generation Enterprise,” a global survey ©2012 Lundberg Mediaof 558 Harvard Business Review readers in large organizations around the world conducted in December 2011
  4. 4. Digital Transformation Two-thirds of executives surveyed feel pressure from competitors and customers to speed up their digital transformation. MIT Center for Digital Business/Cap GeminiPhoto courtesy of NASA Goddard Photo and Video ©2012 Lundberg Media
  5. 5. Technology is driving organizational change Major change (8-10) Some change (5-7) Little change (1-4) No answer Technology approach 33% 44% 22% 1% Business processes 28% 46% 24% 2% People 26% 35% 34% 5% Organizational structure 14% 36% 48% 2%22) To what degree has the use of new technologies caused you to make changes in the following areas?Source: “The Reinvention of Business: New Operating Models for the Next-Generation Enterprise,” a global survey ©2012 Lundberg Mediaof 558 Harvard Business Review readers in large organizations around the world conducted in December 2011
  6. 6. you are here transformation requires InfluencePhoto courtesy of NASA Goddard Photo and Video ©2012 Lundberg Media
  7. 7. Influence the act or power ofproducing an effect withoutapparent exertion of force ordirect exercise of command ©2012 Lundberg Media
  8. 8. Part ThreeTHE CIO JOURNEY ©2012 Lundberg Media
  9. 9. Journey: The Future-State CIO 2012 23% 54% 23%
  10. 10. Transformational Stage 54%
  11. 11. PERSUASIVECOMMUNICATION ©2012 Lundberg Media
  12. 12. Clear, purposeful communications can... remove obstacles build support change perceptions influence behavior speed decision making and action ©2012 Lundberg MediaPhoto by 96dpi
  13. 13. “Information consumes attention.A wealth of information creates a poverty of attention.” - Herbert Simon ©2012 Lundberg Media
  14. 14. ©2012 Lundberg Media
  15. 15. Increase Signal Reduce Noise ©2012 Lundberg Media
  16. 16. effective communication focused clear engaging repeated ©2012 Lundberg Media
  17. 17. THE ART OF INFLUENCE ©2012 Lundberg Media
  18. 18. ©2012 Lundberg Media
  19. 19. Influence is a contact sportSource: State of the CIO 2012
  20. 20. 4 levers of influence relevance credibility relationship trust ©2012 Lundberg Media
  21. 21. RELEVANCE ©2012 Lundberg Media
  22. 22. So why don’twe listen? ©2012 Lundberg Media
  23. 23. CREDIBILITY©2012 Lundberg Media
  24. 24. Journey: Functional Stage
  25. 25. RELATIONSHIPIdentify Like Go First ©2012 Lundberg Media
  26. 26. TRUSTRelationshipFollow Through ©2012 Lundberg Media
  27. 27. Abbie LundbergLundberg Media & Advisory Services To learn more or to book a workshop with Abbie, visit our website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com ©2012 Lundberg Media

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