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The Influential CIO
                                                 How to Move Stakeholders
                            ...
New technologies provide competitive advantage
                                                   Now and in three years t...
New technologies provide competitive advantage
                               Now and in three years time—Leading users
  ...
Digital Transformation
                          Two-thirds of executives surveyed
                          feel pressure...
Technology is driving organizational change
                 Major change (8-10)             Some change (5-7)         Lit...
you are here

                                                 transformation
                                            ...
Influence
    the act or power of
producing an effect without
apparent exertion of force or
direct exercise of command


 ...
Part Three

THE CIO JOURNEY


             ©2012 Lundberg Media
Journey: The Future-State CIO 2012



                        23%


                        54%


                        ...
Transformational Stage




                   54%
PERSUASIVE
COMMUNICATION
          ©2012 Lundberg Media
Clear, purposeful
                     communications
                                 can...
                    remove o...
“Information
   consumes attention.
A wealth of information
    creates a poverty of
             attention.”
            ...
©2012 Lundberg Media
Increase Signal
 Reduce Noise
     ©2012 Lundberg Media
effective communication
      focused
      clear
      engaging
      repeated
          ©2012 Lundberg Media
THE ART OF INFLUENCE




            ©2012 Lundberg Media
©2012 Lundberg Media
Influence is a contact sport




Source: State of the CIO 2012
4 levers of influence
       relevance
       credibility
       relationship
       trust
           ©2012 Lundberg Media
RELEVANCE



        ©2012 Lundberg Media
So why don’t
we listen?




               ©2012 Lundberg Media
CREDIBILITY
©2012 Lundberg Media
Journey: Functional Stage
RELATIONSHIP
Identify        Like              Go First

           ©2012 Lundberg Media
TRUST
Relationship
Follow Through




                 ©2012 Lundberg Media
Abbie Lundberg
Lundberg Media & Advisory Services
  To learn more or to book a workshop with
           Abbie, visit our w...
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An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com

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The Influential CIO

  1. 1. The Influential CIO How to Move Stakeholders from Compliance to Commitment Abbie Lundberg Lundberg Media lundbergmedia.com abbie@lundbergmedia.com Photo courtesy of NASA Goddard Photo and Video
  2. 2. New technologies provide competitive advantage Now and in three years time 22% Now Three years time 19% 17% 15% 14% 11% 10% 9% 8% 8% 8% 7% 6% 4% 3% 2% 2% 1% 1% 1 2 3 4 5 6 7 8 9 10 No competitive advantage Extensive competitive advantage Little advantage (18%) Some (34%) Significant (21%) Little advantage (9%) Some (35%) Significant (53%) 19a) To what degree do you believe these new technologies can provide you with competitive advantage today? 19b) To what degree do you believe these new technologies can provide you with competitive advantage three years from now? Source: “The Reinvention of Business: New Operating Models for the Next-Generation Enterprise,” a global survey ©2012 Lundberg Media of 558 Harvard Business Review readers in large organizations around the world conducted in December 2011
  3. 3. New technologies provide competitive advantage Now and in three years time—Leading users 43% Now Three years time 18% 17% 16% 12% 13% 9% 10% 5% 4% 3% 1% 1% 0% 0% 1% 1% 1% 1% 1 2 3 4 5 6 7 8 9 10 No competitive advantage Extensive competitive advantage Little advantage (5%) Some (32%) Significant (31%) Little advantage (3%) Some (14%) Significant (77%) 19a) To what degree do you believe these new technologies can provide you with competitive advantage today? 19b) To what degree do you believe these new technologies can provide you with competitive advantage three years from now? Source: “The Reinvention of Business: New Operating Models for the Next-Generation Enterprise,” a global survey ©2012 Lundberg Media of 558 Harvard Business Review readers in large organizations around the world conducted in December 2011
  4. 4. Digital Transformation Two-thirds of executives surveyed feel pressure from competitors and customers to speed up their digital transformation. MIT Center for Digital Business/Cap Gemini Photo courtesy of NASA Goddard Photo and Video ©2012 Lundberg Media
  5. 5. Technology is driving organizational change Major change (8-10) Some change (5-7) Little change (1-4) No answer Technology approach 33% 44% 22% 1% Business processes 28% 46% 24% 2% People 26% 35% 34% 5% Organizational structure 14% 36% 48% 2% 22) To what degree has the use of new technologies caused you to make changes in the following areas? Source: “The Reinvention of Business: New Operating Models for the Next-Generation Enterprise,” a global survey ©2012 Lundberg Media of 558 Harvard Business Review readers in large organizations around the world conducted in December 2011
  6. 6. you are here transformation requires Influence Photo courtesy of NASA Goddard Photo and Video ©2012 Lundberg Media
  7. 7. Influence the act or power of producing an effect without apparent exertion of force or direct exercise of command ©2012 Lundberg Media
  8. 8. Part Three THE CIO JOURNEY ©2012 Lundberg Media
  9. 9. Journey: The Future-State CIO 2012 23% 54% 23%
  10. 10. Transformational Stage 54%
  11. 11. PERSUASIVE COMMUNICATION ©2012 Lundberg Media
  12. 12. Clear, purposeful communications can... remove obstacles build support change perceptions influence behavior speed decision making and action ©2012 Lundberg Media Photo by 96dpi
  13. 13. “Information consumes attention. A wealth of information creates a poverty of attention.” - Herbert Simon ©2012 Lundberg Media
  14. 14. ©2012 Lundberg Media
  15. 15. Increase Signal Reduce Noise ©2012 Lundberg Media
  16. 16. effective communication focused clear engaging repeated ©2012 Lundberg Media
  17. 17. THE ART OF INFLUENCE ©2012 Lundberg Media
  18. 18. ©2012 Lundberg Media
  19. 19. Influence is a contact sport Source: State of the CIO 2012
  20. 20. 4 levers of influence relevance credibility relationship trust ©2012 Lundberg Media
  21. 21. RELEVANCE ©2012 Lundberg Media
  22. 22. So why don’t we listen? ©2012 Lundberg Media
  23. 23. CREDIBILITY ©2012 Lundberg Media
  24. 24. Journey: Functional Stage
  25. 25. RELATIONSHIP Identify Like Go First ©2012 Lundberg Media
  26. 26. TRUST Relationship Follow Through ©2012 Lundberg Media
  27. 27. Abbie Lundberg Lundberg Media & Advisory Services To learn more or to book a workshop with Abbie, visit our website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com ©2012 Lundberg Media
  • mythaimypride

    Sep. 24, 2018
  • ntimbars

    Feb. 1, 2013

An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com

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