Social media has made it to the big leagues though financial institutions do not yet place a high level of importance on social media compared with other points of contact with customers. Launching and maintaining a financial institution’s social media presence is daunting but it has become imperative to converse with consumers on their terms, which increasingly include social media conversations. Building a strategic plan for developing and deploying a financial institution’s social media presence can be divided into four steps: 1) planning, 2) monitoring, 3) contributing, and 4) measuring.
Developing and Deploying a Social Media Strategy for Financial Institutions
1. Developing and Deploying a Social Media Strategy for
Financial Institutions
Consumer Insights Brief
October 2011
Paul McAdam, SVP of Research and Thought Leadership, FIS
Mandy Putnam, Director of Research and Thought Leadership, FIS
www.fisglobal.com