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Customers are
irrational, emotional,
biased and selfish
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
irrational
1982, Güth, Schmittberger and Schwarze
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
emotional
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•
•
•
•
•
•
•
biased
•
•
•
•
•
•
•
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selfish
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
What does this mean
for marketing?
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
Customers are irrational, emotional and selfish
•
•
•
•
•
Thank you.

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