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Belgian mobile app developers profile                  Tanguy De Lestré                     @tdelestre
Market: Mobile broadband     15,7% S2 2012
Market situation: installed base/sales• Smartphone installed base: 22% going to 34% in 2015• Tablet: 14% going to 24% in 2...
Survey resultsRespondents to date: 57
Geographical distribution                              Brussel-                 Oost-        Bruxelles              Vlaand...
Freelancer = top profile                          Otherat Independant Software Vendor             at Media company      in...
How do you make money?       Other       25%                           I work as a freelancer                           on...
25                                       Challenges201510 5 0     I cannot choose I’m looking for I have a hard My mobile ...
35                        Revenue model                               30                                                  ...
Frameworks Other   Type                 2%      4%             SecuritySociale Media 2%     7%                            ...
APP distribution              App store or APP              centers              Own website              Telco operator  ...
Role of mobile operator?                     mobile data                     provider                     mobile voice    ...
Which APP Store?
Platforms60504030               Do not use                 Abandon20               Intent to use                 Using100
Other, 6             Game console, 3      PC netbook, 11    E-book, 1                                     Smartphone, 43TV...
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Belgian mobile developer profile

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Presentation made during appsmarathon.eu
- results of survey
- market numbers

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Belgian mobile developer profile

  1. 1. Belgian mobile app developers profile Tanguy De Lestré @tdelestre
  2. 2. Market: Mobile broadband 15,7% S2 2012
  3. 3. Market situation: installed base/sales• Smartphone installed base: 22% going to 34% in 2015• Tablet: 14% going to 24% in 2015(source: Belgacom intellligence survey)• Smartphone sold 2011: 31% vs feature phones• Smartphone sold 2012 : 42% estimate vs feature phones• Smarthphone sold 2013 : 55% estimate vs feature phones(source: Agoria intelligence)
  4. 4. Survey resultsRespondents to date: 57
  5. 5. Geographical distribution Brussel- Oost- Bruxelles Vlaanderen WestVlaanderen Luxembourg Namur Antwerpen VL Brabant/Limb urg
  6. 6. Freelancer = top profile Otherat Independant Software Vendor at Media company in in-house (corporate) IT… at (Mobile) IT integrator at (Mobile) Marketing Agency as Freelancer at Boot strapped Start-up as Hobbyist (less than 1 year… 0 2 4 6 8 10 12 14 16 18
  7. 7. How do you make money? Other 25% I work as a freelancer on customer projects 28% I aim at worlddomination with my cool app 17% I’m not really making a living out of it, I just do it as a hobby 30%
  8. 8. 25 Challenges201510 5 0 I cannot choose I’m looking for I have a hard My mobile app I cant identify I dont find the Other which platform funding to time balancing gets little the right right IT skills to focus on. bootstrap my my day time job discovery in the business model business with my hobby app stores projects
  9. 9. 35 Revenue model 30 25 20 15 10 5 0 Work on Pay per download Freemium Advertising In App purchasecommisisoned app
  10. 10. Frameworks Other Type 2% 4% SecuritySociale Media 2% 7% Game 9%Photography and Video 3% Education Productivity 6% 18% Music Utility 4% 21% Navigation 6% Business Book and Magazine 14% 4%
  11. 11. APP distribution App store or APP centers Own website Telco operator Agregator Pre-loaded OEM on handset
  12. 12. Role of mobile operator? mobile data provider mobile voice provider payment provider API provider Leave developers alone Providing support
  13. 13. Which APP Store?
  14. 14. Platforms60504030 Do not use Abandon20 Intent to use Using100
  15. 15. Other, 6 Game console, 3 PC netbook, 11 E-book, 1 Smartphone, 43TV set top box, 6 Devices Feature Tablet, 35 phone, 1
  16. 16. Thank you!

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