24/04/2014
24/04/2014
A BIT ON ME
WE’VE THRIVED ONLY BECAUSE WE’RE
DIFFERENT
24/04/2014
24/04/2014
SO THE BUSINESS CRAVES MISCHIEF
“If you never cross the line
you probably aren’t close
enough to it”
CEO Patric...
METHOD TO THE MADNESS
WHAT ARE THE SPECIAL INGREDIENTS?
Surf a wave of publicity
Audacious
Innovative
Stick it to the man
...
SURF A WAVE OF PUBLICITY
PAPAL ELECTIONS, MARCH 2013
24/04/2014
AUDACIOUS
RAINBOW LACES, SEPT 2013
24/04/2014
21/01/2014
INNOVATIVE
RYDER CUP, SEPT 2012
STICK IT TO THE MAN / CONTROVERSY
OLYMPICS, JULY 2012
24/04/2014
MAKE A GREAT PICTURE
EUROS, JUNE 2012
24/04/2014
24/04/2014
IMAGE THAT LACKS ANY LATERAL THOUGHT
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A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014

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At Another Marketing Conference on April 24th in London, Paddy Power's Mischief Champion Harry Dromey talked to delegates about the brand's approach to mischief.

Published in: Marketing, Business, Technology
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A little bit of mischief goes a long way | Harry Dromey from Paddy Power at Another Marketing Conference 2014

  1. 1. 24/04/2014
  2. 2. 24/04/2014 A BIT ON ME
  3. 3. WE’VE THRIVED ONLY BECAUSE WE’RE DIFFERENT 24/04/2014
  4. 4. 24/04/2014 SO THE BUSINESS CRAVES MISCHIEF “If you never cross the line you probably aren’t close enough to it” CEO Patrick Kennedy during my job interview, May 2012
  5. 5. METHOD TO THE MADNESS WHAT ARE THE SPECIAL INGREDIENTS? Surf a wave of publicity Audacious Innovative Stick it to the man Make a great picture = IRRESISTABLE TO THE MEDIA & SHAREABLE FOR PUNTERS 24/04/2014
  6. 6. SURF A WAVE OF PUBLICITY PAPAL ELECTIONS, MARCH 2013 24/04/2014
  7. 7. AUDACIOUS RAINBOW LACES, SEPT 2013 24/04/2014
  8. 8. 21/01/2014 INNOVATIVE RYDER CUP, SEPT 2012
  9. 9. STICK IT TO THE MAN / CONTROVERSY OLYMPICS, JULY 2012 24/04/2014
  10. 10. MAKE A GREAT PICTURE EUROS, JUNE 2012 24/04/2014
  11. 11. 24/04/2014 IMAGE THAT LACKS ANY LATERAL THOUGHT

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