Storytelling across the visual social web

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Delivered by Thomas Messett, Nokia's Global Editor in Chief of Social Media at Nokia at Another Marketing Conference 2012 (www.another.uk.com)

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Storytelling across the visual social web

  1. 1. STORYTELLINGACROSS THEVISUAL WEB@TOM_MESSETT
  2. 2. WHY IS THE WEB BECOMING VISUAL?
  3. 3. PICTURES ARE IN OUR BLOOD!Joseph Nicéphore Niépce - 1826
  4. 4. THE DIGITAL CAMERAKODAK DC40,1995
  5. 5. THE CAMERA PHONESHARP J-SH04, 2000
  6. 6. 2012: NOKIA 808 PUREVIEW!
  7. 7. SOCIAL NETWORKS
  8. 8. BUT WHAT DOES THAT MEAN FORMARKETERS?
  9. 9. WELL, A LOT ACTUALLY
  10. 10. THINK ABOUT THE AMOUNT OFCONTENT A MARKETING DEPTCREATED IN 1990 VS 2000 VS TODAY
  11. 11. THINK ABOUT THE COST OF ALLTHAT…
  12. 12. HOW CAN YOU EVEN AFFORD IT?
  13. 13. HOW DO YOU ACHIEVE CONSISTENCY?– THINK ABOUT THE MEDIUMS!
  14. 14. PERFECT IS THE ENEMY OF GOOD!
  15. 15. PERFECT IS THE ENEMY OF REAL!
  16. 16. PERFECT IS THE ENEMY OF RELEVANT!
  17. 17. BUT BILLIONS OF PHOTOS ARE AN AMAZING RESOURCE, HOW CAN YOUR CONSUMERS PICTURES HELP YOU TELL YOUR STORIES?
  18. 18. WOW, THIS LOOKS HARD!WHY BOTHER?!
  19. 19. A PICTURE DRIVES A 1000 CLICKS…PINTEREST IS THE 4TH LARGEST TRAFFICDRIVER WORLDWIDE!
  20. 20. A UGC PICTURE CAN BE WORTH A 1000TWEETS!
  21. 21. BUT THE PLATFORMS DON’T MATTER,THE PRINCIPLES DO.
  22. 22. BUT WHAT ABOUT THE FUTURE?
  23. 23. NOW, LAST BUT NOT LEAST… DON’TFORGET:
  24. 24. IMAGES ARE A BIG PART OF THE WEB,THEY ALWAYS WILL BE, SO THEY NEEDTO BE A BIG PART OF YOUR PLANS
  25. 25. BUT THAT’S NOT ALL IT IS!STORYTELLING AND SOCIAL MEDIASUCCESS IS MUCH MORE THAN THAT!
  26. 26. THANKS @TOM_MESSETT

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