7. • Pioneer of Halal cosmetic
• Affordable
• accesable
• natural ingredients
• great make up formula for
daily usage
• suitable for asian women
• Well Integrated promotion
10. Rita, a 32 year old staff in a national company, with
monthly wage of 5 million rupiahs and is also a
Moslem, wearing hijab from day to day basis. Rita
wants to look presentable every day without
sacrificing her wallet. Therefore, Rita chooses an
affordable yet acclaimed makeup brand.
22. Price comparison of selected products
below are price listed at
watson margocity, depok
Wardah
Rp 34k
12 g
Rp 2.83/g
Rp 40k
3,8 g
Rp 10,52/g
Rp 43,9k
-- g
Rp 42,5k
3,9 g
Rp 10,89/g
Rp 29,5k
10 g
Rp 2,95/g
Rp 32k
3 g
Rp 10.66/g
MAYBELlINE SILKY GIRL
23.
24. positioned as the answers for urban
people with skin problems and also
want to maintain healthy lifestyle.
25. Ani, a 24 year old yoga instructor wants the
best for her skin, and only seeks for organic
makeup that protects her skin from the radical
air of Jakarta. Here, Ani relies on Urban People
skin care from wardah.
26. -urban WOMEN & MEN
-age ranging from 24-45
-With consciousness upon appearance
-suitable for those who are Currently
undergoing doctor treatment
-Prefers safety over everything else
- huge interest towards green beauty
- full dedication of better
healthier life
35. Alisha is an ordinary nineteen year old college
student, who just started to use makeup. And as a
teenager, she thinks that taking care of herself is
a must. But, as a beginner, she wants to try make
up that's suitable for her age, skin condition, and
monthly allowance. She wants to look presentable
without being over-the-top. So she is seeking for
make up that has light formula, long lasting, and
safe for frequent use that won't damage her skin.
Her aunts regularly use Wardah, but she thinks
that the brand is for more mature woman.
YOUNG AND FREE !
36.
37. -FEMALE
-age 16 to 24
-Wants to be bold
- still figuring out what’s the
best style for herself
38. ADVERTISING AND CAMPAIGN
Featuring youth influencers
INSTAGRAM COMPETITION
SELFIE WITH WARDAH PRODUCT
Pr event
roadshow to highschool and universities
for beauty seminars and make up classes.
