Introduction to Advertising Class Mid Term Assignment, not an actual real project.

1. Annisha Karismha
Bintan Novania
Indah Fitria
Samsara
KKI ADV 2016

2. Owned by
Mrs Nurhayati
Subakat

3. MAKE UP

4. SKIN CARE

5. BODY SERIES

7. • Pioneer of Halal cosmetic
• Affordable
• accesable
• natural ingredients
• great make up formula for
daily usage
• suitable for asian women
• Well Integrated promotion

8. Low brand’s prestige
Regular packaging DESIGN
vs

10. Rita, a 32 year old staff in a national company, with
monthly wage of 5 million rupiahs and is also a
Moslem, wearing hijab from day to day basis. Rita
wants to look presentable every day without
sacrificing her wallet. Therefore, Rita chooses an
affordable yet acclaimed makeup brand.

11. ADVERTISING

12. CATALOG
PUBLIC AD

13. ADVERTISING

14. Social network

15. PR-EVENT

16. CONTEST EVENt

17. #WARDAHforIFW

19. DISTRIBUTION
DIRECT SELLING - MLM
Wardah’s
top seller
Bendut Satrio Utomo

20. DISTRIBUTION
Direct Sales

21. DISTRIBUTION
Online Retail
Store Retail
through
PT Mutiara Arum Lestari (MAL)

22. Price comparison of selected products
below are price listed at
watson margocity, depok
Wardah
Rp 34k
12 g
Rp 2.83/g
Rp 40k
3,8 g
Rp 10,52/g
Rp 43,9k
-- g
Rp 42,5k
3,9 g
Rp 10,89/g
Rp 29,5k
10 g
Rp 2,95/g
Rp 32k
3 g
Rp 10.66/g
MAYBELlINE SILKY GIRL

24. positioned as the answers for urban
people with skin problems and also
want to maintain healthy lifestyle.

25. Ani, a 24 year old yoga instructor wants the
best for her skin, and only seeks for organic
makeup that protects her skin from the radical
air of Jakarta. Here, Ani relies on Urban People
skin care from wardah.

26. -urban WOMEN & MEN
-age ranging from 24-45
-With consciousness upon appearance
-suitable for those who are Currently
undergoing doctor treatment
-Prefers safety over everything else
- huge interest towards green beauty
- full dedication of better
healthier life

27. main focus skin care

28. USINg THE SAME
DISTRIBUTION CHANNEL
AND
SAME PRICE RANGE
WITH THE CURRENT ONE

29. PR CAMPAIGN
Encourage young urban people to
be original, active, and nature-
conscioius.
ADVERTISING AND CAMPAIGN
Featuring ubran people

30. LINE OFFICIAL ACCOUNT
ADVERTISING
SOCIAL MEDIA
WEBSITE

31. Distributed to
upscale store
Online retail
DIRECT SALES

34. Wardah encourage young
woman to start
loving themselves,
their skin,
their body,
and be beauty inside out.

35. Alisha is an ordinary nineteen year old college
student, who just started to use makeup. And as a
teenager, she thinks that taking care of herself is
a must. But, as a beginner, she wants to try make
up that's suitable for her age, skin condition, and
monthly allowance. She wants to look presentable
without being over-the-top. So she is seeking for
make up that has light formula, long lasting, and
safe for frequent use that won't damage her skin.
Her aunts regularly use Wardah, but she thinks
that the brand is for more mature woman.
YOUNG AND FREE !

37. -FEMALE
-age 16 to 24
-Wants to be bold
- still figuring out what’s the
best style for herself

38. ADVERTISING AND CAMPAIGN
Featuring youth influencers
INSTAGRAM COMPETITION
SELFIE WITH WARDAH PRODUCT
Pr event
roadshow to highschool and universities
for beauty seminars and make up classes.

39. SOCIAL MEDIA
ENDORSEMENT
Endorse influental
teenage beauty
blogger in order to
influence our
targetted audience
through their current
influencer

40. LINE OFFICIAL ACCOUNT
ADVERTISING
SOCIAL MEDIA
WEBSITE

42. USINg THE SAME
DISTRIBUTION CHANNEL
AND
SAME PRICE RANGE
WITH THE CURRENT ONE

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