The document outlines a marketing campaign design that incorporates the color red throughout to connote passion and sexuality. This includes using red lighting in photos and videos, displaying the artist's logo in red, and referencing Marilyn Monroe's iconic red lip. The campaign also aims to enhance the artist's Russian identity by using her Russian name "Sasha" and the Russian alphabet in the logo. Proposed designs for the digital album packaging and website involve sensual images that focus on the artist's appearance and emphasize the male gaze, such as reflecting the artist in a model's eyes.

1. OUR CAMPAIGN DESIGN
ROUGH DRAFT

2. RED THROUGHOUT THE
CAMPAIGN
We decided to market our campaign
and artist through the colour red, since
red has sexual connotations and usually
signalises passion, desire and love.
We will incorporate red in:
• the lighting of pictures
• the lighting of the birdcage in the
music video
• her red lipstick, to create an
intertextual reference to the iconic
red lip of Merlyn Monroe.
• Displaying her logo in red

3. THE LOGO&ARTIST
NAME
• while brainstorming for ideas,
we decided to use our actor's
Russian name Sasha, since it is
short and seductive due to its
sibilance.
• To visualise the logo we decided
to enhance the Russian tribute
and use Russian writing.
• The Logo will be in red to
connote passion/power and to
tie it in with the campaign.
we experimented with different fonts
The Russian alphabet

4. DIGI-PAK DESIGN
We started brainstorming possible digi-
pak ideas, while we came up with a lot
that did not seem to work out, we were
inspired by one of Thomas pictures, which
is his reflection in an eye.
We thought this would fit in with the star
image that we have, since in the video we
also focus on the male gaze. Therefore
we planned a layout sintered by the ‘AMY’
cover of a male model’s eyes and
forehead and in his eyes there is a picture
or silhouette of our artist, Sasha.

5. SECOND LAYOUT IDEA
Our second Idea is inspired by
an album cover Honor found,
which is an extreme close up of
the artist with water droplets. It
is a very sensual and appealing
image and therefore fits
perfectly into our campaign.
Water in literature also often
represents passion and sexual
lust, therefore it is ideal to
incorporate in our campaign.

6. Pictures of
Artist with red
lighting
Simple track listing to
avoid distraction from
the artist
Water droplets added
to created sensual
look and the the dig-
pak together
No title on front cover
to focus all attention
on artist.
Artist reflected in eyes to
connote the artist the
product as desirable
sitting on a bar chair,
connoting promiscuity
Black background

7. WEB SITE LAYOUT
This is our initial
website design, in
which we decided to
have a black
background and use
pictures of our artists
with red lighting as a
background. We
came up with the
idea of displaying a
360 degree portrait
of Sasha. We will
also constantly link
her social media in
an accessible
formate.
we will link/ incorporate:
-tour dates -the video to glory box -a gallery -social media

8. WEBSITE INSPIRATION