4. 2014/2015
print and digital media campaign
SUNSET MAGAZINE
‘ San Francisco & Sacramento
Issues: November and January
Circulation: 147,379
‘ Los Angeles
Issues: October and December
Circulation: 147,837
NEWSPAPERS
‘ San Francisco Chronicle
Issues: 11/23 · 12/7 · 12/21
Circulation: 401,425
Ad featured in the Food Section
‘ Los Angeles Times
Issues: 11/22 · 12/6 · 12/20
Circulation: 690,177
Ad featured in the Food Section
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‘ ‘
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‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘
Sunset No. Cal edition
Sunset SoCal edition
San Francisco Chronicle
Los Angeles Times
Banners
Search Engine Marketing
DIGITAL PRINT
1/2 page
1/2 page
1/4 page
1/4 page
calendar digital media print media
BANNER ADS
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search online for recipes, usages, health
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healthy lifestyle, home and garden that reach
our target audience
SEARCH ENGINE MARKETING
Google, Bing, Yahoo!
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Star Fine Foods
2680 W. Shaw Lane
Fresno, CA 93711
559.498.2900/800.694.4872
www.StarFineFoods.com
14. Make The
Recipe Contest
#Switch2STAR
www. S ta r F i n e F o o d s . c om
borges usa
star fine foods
tel: 559.498.2900
800.694.4872
2680 W. Shaw Lane
fresno, ca 93711
Scan for more info
To encourage consumers to buy
and try STAR Butter Flavored Olive
Oil, STAR is hosting a Make the
Switch Recipe Contest where
consumer can win a KitchenAid
Stand mixer or up to $5,000
TIMING:
October 6th - November 20th
CONTEST PRIZES:
RECIPE DEVELOPMENT:
Grand Prize: $5,000
First Prize: $1,000
Second Prize: $750
VOTING ENTRIES:
Five KitchenAid 4.5qt Stand Mixers
ADVERTISING VEHICLES:
‡Neckhangers
‡Dedicated Recipe Contest website/Facebook app
‡Food blogger website banner ads
‡STAR e-newsletter
‡Social media
26. Breast Cancer Awareness
Campaign 2014
®
HOPE
FIGHT
CURE
SAVE
LIVES
Borges USA
Star Fine Foods
tel: 559.498.2900
800.694.4872
2680 W. Shaw Lane
Fresno, Ca 93711
Scan for more info
Connecting your customer to
a cause they believe in.
LABEL ARTWORK/24 CT SHIPPERS
Retailers:
STAR Extra Virgin Olive Oil 17 oz. glass
bottle labels will go from green to pink
during the month of October across
the western United States.
NECK HANGERS
Wal-Mart and Eastern markets:
STAR Extra Virgin Olive Oil 17 oz. PET
bottles will have SGK neck hangers.
PRESS RELEASE
West/Southwest region:
Press release will be sent
at the end of September.
Central Valley:
Pitching story to local media, including
TV, newspapers and morning shows.
digital media IN-STORE
ONLINE BANNERS
Targeting women and olive
oil consumers, banner will
feature our partnership with
SGK and link to the partner-ship
page on our website.
WEBSITE
STAR will have a dedicated
page for consumers to learn
more about SGK, breast
cancer and our sponsorship.
SOCIAL MEDIA
STAR will be feature our
partnership on these
platforms:
news media
STAR is a proud
partner of Susan G.
Komen® (SGK) and
its mission to save
lives and fight
breast cancer. With
one in eight women
in the United States
developing breast
cancer in her lifetime,
it is important that we
all stand together to
fulfill its promise to
cure breast cancer.
In 2014, Borges USA
will donate $25,000
to Susan G. Komen
regardless of sales.
PROUD
PARTNER OF
www. S ta r F i n e F o o d s . c om
27. ®
borges usa
star fine foods
tel: 559.498.2900
800.694.4872
2680 W. Shaw Lane
fresno, ca 93711
Scan for more info
Follow us
Breast Cancer
Awareness Campaign
Connecting your customer to
a cause they believe in.
SHIPPERS
AVAILABLE
49 h x 18 w x 12 d
PRODUCT DESCRIPTION BOTTLE
PALLET
CASE
PACK
UPC
COUNT
CUBE
T x H Speci!cations are subject to change. 070314
In 2014, Borges USA
will donate $25,000
to Susan G. Komen
regardless of sales.
24/500 ml prepack
Display shipper
Extra Virgin
Olive Oil
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BOEDPNQMFNFOUBSZ
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4UBSEJTQMBZTIJQQFS
Promotion Details:
t/P61$DPEFDIBOHF
t4IJQQJOHPGQJOLMBCFMCFHJOTJOVHVTU
GPSBMJNJUFEUJNF
POTIFMWFTVH%FD
t$PJODJEFTXJUI#SFBTU$BODFSXBSFOFTTNPOUIJO0DUPCFS
CASE UPC CASE
WEIGHT
Star Extra Virgin 73210-00011 46 lbs 35 2.1' 7X5
Olive Oil 24/500 ml
30. NEWS RELEASE
For Immediate Release Contact
September 3, 2014 Diana Jackin
(559) 777-8650
djackin@teamcatalyst.com
Borges USA - Star Fine Foods partners with
Susan G. Komen for Breast Cancer Awareness Month
Fresno, CA – Borges USA - Star Fine Foods announced today that they will be donating
$25,000, regardless of sales, to Susan G. Komen® to support its mission to save lives and end
breast cancer forever. The donation will be made in 2014 as part of partnership between Borges
USA – Star Fine Foods and Komen.
During the month of October, the labels of Star Extra Virgin Olive Oil will go from green to pink
to support Breast Cancer Awareness Month. The new pink labels will be seen on all 17oz Star
Olive Oil bottles in retail grocery stores across the western United States.
“Olive oil is one of the pillars of a healthy diet, and a healthy diet and lifestyle may lower the risk
of breast cancer,” said Eduard Badia, CEO/President of Borges USA – Star Fine Foods. “Making
our olive oil labels pink during October seemed like a great way to emphasize breast cancer
awareness while reminding people of the importance of making healthy choices.”
“Breast cancer claims a life – our mothers, daughters, sisters and friends – every 60 seconds
somewhere around the world. Support from dedicated partners like Borges USA – Star Fine
Foods makes it possible for Komen to continue our lifesaving work, and brings us closer to a
world without breast cancer,” said Carrie Glasscock, director, corporate relations at Susan G.
Komen.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer
research than any other nonprofit while providing real-time help to those facing the disease.
Since its founding in 1982, Komen has funded more than $804 million in research and provided
$1.7 billion in funding to screening, education, treatment and psychosocial support programs
serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy
G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that
claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook and
Twitter.
31. About Star Fine Foods
Founded by the Guirlani family in San Francisco in 1898, Star Fine Foods is one of California’s
oldest and most distinguished food brands, best known for producing distinctive olive oils,
specialty vinegars and Mediterranean specialty products from the richest food producing
regions of the world. Star is the top-selling brand of Olive Oil in the Western United States. Star
produces and bottles its own olive oils, for quality and consistency with the taste profile. The
Olive Oils portfolio includes: Star Extra Virgin Olive Oil, Star Original Olive Oil, Star Extra Light
Olive Oil among other great products.
The Fresno, Calif., based company also imports Specialty Vinegars, Spanish green olives, Greek
pepperoncini, capers, anchovies, and onions, as well as a line of domestically produced
products. Star is owned by Borges USA, a division of the Borges Mediterranean Group, a 115-
year-old Spanish food company with holdings in more than 130 countries. For more
information, go to www.starfinefoods.com.
The Press Release has been picked up by 322 websites across 3 different continents whose
combined potential total audience is 74,886,000 visitors a day. Some of the websites include:
38. Support your troops
STAR sUPPORTS:
OPERATION HOMEFRONT
VETERAN’S DAY
PRINT FSI
SPONSORING:
OPERATION HOMEFRONT
PRODUCT DESCRIPTION CASE UPC BOTTLE
CASE
PALLET
CASE
PACK
UPC
WEIGHT
COUNT
CUBE
T x H Star Extra Virgin 73210-00011 46 lbs 35 2.1' 7X5
Olive Oil 24/500 ml
Speci!cations are subject to change. 101414
www.operationhomefront.net
borges usa
star fine foods
tel: 559.498.2900
800.694.4872
2680 W. Shaw Lane
fresno, ca 93711
Scan for more info
Follow us
SHIPPERS
AVAILABLE
18.13 w x 14 d x 10.63 h
STAR is proud to support Operation
Homefront and will donate a minimum of
$50,000 to Operation Homefront between
January 31, 2013 and January 31, 2015.
Operation Homefront assists American
military service members and their families
when they have needs associated with
financial hardships that arise as a result of
their military service.
Generate impulse
purchases of STAR Extra
Virgin Olive Oil and
complementary products
with our Star display
shipper. Each bottle
comes with a neckhanger
on the bottle for 50¢ off
the olive oil and a 50¢
donation to Operation
Homefront.
DATE: November 9, 2014
MARKETS: Western markets,
Charlotte, Kansas, North Carolina
CIRCULATION: 18,066,000
OFFER: Save 50¢ off any STAR olive oil,
and for every coupon redeemed, 50¢
will be donated to Operation Homefront.