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Anna$Duran$Rosell$|$marke0ng$
2014/2015 
print and digital media campaign 
SUNSET MAGAZINE 
‘ San Francisco & Sacramento 
Issues: November and January 
Circulation: 147,379 
‘ Los Angeles 
Issues: October and December 
Circulation: 147,837 
NEWSPAPERS 
‘ San Francisco Chronicle 
Issues: 11/23 · 12/7 · 12/21 
Circulation: 401,425 
Ad featured in the Food Section 
‘ Los Angeles Times 
Issues: 11/22 · 12/6 · 12/20 
Circulation: 690,177 
Ad featured in the Food Section 
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MEDIA SIZE AUG SEPT OCT NOV DEC JAN FEB 
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Star Fine Foods 
2680 W. Shaw Lane 
Fresno, CA 93711 
559.498.2900/800.694.4872 
www.StarFineFoods.com
SFChronicle.com and SFGate.com | Sunday, November 23, 2014 | F11 
JON BONNÉ Jon Bonné is The San Francisco Chronicle wine editor. 
E-mail: jbonne@sfchronicle.com 
Twitter: @jbonne 
Giving thanks 
to Mendocino 
The 2012 Pinot Noirs 
from Anderson Valley 
reveal its full potential 
100% Olive Oil. Nothing Else. 
*In dollars and volume according to AC Nielsen Scantrak 52 week ending 6-14-14 
STAR 
Olive Oil... 
may reduce to your dishes. 
sautéing, roasting, 
grilling 
adds authentic 
Mediterranean flavor 
undergoes strict 
quality testing. 
was founded in 
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in 1898. 
is the #1 brand 
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ounded since18* 
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Know? 
is rich in 
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I’masked with surprising frequencywhich 
wine region in California I’mfondest of. Al-ways, 
I demur out of professional courtesy 
and a dislike of outrunning angrymobs. 
But inmyheart, the answer hasn’t shifted 
much for most of a decade:Anderson Valley. 
Itwas the first spot I ventured towhen I 
came west, looking for signs of hope amid the 
state’s vineyards. Even today, with a boomlet 
of tasting rooms and a handful ofambitious 
newrestaurants like Stone andEmbers along 
Highway 128, this remote slice of western 
Mendocino remains a simulacrumof Califor-nia 
wine in the pre-pretense days. 
I’mconfessing becauseMendocino wine 
has been struggling of late. Although the 
region has enjoyed a minor rally as Pinot 
Noir’s fortunes have risen, its wines remain 
something of an insider’s choice. 
Right nowis a perfect time to reaffirmmy 
crush, though, thanks to the wines from the 
2012 vintage—many, if not all of them, from 
Anderson Valley.These are, quite simply, 
beautiful and timeless wines.They speak to 
the best California has to offer. 
Andwhat better time for this little dis-closure 
than Thanksgiving? Pinot Noir re-mains 
the quintessential (but not only: http:// 
is.gd/twheel) wine for the holiday, with its 
shades of autumnal comfort.Andhere are 
wines that speak of bounty close to home. 
As vintages go, 2012was a lamb, if a rather 
fatted one.Adry winter, but no big heat 
spikes, no ill-timed rains, just steady and 
moderate weather and an oversize crop. 
That sort of year could yield easygoing but 
snoozy wines. But the results inAnderson 
Valley, at least for Pinot Noir, found a charm-ing 
middle ground—ripe but not dull, savory 
but not thin. After three tricky years, 2012 
was a godsend—and not just forAnderson 
Valley. Great specimens could be found 
throughoutMendocino County. 
After tasting several dozen wines, I’dbet 
that its 2012s will beremembered as a return to 
its best qualities: evanescent fruit, clear miner-al 
distinction, those elusive forest-like aromas 
that define the grape at its pinnacle. 
In part, that’s becausemany of these wines 
are increasingly coming from hillside sites. If 
you look atmycurrent top roster, you’ll recog-nize 
well-established names like Cerise and 
Morning Dew, DeerMeadows andDemuth, 
along with newer plantings likeWendling. 
As in the past, the best wines aren’t always 
beingmade in the region itself. In recent years, 
toomany locallymade wines have been clunky 
or chased an overwrought style. 
That remains at least partly true, and some 
ofAnderson Valley’s best defenders, includ-ing 
Littorai and Copain, have cellars else-where. 
But the dance card of homegrown 
talent—labels like Knez, Drew, Baxter and, 
lately, Balo—is stronger than ever. 
Together, they’re upholding California’s 
best traditions. It’s precisely the sort of dedi-cation 
forwhich we should all give thanks. 
A Top 10 for Mendocino Pinot Noir 
2012 Waits-Mast Deer Meadows 
Vineyard Anderson Valley Pinot 
Noir ($55; 14%alcohol): Close stu-dents 
of the valley know Rich Savoy’s 
Deer Meadows, a site high above 
Boonville that has been the source for 
wines like Littorai’s One Acre. Jennifer 
Waits and Brian Mast reclaimed a 
single acre for themselves in 2012, and 
the vineyard’s lineage is evident in the 
glass: Deep and rich with black cherry 
and boysenberry, accented both by 
opulent allspice and damp bark, and a 
profound mineral signature. 
2012 Drew Morning Dew Ranch 
Anderson Valley Pinot Noir ($55; 
13%): While Drew’s Fog-Eater bot-tling 
is also a standout, this effort 
from the vineyard farmed by Pinot 
legend Burt Williams (Williams Se-lyem) 
is quintessential Anderson 
Valley — packed with complex fla-vors, 
not showing an ounce of fat. 
Coppery mineral, orange, cucumber, 
thyme and conifer, damson plum and 
savory spice. Utterly pure flavors. 
2012 Knez Anderson Valley Pinot 
Noir ($32; 13.5%): Winemaker An-thony 
Filiberti has crafted extraordi-nary 
bottlings from both of Peter 
Knez’s vineyards, Cerise and Demuth, 
but this mix of the two sites is flat-out 
gulpable. Subtle, shaded in its 
flavors, with bright raspberry, manda-rin 
peel, toasted cardamom and 
mineral intensity from the ripe vin-tage, 
a signature of the best hillside 
plantings. 
2012 Copain Wendling Anderson 
Valley Pinot Noir ($65, 13.6%): This 
debut from a younger planting across 
the road from Wells Guthrie’s stellar 
Kiser planting is stunning — brooding 
with damp earth and warm forest, 
and a mix of intense dark fruit and 
brilliant pomegranate highlights on 
the palate. It’s taut, almost raw in its 
flavors, begging for some time to 
show its depth. 
2012 Baxter Valenti Vineyard Men-docino 
Ridge Pinot Noir ($48; 
13.2%): One of two standouts from 
this 1,200-foot site near Greenwood 
Ridge, west of Anderson Valley, here 
handled by the two Phil Baxters (Jr. 
and Sr.). An innate tension, with the 
coppery iodine bite that seems to 
mark Valenti, plus chewy cherry skin, 
black currant and an herbal thyme-like 
side. 
2012 Balo Vineyard Suitcase 
828 Estate Anderson Valley 
Pinot Noir ($38; 13.6%): Single-clone 
wines can be a boondoggle. 
They give up the complexity found 
in a diversity of vine material. But 
the Mullins family, with winemaker 
Jason Drew, pulls this one off, 
highlighting a little-known (un-officially 
“imported” via Oregon) 
selection of Pinot Droit vines. It’s 
an unusual creature, with stiff 
tannins and a pronounced san-guine 
quality that ties together 
bright pomegranate, watermelon 
skin, bass tones of toasted clove 
and dark fruit. 
2013 Folk Machine Vecino Vine-yard 
Potter Valley Pinot Noir 
($30; 12%): Is Potter Valley truly a 
sweet spot for Pinot Noir? Kenny 
Likitprakong makes one of the 
strongest cases yet. He tapped this 
biodynamically farmed vineyard for 
his Folk Machine label. Soft-edged, 
juicy, with Douglas fir aromas, San-ta 
Rosa plum, pomegranate and a 
dusty edge. Enjoy it in the moment. 
2013 Donkey  Goat Broken Leg 
Vineyard Anderson Valley Pinot 
Noir ($38; 12.9%): A forthcoming 
release from Tracey and Jared 
Brand of Berkeley. Notably citrus-edged: 
kumquat and citron, with 
distinct spice from the use of 
whole clusters that bolsters its tart 
fruit. Its flavors are tightly wound, 
but there’s enough ripeness to 
please partisans of the more aus-tere, 
Loire-ish style. 
2012 Comptche Ridge Vineyards 
Mendocino County Pinot Noir 
($47; 13.2%): A familiar vineyard to 
Anthill Farms fans, located outside 
the tiny town of Comptche, now in 
a different guise from owners John 
and Mark Weir. Profound bayberry, 
verbena and mint flavors, and an 
intense mineral core. Subtle, with a 
silken quality to the fruit. 
2012 Skewis Wiley Vineyard 
Anderson Valley Pinot Noir ($50; 
14.4%): A new vineyard for Healds-burg’s 
Skewis, one in the valley’s 
deep northern end. A bigger foot-print 
for Anderson Valley, happily 
balanced with brightness: candied 
plum, fenugreek, roasted thyme, 
deep cherry compote, and terrif-ically 
juicy all through. 
Jon Bonné / The Chronicle 
Publica(on+Date:+November+23rd,+2014+
LATIMES.COM WSCE SATURDAY, NOVEMBER 22, 2014 E3 
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA 
FOOD  DINING 
Tips for a delicious 
Thanksgiving table 
Think about colorwhen 
planning the menu. The 
Thanksgiving mealmaybe 
built on an assortment of 
traditional dishes, but that 
doesn’tmeanyour table 
has to be a sea of beige. 
Makeamental pictureof 
the recipes you’re planning, 
and consider where youcan 
add a little color, whether it 
be a bright garnish on a 
casserole or a vibrant fall 
salad to offset the gratins 
and dressings. Even your 
turkey will pop a littlemore 
on the table surrounded by 
an assortment of colorful 
roasted root vegetables on 
the platter. 
The table should be col-orful 
but not the plates. 
Fromburnt orange to 
vibrant green, yellowand 
red, fall is a season satu-rated 
in color. Showcase it 
in the linens and decora-tions, 
but try to keepthe 
plates white, or at least 
plain. Colors and designs 
on a plate will compete with 
the food itself, but a white 
background is a neutral 
canvas for the food, al-lowing 
each dish to shine. 
Keep the centerpieces low. 
Youwant your guests to be 
able to actually see and talk 
with one another across 
the table. Consider tea 
lights instead of tapers, a 
strategic scattering of fall 
leavesandsquash instead 
of tall displays. 
Practice your carving. It’s 
probably been a year since 
you’ve carvedaturkey. If 
you’re nervous, or just 
feeling a bit rusty, grab a 
rotisserie chicken fromthe 
grocery store this weekend 
for practice. 
Parade the bird early.No 
matterhowbeautiful your 
turkey looks when it comes 
out of the oven, it takes only 
a few minutes before the 
taut skin begins to wrinkle 
and your proud bird begins 
to look like a large raisin 
with legs. Proudly parade 
your bird to the guests 
right out of the oven, when 
it’s at its most spectacular. 
Then keep it inthekitchen 
until you’re ready to serve, 
and carve the turkey before 
presenting it again at the 
table. 
Arrange the platter care-fully. 
Along the same lines, 
after you’ve carvedthe 
turkey, arrange it on the 
platter sothatplentyof 
browned skin is showing, 
not just gray and beige 
meat.Andif your turkey is 
abit dry (this has hap-pened 
to all of us), baste 
the slices with broth or 
thinned gravy to moisten 
before serving. 
Avoid harsh lighting. 
Natural lighting and soft 
lights are calmer and not as 
confrontational as harsh 
overhead fixtures. Afterall, 
youwant to put the food, 
and your guests, in the best 
possible light. 
Garnish sensibly. Decorate 
adish with something 
edible that is complemen-tary 
flavor-wise. Skip the 
sprig of rosemary; consider 
adding chopped fresh 
herbs for color, or perhaps 
toasted nuts or seeds for 
texture and flavor. For 
plated soups, consider a 
dollop of sour cream, plain 
yogurt or evenpestoor 
harissa. 
Crimp your crust. If you’ve 
gone to the trouble of bak-ing 
ahomemadepie, show 
it off. Decorate the crust 
border before baking to 
make your pie stand out 
fromthe store-bought 
desserts. 
noelle.carter@latimes.com 
By Noelle Carter 
Are you ready for the big day yet? Perhaps you’re getting a final head count, fine-tuning 
your grocery list, planning the table decorations and/or navigating the intricate politics 
of the seating chart. But have you thought about how your Thanksgiving spread will 
look? You took all that effort roasting the turkey perfectly, so don’t you want it to look its 
best? Here are some tips I’ve found during my years of both entertaining at home and 
styling professionally for photo shoots that will make your holiday table pop. 
LET THAT lovely skin 
show on turkey platters. 
Photographs by Los Angeles Times 
KEEP centerpieces low 
so guests can chat. 
100% Olive Oil. Nothing Else. 
Did You 
Know? 
STAR 
Olive Oil... 
STAR OLIVE OILS, 
adds authentic 
Mediterranean flavor 
to your dishes. 
is rich in 
monounsaturated 
fats promoting HDL 
(good cholesterol) 
while lowering LDL 
(bad cholesterol).ª 
may reduce 
your risk of heart 
disease if 2 tbsp are 
consumed daily.ª 
can be substituted 
!# $%'# ()* 
margarine.ª 
is carb free, 
gluten free, 
trans fat free, 
sodium free and 
cholesterol free.ª 
We’ve Got Cooking Covered. 
sautéing, roasting, 
grilling 
baking, pan frying, 
deep frying 
dressings, marinades, 
bread dipping 
undergoes strict 
quality testing. 
was founded in 
San Francisco 
in 1898. 
is the #1 brand 
in California.* 
*Robert Parker, World FamousWine Critic 
SAVE $1.00 
INSTANTLY 
on the purchase of one bottle of 
Louis Jadot (750 ml only) 
Louis Jadot Purchase Required 
Manufacturer’s Coupon – Not to be doubled 
Offer Expires December 31, 2014 
Offer only valid in CA 
Consumer: Take this coupon to the checkout stand 
and save $1.00 instantly on the purchase of one 
bottle of Louis Jadot Beaujolais, Beaujolais-Villages, 
Mâcon-Villages, Pouilly-Fuissé, Pinot Noir, Chardon-nay 
or Chablis (750 ml only). Limit one coupon per 
person. Must be 21 years of age or older. Coupon 
cannot be assigned, transferred or reproduced. 
Retailer: Retailer will be reimbursed face value 
of this coupon plus $.08 for handling allowance, if 
submitted in compliance with Standard Coupon Re-demption 
Policies. Manufacturer reserves the right 
to request information to substantiate appropriate 
product purchases within 90 days of coupon expira-tion 
date. Void where taxed, restricted, prohibited, or 
presented by other than the retailers of our products. 
Reproduction of this coupon is prohibited, and im-proper 
use constitutes fraud. Cash value 1/100th 
of a cent. Coupon must be received for redemption 
by 3/31/15. 
Mail To: Kobrand Coupon Redemption Dept. 10045 
P.O. Box 5014 • Stacy, MN 55078-5014 
©2014 Kobrand Corporation. Maison Louis Jadot imported by Kobrand Corporation, Purchase, NY 
* “Parker’s Wine Bargains.!e World’s Best Wine Values Under $25.00” published 2009 
Client Name: 
Advertiser: 
Section/Page/Zone: SATURDAY/E003/WSCE 
Description: 
Publica(on+Date:+November+22nd,+2014+ 
Ad Number: 
Insertion Number: 
Size: 
Color Type: 
Publication Date: 11/22/2014 
This electronic tearsheet confirms the ad appeared in the Los Angeles Times on the date and page indicated. You may not create derivative works, or in any way exploit or repurpose any content.
Digital Media: Online Banner Ad
Digital Media: Online Banner Ad
Digital Media: Online Banner Ad
Digital Media: Online Banner Ad
Make The 
Recipe Contest 
#Switch2STAR 
www. S ta r F i n e F o o d s . c om 
borges usa 
star fine foods 
tel: 559.498.2900 
800.694.4872 
2680 W. Shaw Lane 
fresno, ca 93711 
Scan for more info 
To encourage consumers to buy 
and try STAR Butter Flavored Olive 
Oil, STAR is hosting a Make the 
Switch Recipe Contest where 
consumer can win a KitchenAid 
Stand mixer or up to $5,000 
TIMING: 
October 6th - November 20th 
CONTEST PRIZES: 
RECIPE DEVELOPMENT: 
Grand Prize: $5,000 
First Prize: $1,000 
Second Prize: $750 
VOTING ENTRIES: 
Five KitchenAid 4.5qt Stand Mixers 
ADVERTISING VEHICLES: 
‡Neckhangers 
‡Dedicated Recipe Contest website/Facebook app 
‡Food blogger website banner ads 
‡STAR e-newsletter 
‡Social media
Digital'Media:'Online'banner'ads'
Digital'Media:'Online'banner'ads'
Breast Cancer Awareness 
Campaign 2014 
® 
HOPE 
FIGHT 
CURE 
SAVE 
LIVES 
Borges USA 
Star Fine Foods 
tel: 559.498.2900 
800.694.4872 
2680 W. Shaw Lane 
Fresno, Ca 93711 
Scan for more info 
Connecting your customer to 
a cause they believe in. 
LABEL ARTWORK/24 CT SHIPPERS 
Retailers: 
STAR Extra Virgin Olive Oil 17 oz. glass 
bottle labels will go from green to pink 
during the month of October across 
the western United States. 
NECK HANGERS 
Wal-Mart and Eastern markets: 
STAR Extra Virgin Olive Oil 17 oz. PET 
bottles will have SGK neck hangers. 
PRESS RELEASE 
West/Southwest region: 
Press release will be sent 
at the end of September. 
Central Valley: 
Pitching story to local media, including 
TV, newspapers and morning shows. 
digital media IN-STORE 
ONLINE BANNERS 
Targeting women and olive 
oil consumers, banner will 
feature our partnership with 
SGK and link to the partner-ship 
page on our website. 
WEBSITE 
STAR will have a dedicated 
page for consumers to learn 
more about SGK, breast 
cancer and our sponsorship. 
SOCIAL MEDIA 
STAR will be feature our 
partnership on these 
platforms: 
news media 
STAR is a proud 
partner of Susan G. 
Komen® (SGK) and 
its mission to save 
lives and fight 
breast cancer. With 
one in eight women 
in the United States 
developing breast 
cancer in her lifetime, 
it is important that we 
all stand together to 
fulfill its promise to 
cure breast cancer. 
In 2014, Borges USA 
will donate $25,000 
to Susan G. Komen 
regardless of sales. 
PROUD 
PARTNER OF 
www. S ta r F i n e F o o d s . c om
® 
borges usa 
star fine foods 
tel: 559.498.2900 
800.694.4872 
2680 W. Shaw Lane 
fresno, ca 93711 
Scan for more info 
Follow us 
Breast Cancer 
Awareness Campaign 
Connecting your customer to 
a cause they believe in. 
SHIPPERS 
AVAILABLE 
49 h x 18 w x 12 d 
PRODUCT DESCRIPTION BOTTLE 
PALLET 
CASE 
PACK 
UPC 
COUNT 
CUBE 
T x H Speci!cations are subject to change. 070314 
In 2014, Borges USA 
will donate $25,000 
to Susan G. Komen 
regardless of sales. 
24/500 ml prepack 
Display shipper 
Extra Virgin 
Olive Oil 
(FOFSBUFJNQVMTF 
QVSDIBTFTPG453 
YUSB7JSHJO0MJWF0JM 
BOEDPNQMFNFOUBSZ 
QSPEVDUTXJUIPVS 
4UBSEJTQMBZTIJQQFS 
Promotion Details: 
t/P61$DPEFDIBOHF 
t4IJQQJOHPGQJOLMBCFMCFHJOTJOVHVTU
 
GPSBMJNJUFEUJNF
POTIFMWFTVH%FD 
t$PJODJEFTXJUI#SFBTU$BODFSXBSFOFTTNPOUIJO0DUPCFS 
CASE UPC CASE 
WEIGHT 
Star Extra Virgin 73210-00011 46 lbs 35 2.1' 7X5 
Olive Oil 24/500 ml
STAR%eBLAST%Email%
!e new pink la
NEWS RELEASE 
For Immediate Release Contact 
September 3, 2014 Diana Jackin 
(559) 777-8650 
djackin@teamcatalyst.com 
Borges USA - Star Fine Foods partners with 
Susan G. Komen for Breast Cancer Awareness Month 
Fresno, CA – Borges USA - Star Fine Foods announced today that they will be donating 
$25,000, regardless of sales, to Susan G. Komen® to support its mission to save lives and end 
breast cancer forever. The donation will be made in 2014 as part of partnership between Borges 
USA – Star Fine Foods and Komen. 
During the month of October, the labels of Star Extra Virgin Olive Oil will go from green to pink 
to support Breast Cancer Awareness Month. The new pink labels will be seen on all 17oz Star 
Olive Oil bottles in retail grocery stores across the western United States. 
“Olive oil is one of the pillars of a healthy diet, and a healthy diet and lifestyle may lower the risk 
of breast cancer,” said Eduard Badia, CEO/President of Borges USA – Star Fine Foods. “Making 
our olive oil labels pink during October seemed like a great way to emphasize breast cancer 
awareness while reminding people of the importance of making healthy choices.” 
“Breast cancer claims a life – our mothers, daughters, sisters and friends – every 60 seconds 
somewhere around the world. Support from dedicated partners like Borges USA – Star Fine 
Foods makes it possible for Komen to continue our lifesaving work, and brings us closer to a 
world without breast cancer,” said Carrie Glasscock, director, corporate relations at Susan G. 
Komen. 
About Susan G. Komen® 
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer 
research than any other nonprofit while providing real-time help to those facing the disease. 
Since its founding in 1982, Komen has funded more than $804 million in research and provided 
$1.7 billion in funding to screening, education, treatment and psychosocial support programs 
serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy 
G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that 
claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook and 
Twitter.
About Star Fine Foods 
Founded by the Guirlani family in San Francisco in 1898, Star Fine Foods is one of California’s 
oldest and most distinguished food brands, best known for producing distinctive olive oils, 
specialty vinegars and Mediterranean specialty products from the richest food producing 
regions of the world. Star is the top-selling brand of Olive Oil in the Western United States. Star 
produces and bottles its own olive oils, for quality and consistency with the taste profile. The 
Olive Oils portfolio includes: Star Extra Virgin Olive Oil, Star Original Olive Oil, Star Extra Light 
Olive Oil among other great products. 
The Fresno, Calif., based company also imports Specialty Vinegars, Spanish green olives, Greek 
pepperoncini, capers, anchovies, and onions, as well as a line of domestically produced 
products. Star is owned by Borges USA, a division of the Borges Mediterranean Group, a 115- 
year-old Spanish food company with holdings in more than 130 countries. For more 
information, go to www.starfinefoods.com. 
The Press Release has been picked up by 322 websites across 3 different continents whose 
combined potential total audience is 74,886,000 visitors a day. Some of the websites include:
Digital Media: Online Banner Ad
Digital Media: Online Banner Ad
Star Fine Foods  Bulldogs team up to End Hunger
Support your troops 
STAR sUPPORTS: 
OPERATION HOMEFRONT 
VETERAN’S DAY 
PRINT FSI 
SPONSORING: 
OPERATION HOMEFRONT 
PRODUCT DESCRIPTION CASE UPC BOTTLE 
CASE 
PALLET 
CASE 
PACK 
UPC 
WEIGHT 
COUNT 
CUBE 
T x H Star Extra Virgin 73210-00011 46 lbs 35 2.1' 7X5 
Olive Oil 24/500 ml 
Speci!cations are subject to change. 101414 
www.operationhomefront.net 
borges usa 
star fine foods 
tel: 559.498.2900 
800.694.4872 
2680 W. Shaw Lane 
fresno, ca 93711 
Scan for more info 
Follow us 
SHIPPERS 
AVAILABLE 
18.13 w x 14 d x 10.63 h 
STAR is proud to support Operation 
Homefront and will donate a minimum of 
$50,000 to Operation Homefront between 
January 31, 2013 and January 31, 2015. 
Operation Homefront assists American 
military service members and their families 
when they have needs associated with 
financial hardships that arise as a result of 
their military service. 
Generate impulse 
purchases of STAR Extra 
Virgin Olive Oil and 
complementary products 
with our Star display 
shipper. Each bottle 
comes with a neckhanger 
on the bottle for 50¢ off 
the olive oil and a 50¢ 
donation to Operation 
Homefront. 
DATE: November 9, 2014 
MARKETS: Western markets, 
Charlotte, Kansas, North Carolina 
CIRCULATION: 18,066,000 
OFFER: Save 50¢ off any STAR olive oil, 
and for every coupon redeemed, 50¢ 
will be donated to Operation Homefront.
Veteran’s Day print and digital FSI sponsoring Operation Homefront
in$ 
PMA$show$was$held$in$Anaheim$Conven2on$Center,$California$with!more$than$22,400$ 
a:endees,$including$1,159$retailers$and$1,090$exhibitors$from$over$60$countries.$$
Social'Media'Ini-a-ves'
Blogger'posts'
Contests/(Giveaways(
Star%Email%Blasts%% 
%%
Star%Newsle+ers% 
%%
Star%Newsle+ers% 
%%
!! 
Anna!Duran!Rosell!! 
(C)!408.759.4029!|!Email:!annaduran3@gmail.com! 
!!

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Marketing Campaigns

  • 2.
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  • 4. 2014/2015 print and digital media campaign SUNSET MAGAZINE ‘ San Francisco & Sacramento Issues: November and January Circulation: 147,379 ‘ Los Angeles Issues: October and December Circulation: 147,837 NEWSPAPERS ‘ San Francisco Chronicle Issues: 11/23 · 12/7 · 12/21 Circulation: 401,425 Ad featured in the Food Section ‘ Los Angeles Times Issues: 11/22 · 12/6 · 12/20 Circulation: 690,177 Ad featured in the Food Section 4UBSTNPOUI .FEJB$BNQBJHO t6OEFSTDPSFT 4UBSTEFEJDBUJPO UPRVBMJUZ t$PNNVOJDBUFT IFBMUICFOFGJUT PGPMJWFPJMBOE VTBHFPGUIF UZQFT t3FJOGPSDFT4UBST IFSJUBHF GPVOEFE JOJO 4BO'SBODJTDP MEDIA SIZE AUG SEPT OCT NOV DEC JAN FEB ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ Sunset No. Cal edition Sunset SoCal edition San Francisco Chronicle Los Angeles Times Banners Search Engine Marketing DIGITAL PRINT 1/2 page 1/2 page 1/4 page 1/4 page calendar digital media print media BANNER ADS ‘?NRDGG=@N@@I=TJGDQ@JDGPN@MNRC@IOC@T search online for recipes, usages, health =@I@uONyAJJ?I?JJFDIByAHDGTKM@IODIBy healthy lifestyle, home and garden that reach our target audience SEARCH ENGINE MARKETING Google, Bing, Yahoo! ‘OMRDGG=@DIOC@OJK¥R@=M@NPGONRC@I NK@DuF@TRJM?NM@@IO@M@?DIOJOC@N@¥NDO@N Star Fine Foods 2680 W. Shaw Lane Fresno, CA 93711 559.498.2900/800.694.4872 www.StarFineFoods.com
  • 5.
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  • 8. SFChronicle.com and SFGate.com | Sunday, November 23, 2014 | F11 JON BONNÉ Jon Bonné is The San Francisco Chronicle wine editor. E-mail: jbonne@sfchronicle.com Twitter: @jbonne Giving thanks to Mendocino The 2012 Pinot Noirs from Anderson Valley reveal its full potential 100% Olive Oil. Nothing Else. *In dollars and volume according to AC Nielsen Scantrak 52 week ending 6-14-14 STAR Olive Oil... may reduce to your dishes. sautéing, roasting, grilling adds authentic Mediterranean flavor undergoes strict quality testing. was founded in San Francisco in 1898. is the #1 brand in California.* STATATARBRARAND #1 f98 ounded since18* insanfranciscobaking, pan frying, deep frying Did You Know? is rich in monounsaturated fats promoting HDL (good cholesterol) while lowering LDL (bad cholesterol).ª your risk of heart disease if 2 tbsp are consumed daily.ª can be substituted !# $%'# ()* margarine.ª is carb free, gluten free, trans fat free, sodium free and cholesterol free.ª dressings, marinades, bread dipping STAR OLIVE OILS, We’ve Got Cooking Covered. ™ ™ VISIT A DWR STUDIO TODAY: BERKELEY 1770 Fourth St. | 510.524.1994 PALO ALTO 447 University Ave. | 650.328.2700 SAN FRANCISCO 200 Kansas St. | 415.638.4700 THE BEST IN MODERN DESIGN WWW.DWR.COM | 1.800.944.2233 | DWR STUDIOS *Free Standard Shipping is valid on orders shipped within the contiguous U.S. and Canada. Call to request our free catalog. © 2014 Design Within Reach, Inc. I’masked with surprising frequencywhich wine region in California I’mfondest of. Al-ways, I demur out of professional courtesy and a dislike of outrunning angrymobs. But inmyheart, the answer hasn’t shifted much for most of a decade:Anderson Valley. Itwas the first spot I ventured towhen I came west, looking for signs of hope amid the state’s vineyards. Even today, with a boomlet of tasting rooms and a handful ofambitious newrestaurants like Stone andEmbers along Highway 128, this remote slice of western Mendocino remains a simulacrumof Califor-nia wine in the pre-pretense days. I’mconfessing becauseMendocino wine has been struggling of late. Although the region has enjoyed a minor rally as Pinot Noir’s fortunes have risen, its wines remain something of an insider’s choice. Right nowis a perfect time to reaffirmmy crush, though, thanks to the wines from the 2012 vintage—many, if not all of them, from Anderson Valley.These are, quite simply, beautiful and timeless wines.They speak to the best California has to offer. Andwhat better time for this little dis-closure than Thanksgiving? Pinot Noir re-mains the quintessential (but not only: http:// is.gd/twheel) wine for the holiday, with its shades of autumnal comfort.Andhere are wines that speak of bounty close to home. As vintages go, 2012was a lamb, if a rather fatted one.Adry winter, but no big heat spikes, no ill-timed rains, just steady and moderate weather and an oversize crop. That sort of year could yield easygoing but snoozy wines. But the results inAnderson Valley, at least for Pinot Noir, found a charm-ing middle ground—ripe but not dull, savory but not thin. After three tricky years, 2012 was a godsend—and not just forAnderson Valley. Great specimens could be found throughoutMendocino County. After tasting several dozen wines, I’dbet that its 2012s will beremembered as a return to its best qualities: evanescent fruit, clear miner-al distinction, those elusive forest-like aromas that define the grape at its pinnacle. In part, that’s becausemany of these wines are increasingly coming from hillside sites. If you look atmycurrent top roster, you’ll recog-nize well-established names like Cerise and Morning Dew, DeerMeadows andDemuth, along with newer plantings likeWendling. As in the past, the best wines aren’t always beingmade in the region itself. In recent years, toomany locallymade wines have been clunky or chased an overwrought style. That remains at least partly true, and some ofAnderson Valley’s best defenders, includ-ing Littorai and Copain, have cellars else-where. But the dance card of homegrown talent—labels like Knez, Drew, Baxter and, lately, Balo—is stronger than ever. Together, they’re upholding California’s best traditions. It’s precisely the sort of dedi-cation forwhich we should all give thanks. A Top 10 for Mendocino Pinot Noir 2012 Waits-Mast Deer Meadows Vineyard Anderson Valley Pinot Noir ($55; 14%alcohol): Close stu-dents of the valley know Rich Savoy’s Deer Meadows, a site high above Boonville that has been the source for wines like Littorai’s One Acre. Jennifer Waits and Brian Mast reclaimed a single acre for themselves in 2012, and the vineyard’s lineage is evident in the glass: Deep and rich with black cherry and boysenberry, accented both by opulent allspice and damp bark, and a profound mineral signature. 2012 Drew Morning Dew Ranch Anderson Valley Pinot Noir ($55; 13%): While Drew’s Fog-Eater bot-tling is also a standout, this effort from the vineyard farmed by Pinot legend Burt Williams (Williams Se-lyem) is quintessential Anderson Valley — packed with complex fla-vors, not showing an ounce of fat. Coppery mineral, orange, cucumber, thyme and conifer, damson plum and savory spice. Utterly pure flavors. 2012 Knez Anderson Valley Pinot Noir ($32; 13.5%): Winemaker An-thony Filiberti has crafted extraordi-nary bottlings from both of Peter Knez’s vineyards, Cerise and Demuth, but this mix of the two sites is flat-out gulpable. Subtle, shaded in its flavors, with bright raspberry, manda-rin peel, toasted cardamom and mineral intensity from the ripe vin-tage, a signature of the best hillside plantings. 2012 Copain Wendling Anderson Valley Pinot Noir ($65, 13.6%): This debut from a younger planting across the road from Wells Guthrie’s stellar Kiser planting is stunning — brooding with damp earth and warm forest, and a mix of intense dark fruit and brilliant pomegranate highlights on the palate. It’s taut, almost raw in its flavors, begging for some time to show its depth. 2012 Baxter Valenti Vineyard Men-docino Ridge Pinot Noir ($48; 13.2%): One of two standouts from this 1,200-foot site near Greenwood Ridge, west of Anderson Valley, here handled by the two Phil Baxters (Jr. and Sr.). An innate tension, with the coppery iodine bite that seems to mark Valenti, plus chewy cherry skin, black currant and an herbal thyme-like side. 2012 Balo Vineyard Suitcase 828 Estate Anderson Valley Pinot Noir ($38; 13.6%): Single-clone wines can be a boondoggle. They give up the complexity found in a diversity of vine material. But the Mullins family, with winemaker Jason Drew, pulls this one off, highlighting a little-known (un-officially “imported” via Oregon) selection of Pinot Droit vines. It’s an unusual creature, with stiff tannins and a pronounced san-guine quality that ties together bright pomegranate, watermelon skin, bass tones of toasted clove and dark fruit. 2013 Folk Machine Vecino Vine-yard Potter Valley Pinot Noir ($30; 12%): Is Potter Valley truly a sweet spot for Pinot Noir? Kenny Likitprakong makes one of the strongest cases yet. He tapped this biodynamically farmed vineyard for his Folk Machine label. Soft-edged, juicy, with Douglas fir aromas, San-ta Rosa plum, pomegranate and a dusty edge. Enjoy it in the moment. 2013 Donkey Goat Broken Leg Vineyard Anderson Valley Pinot Noir ($38; 12.9%): A forthcoming release from Tracey and Jared Brand of Berkeley. Notably citrus-edged: kumquat and citron, with distinct spice from the use of whole clusters that bolsters its tart fruit. Its flavors are tightly wound, but there’s enough ripeness to please partisans of the more aus-tere, Loire-ish style. 2012 Comptche Ridge Vineyards Mendocino County Pinot Noir ($47; 13.2%): A familiar vineyard to Anthill Farms fans, located outside the tiny town of Comptche, now in a different guise from owners John and Mark Weir. Profound bayberry, verbena and mint flavors, and an intense mineral core. Subtle, with a silken quality to the fruit. 2012 Skewis Wiley Vineyard Anderson Valley Pinot Noir ($50; 14.4%): A new vineyard for Healds-burg’s Skewis, one in the valley’s deep northern end. A bigger foot-print for Anderson Valley, happily balanced with brightness: candied plum, fenugreek, roasted thyme, deep cherry compote, and terrif-ically juicy all through. Jon Bonné / The Chronicle Publica(on+Date:+November+23rd,+2014+
  • 9. LATIMES.COM WSCE SATURDAY, NOVEMBER 22, 2014 E3 AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA FOOD DINING Tips for a delicious Thanksgiving table Think about colorwhen planning the menu. The Thanksgiving mealmaybe built on an assortment of traditional dishes, but that doesn’tmeanyour table has to be a sea of beige. Makeamental pictureof the recipes you’re planning, and consider where youcan add a little color, whether it be a bright garnish on a casserole or a vibrant fall salad to offset the gratins and dressings. Even your turkey will pop a littlemore on the table surrounded by an assortment of colorful roasted root vegetables on the platter. The table should be col-orful but not the plates. Fromburnt orange to vibrant green, yellowand red, fall is a season satu-rated in color. Showcase it in the linens and decora-tions, but try to keepthe plates white, or at least plain. Colors and designs on a plate will compete with the food itself, but a white background is a neutral canvas for the food, al-lowing each dish to shine. Keep the centerpieces low. Youwant your guests to be able to actually see and talk with one another across the table. Consider tea lights instead of tapers, a strategic scattering of fall leavesandsquash instead of tall displays. Practice your carving. It’s probably been a year since you’ve carvedaturkey. If you’re nervous, or just feeling a bit rusty, grab a rotisserie chicken fromthe grocery store this weekend for practice. Parade the bird early.No matterhowbeautiful your turkey looks when it comes out of the oven, it takes only a few minutes before the taut skin begins to wrinkle and your proud bird begins to look like a large raisin with legs. Proudly parade your bird to the guests right out of the oven, when it’s at its most spectacular. Then keep it inthekitchen until you’re ready to serve, and carve the turkey before presenting it again at the table. Arrange the platter care-fully. Along the same lines, after you’ve carvedthe turkey, arrange it on the platter sothatplentyof browned skin is showing, not just gray and beige meat.Andif your turkey is abit dry (this has hap-pened to all of us), baste the slices with broth or thinned gravy to moisten before serving. Avoid harsh lighting. Natural lighting and soft lights are calmer and not as confrontational as harsh overhead fixtures. Afterall, youwant to put the food, and your guests, in the best possible light. Garnish sensibly. Decorate adish with something edible that is complemen-tary flavor-wise. Skip the sprig of rosemary; consider adding chopped fresh herbs for color, or perhaps toasted nuts or seeds for texture and flavor. For plated soups, consider a dollop of sour cream, plain yogurt or evenpestoor harissa. Crimp your crust. If you’ve gone to the trouble of bak-ing ahomemadepie, show it off. Decorate the crust border before baking to make your pie stand out fromthe store-bought desserts. noelle.carter@latimes.com By Noelle Carter Are you ready for the big day yet? Perhaps you’re getting a final head count, fine-tuning your grocery list, planning the table decorations and/or navigating the intricate politics of the seating chart. But have you thought about how your Thanksgiving spread will look? You took all that effort roasting the turkey perfectly, so don’t you want it to look its best? Here are some tips I’ve found during my years of both entertaining at home and styling professionally for photo shoots that will make your holiday table pop. LET THAT lovely skin show on turkey platters. Photographs by Los Angeles Times KEEP centerpieces low so guests can chat. 100% Olive Oil. Nothing Else. Did You Know? STAR Olive Oil... STAR OLIVE OILS, adds authentic Mediterranean flavor to your dishes. is rich in monounsaturated fats promoting HDL (good cholesterol) while lowering LDL (bad cholesterol).ª may reduce your risk of heart disease if 2 tbsp are consumed daily.ª can be substituted !# $%'# ()* margarine.ª is carb free, gluten free, trans fat free, sodium free and cholesterol free.ª We’ve Got Cooking Covered. sautéing, roasting, grilling baking, pan frying, deep frying dressings, marinades, bread dipping undergoes strict quality testing. was founded in San Francisco in 1898. is the #1 brand in California.* *Robert Parker, World FamousWine Critic SAVE $1.00 INSTANTLY on the purchase of one bottle of Louis Jadot (750 ml only) Louis Jadot Purchase Required Manufacturer’s Coupon – Not to be doubled Offer Expires December 31, 2014 Offer only valid in CA Consumer: Take this coupon to the checkout stand and save $1.00 instantly on the purchase of one bottle of Louis Jadot Beaujolais, Beaujolais-Villages, Mâcon-Villages, Pouilly-Fuissé, Pinot Noir, Chardon-nay or Chablis (750 ml only). Limit one coupon per person. Must be 21 years of age or older. Coupon cannot be assigned, transferred or reproduced. Retailer: Retailer will be reimbursed face value of this coupon plus $.08 for handling allowance, if submitted in compliance with Standard Coupon Re-demption Policies. Manufacturer reserves the right to request information to substantiate appropriate product purchases within 90 days of coupon expira-tion date. Void where taxed, restricted, prohibited, or presented by other than the retailers of our products. Reproduction of this coupon is prohibited, and im-proper use constitutes fraud. Cash value 1/100th of a cent. Coupon must be received for redemption by 3/31/15. Mail To: Kobrand Coupon Redemption Dept. 10045 P.O. Box 5014 • Stacy, MN 55078-5014 ©2014 Kobrand Corporation. Maison Louis Jadot imported by Kobrand Corporation, Purchase, NY * “Parker’s Wine Bargains.!e World’s Best Wine Values Under $25.00” published 2009 Client Name: Advertiser: Section/Page/Zone: SATURDAY/E003/WSCE Description: Publica(on+Date:+November+22nd,+2014+ Ad Number: Insertion Number: Size: Color Type: Publication Date: 11/22/2014 This electronic tearsheet confirms the ad appeared in the Los Angeles Times on the date and page indicated. You may not create derivative works, or in any way exploit or repurpose any content.
  • 14. Make The Recipe Contest #Switch2STAR www. S ta r F i n e F o o d s . c om borges usa star fine foods tel: 559.498.2900 800.694.4872 2680 W. Shaw Lane fresno, ca 93711 Scan for more info To encourage consumers to buy and try STAR Butter Flavored Olive Oil, STAR is hosting a Make the Switch Recipe Contest where consumer can win a KitchenAid Stand mixer or up to $5,000 TIMING: October 6th - November 20th CONTEST PRIZES: RECIPE DEVELOPMENT: Grand Prize: $5,000 First Prize: $1,000 Second Prize: $750 VOTING ENTRIES: Five KitchenAid 4.5qt Stand Mixers ADVERTISING VEHICLES: ‡Neckhangers ‡Dedicated Recipe Contest website/Facebook app ‡Food blogger website banner ads ‡STAR e-newsletter ‡Social media
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  • 26. Breast Cancer Awareness Campaign 2014 ® HOPE FIGHT CURE SAVE LIVES Borges USA Star Fine Foods tel: 559.498.2900 800.694.4872 2680 W. Shaw Lane Fresno, Ca 93711 Scan for more info Connecting your customer to a cause they believe in. LABEL ARTWORK/24 CT SHIPPERS Retailers: STAR Extra Virgin Olive Oil 17 oz. glass bottle labels will go from green to pink during the month of October across the western United States. NECK HANGERS Wal-Mart and Eastern markets: STAR Extra Virgin Olive Oil 17 oz. PET bottles will have SGK neck hangers. PRESS RELEASE West/Southwest region: Press release will be sent at the end of September. Central Valley: Pitching story to local media, including TV, newspapers and morning shows. digital media IN-STORE ONLINE BANNERS Targeting women and olive oil consumers, banner will feature our partnership with SGK and link to the partner-ship page on our website. WEBSITE STAR will have a dedicated page for consumers to learn more about SGK, breast cancer and our sponsorship. SOCIAL MEDIA STAR will be feature our partnership on these platforms: news media STAR is a proud partner of Susan G. Komen® (SGK) and its mission to save lives and fight breast cancer. With one in eight women in the United States developing breast cancer in her lifetime, it is important that we all stand together to fulfill its promise to cure breast cancer. In 2014, Borges USA will donate $25,000 to Susan G. Komen regardless of sales. PROUD PARTNER OF www. S ta r F i n e F o o d s . c om
  • 27. ® borges usa star fine foods tel: 559.498.2900 800.694.4872 2680 W. Shaw Lane fresno, ca 93711 Scan for more info Follow us Breast Cancer Awareness Campaign Connecting your customer to a cause they believe in. SHIPPERS AVAILABLE 49 h x 18 w x 12 d PRODUCT DESCRIPTION BOTTLE PALLET CASE PACK UPC COUNT CUBE T x H Speci!cations are subject to change. 070314 In 2014, Borges USA will donate $25,000 to Susan G. Komen regardless of sales. 24/500 ml prepack Display shipper Extra Virgin Olive Oil (FOFSBUFJNQVMTF QVSDIBTFTPG453 YUSB7JSHJO0MJWF0JM BOEDPNQMFNFOUBSZ QSPEVDUTXJUIPVS 4UBSEJTQMBZTIJQQFS Promotion Details: t/P61$DPEFDIBOHF t4IJQQJOHPGQJOLMBCFMCFHJOTJOVHVTU GPSBMJNJUFEUJNF POTIFMWFTVH%FD t$PJODJEFTXJUI#SFBTU$BODFSXBSFOFTTNPOUIJO0DUPCFS CASE UPC CASE WEIGHT Star Extra Virgin 73210-00011 46 lbs 35 2.1' 7X5 Olive Oil 24/500 ml
  • 30. NEWS RELEASE For Immediate Release Contact September 3, 2014 Diana Jackin (559) 777-8650 djackin@teamcatalyst.com Borges USA - Star Fine Foods partners with Susan G. Komen for Breast Cancer Awareness Month Fresno, CA – Borges USA - Star Fine Foods announced today that they will be donating $25,000, regardless of sales, to Susan G. Komen® to support its mission to save lives and end breast cancer forever. The donation will be made in 2014 as part of partnership between Borges USA – Star Fine Foods and Komen. During the month of October, the labels of Star Extra Virgin Olive Oil will go from green to pink to support Breast Cancer Awareness Month. The new pink labels will be seen on all 17oz Star Olive Oil bottles in retail grocery stores across the western United States. “Olive oil is one of the pillars of a healthy diet, and a healthy diet and lifestyle may lower the risk of breast cancer,” said Eduard Badia, CEO/President of Borges USA – Star Fine Foods. “Making our olive oil labels pink during October seemed like a great way to emphasize breast cancer awareness while reminding people of the importance of making healthy choices.” “Breast cancer claims a life – our mothers, daughters, sisters and friends – every 60 seconds somewhere around the world. Support from dedicated partners like Borges USA – Star Fine Foods makes it possible for Komen to continue our lifesaving work, and brings us closer to a world without breast cancer,” said Carrie Glasscock, director, corporate relations at Susan G. Komen. About Susan G. Komen® Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $804 million in research and provided $1.7 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook and Twitter.
  • 31. About Star Fine Foods Founded by the Guirlani family in San Francisco in 1898, Star Fine Foods is one of California’s oldest and most distinguished food brands, best known for producing distinctive olive oils, specialty vinegars and Mediterranean specialty products from the richest food producing regions of the world. Star is the top-selling brand of Olive Oil in the Western United States. Star produces and bottles its own olive oils, for quality and consistency with the taste profile. The Olive Oils portfolio includes: Star Extra Virgin Olive Oil, Star Original Olive Oil, Star Extra Light Olive Oil among other great products. The Fresno, Calif., based company also imports Specialty Vinegars, Spanish green olives, Greek pepperoncini, capers, anchovies, and onions, as well as a line of domestically produced products. Star is owned by Borges USA, a division of the Borges Mediterranean Group, a 115- year-old Spanish food company with holdings in more than 130 countries. For more information, go to www.starfinefoods.com. The Press Release has been picked up by 322 websites across 3 different continents whose combined potential total audience is 74,886,000 visitors a day. Some of the websites include:
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  • 36. Star Fine Foods Bulldogs team up to End Hunger
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  • 38. Support your troops STAR sUPPORTS: OPERATION HOMEFRONT VETERAN’S DAY PRINT FSI SPONSORING: OPERATION HOMEFRONT PRODUCT DESCRIPTION CASE UPC BOTTLE CASE PALLET CASE PACK UPC WEIGHT COUNT CUBE T x H Star Extra Virgin 73210-00011 46 lbs 35 2.1' 7X5 Olive Oil 24/500 ml Speci!cations are subject to change. 101414 www.operationhomefront.net borges usa star fine foods tel: 559.498.2900 800.694.4872 2680 W. Shaw Lane fresno, ca 93711 Scan for more info Follow us SHIPPERS AVAILABLE 18.13 w x 14 d x 10.63 h STAR is proud to support Operation Homefront and will donate a minimum of $50,000 to Operation Homefront between January 31, 2013 and January 31, 2015. Operation Homefront assists American military service members and their families when they have needs associated with financial hardships that arise as a result of their military service. Generate impulse purchases of STAR Extra Virgin Olive Oil and complementary products with our Star display shipper. Each bottle comes with a neckhanger on the bottle for 50¢ off the olive oil and a 50¢ donation to Operation Homefront. DATE: November 9, 2014 MARKETS: Western markets, Charlotte, Kansas, North Carolina CIRCULATION: 18,066,000 OFFER: Save 50¢ off any STAR olive oil, and for every coupon redeemed, 50¢ will be donated to Operation Homefront.
  • 39. Veteran’s Day print and digital FSI sponsoring Operation Homefront
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