The document provides content ideas for Kenwood Vineyards' social media accounts. It includes ideas such as partnering with Instagram influencers to create art representing the aromas of wines, bringing the vineyard's logo to life using local elements, creating video clips and photos from films about the winemaking process, featuring winemakers in videos and photos, documenting the journey of grapes from vine to wine in a video series, inspiring wine consumption on holidays, sharing audio of natural sounds from the vineyard, and highlighting the winemaker's favorite local spots.

1. KENWOOD: CONTENT EXAMPLES
00/00/2015

2. 2
Our winemakers perform the crucial task of tasting
the wine as it ages, a step vital to the winemaking
process. Not only does this ensure quality, it
reminds us of past harvests, and all of the details
that went into each barrel of wine.
Kenwood Vineyards
Kenwood Vineyards #Winter is the season to slow
things down and contemplate life’s subtle joys. Our
#Sonoma County Cabernet Sauvignon is perfect
for chilly nights. Its aromas of cherry, plum, and
blackcurrant blend with notes of licorice and
#nutmeg for a perfect winter #wine.
While winemaking is hard work, patience is just as
important. Our barrel room red wines can attest,
spending time in oak barrels that impart an
unmistakable oak flavor.
Kenwood Vineyards
Kenwood Vineyards The elements are essential to
the winemaking process. See how 1,500 hours of
Sonoma sunlight gets crafted into a single sip by
clicking the link in our bio to watch our next film:
Crafting the Sun.
99 likes

3. PHOTO ASSETS / VIDEO STILLS
3

4. FLAVORED NOTES Kenwood Vineyards
4
loremWe’ll bring to life our wines through visual interpretations of their fragrant aromas
For launch, we’ll partner with 10 Instagram influencers by sending them a box
containing a specific varietal’s “aromas” and inviting them to literally make art from
these ingredients.

5. LIVING LOGO Kenwood Vineyards
5
Derived from ancient uplifted seabed, with a dusting of
volcanic ash, the Russian River Valley’s soil feels like
moon dust. But more importantly, it makes our
Sauvignon Blanc vines struggle for more flavor, more
focus and deeper character.
Our logo has a story worth sharing, so we’re going to bring it to life in social posts
by using the elements that make Sonoma unique to recreate the logo.

6. ELEMENTS Kenwood Vineyards
6
The elements are essential to the winemaking process.
See how 1,500 hours of Sonoma sunlight gets crafted
into a single sip by clicking the link in our bio to watch
our next film: Crafting the Sun.
We’ll extend our films’ shelf life by using both final and original files to create a
library of content: 15sec clips directly cut from final films, featuring one scene as a
looping video or cinemagraph, photos relevant to the film.

7. MEET THE MAKERS Kenwood Vineyards
7
“The sun does my job for me. At Kenwood, we pull our
Cabernet leaves back just enough for the sun to
directly contact the grapes. To give them the perfect
tan.”
Our winemakers pour their hearts into each harvest — this is not wine by recipe.
We’ll feature them in cinemagraphs and show the homespun details of how they
rise with the sun and work into the night to make each bottle perfect

8. MEET THE MAKERS Kenwood Vineyards
8
Our winemakers pour their hearts into each harvest — this is not wine by recipe.
We’ll feature them in cinemagraphs and show the homespun details of how they
rise with the sun and work into the night to make each bottle perfect

9. FROM VINE TO WINE Kenwood Vineyards
9
As the wine matures, we sneak a taste. It’s an
important process to ensure proper flavor
development, but it’s an enjoyable one, too.
We’ll let our Quality Appreciator see through our eyes the unique process involved
in pulling the best wines from Sonoma through a content series documenting the
grape’s journey from seed to sip.

10. FROM VINE TO WINE Kenwood Vineyards
10
We’ll let our Quality Appreciator see through our eyes the unique process involved
in pulling the best wines from Sonoma through a content series documenting the
grape’s journey from seed to sip.

11. MOMENTS / TOPICAL Kenwood Vineyards
11
Celebrate National Book Day by curling up with a glass
of wine and a good book. May we suggest Jack
London’s Valley of the Moon, inspired by London’s
beloved Sonoma Valley.
We’ll inspire consumption occasion on days of celebration that align with our brand.

12. MOMENTS / TOPICAL Kenwood Vineyards
12
Celebrate National Book Day by curling up with a glass
of wine and a good book. May we suggest Jack
London’s Valley of the Moon, inspired by London’s
beloved Sonoma Valley.
We’ll inspire consumption occasion on days of celebration that align with our brand.

13. SOUNDS OF SONOMA
13
Our audience has seen Sonoma, but most of them have never heard it. We’ll use
the natural sounds that occur every day in Kenwood’s Vineyards to help our
audience experience Sonoma.
Kenwood Vineyards Have you heard the sounds of
Sonoma? Turn on your volume for a listen. This breeze
that sweeps through the Russian River Valley keeps our
grapes from getting too warm in the afternoon sun.

14. PAT’S PICKS Kenwood Vineyards
14
Break up the illustrated infographic on our head winemaker’s favorite locales into a
content series highlighting them using actual photography with a “Pat’s Picks” IRL
lockup.
Kenwood Vineyards The next Pat’s Pick:
Copperfield’s Books is Chief Winemaker Pat
Henderson’s favorite local bookshop. With an
independent, local vibe, it is a great place to snag a
new novel or catch an author's reading.

15. SIX RIDGES Kenwood Vineyards
15
Tease and announce the new range of wines.