The document discusses common mistakes in digital marketing and how to avoid failing at digital marketing endeavors. It covers non-obvious components like unique value propositions, brand building, and sales funnels. Specific tips include defining a clear unique value proposition, developing a brand strategy through storytelling and social proof, and structuring a well-planned sales funnel to guide users through the customer journey. The document also provides guidance on choosing appropriate social media channels and developing an inspiring mission statement.

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ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
DIGITAL
MARKETING
ENDEAVOUR
HOW NOT TO FAIL YOUR

2. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
OVERVIEW
A QUICK
Common mistakes in Digital Marketing (DM)
Non-obvious DM components:
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- Unique Value proposition
- Brand building
- Sales funnel
How to choose your social channels

3. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
WHY USERS
BOUNCE?
THE QUESTION
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4. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
THEY ARE NOT SURE
ABOUT YOUR
EXPERTISE
THEY ARE
NOT READY
TO BUY
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THEY DON'T
KNOW YOU
THEY ARE IN A
HURRY
THEY DON'T
FEEL URGENCY
THEY DON'T
KNOW IF YOUR
PRODUCT IS
GOOD
THEY DON'T
CLEARLY
UNDERSTAND WHAT
YOU OFFER
THEY ARE NOT SURE
YOU ARE WORTH
THEIR MONEY

5. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
LACK OF:
- CLARITY
- CREDIBILITY
- TRANSPARANCY
- URGENCY
- SOCIAL PROOF
LACK OF:
- UNIQUE VALUE PROPOSITION
- BRAND STRATEGY
- WELL-STRUCTURED WEBSITE
- LOUSY SALES FUNNEL
COMMON MISTAKES
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6. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
UNIQUE
VALUE
PROPOSITION
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....AND YOUR ULTIMATE GOAL/MISSION

7. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
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UNIQUE VALUE
PROPOSITION
WHAT IS
A clear statement that describes the benefit of your offer,
how you solve your customer's needs and what
distinguishes you from the competition. Your unique value
proposition should appear prominently on your landing
page and in every marketing campaign.

8. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
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I help [my target audience] to get [desirable results] with help of [my solution]
I do [WHAT], [HOW] [WHY]
I help [my target audience], who has [a problem of my target audience], to get [desired
result] with help of [my solution]
UVP FORMULAS

9. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
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UVP BEFORE UVP AFTER
DURABILITY
A building should stand up
robustly and remain in good
condition.
BEAUTY
It should be aesthetically
pleasing.
UTILITY
It should be suitable for the
purposes for which it is used.
COST is a unique means for
European researchers,
engineers and scholars to
jointly develop their own
ideas and new initiatives
across all fields of science and
technology through trans-
European networking of
nationally funded research
activities.
COST is an EU funding programme
that enables researchers to set up
their interdisciplinary research
networks in Europe and beyond.
We provide funds for organising
conferences, meetings, training
schools, short scientific exchanges
or other networking activities in a
wide range of scientific topics. By
creating open spaces where people
and ideas can grow, we unlock the
full potential of science.

10. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
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YOUR ULTIMATE GOAL
DURABILITY
A building should stand up
robustly and remain in good
condition.
BEAUTY
It should be aesthetically
pleasing.
UTILITY
It should be suitable for the
purposes for which it is used.

11. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
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EXAMPLE OF INSPIRING MISSION STATEMENT
DURABILITY
A building should stand up
robustly and remain in good
condition.
BEAUTY
It should be aesthetically
pleasing.
UTILITY
It should be suitable for the
purposes for which it is used.

12. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
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MORE EXAMPLES OF INSPIRING MISSION STATEMENT
DURABILITY
A building should stand up
robustly and remain in good
condition.
BEAUTY
It should be aesthetically
pleasing.
UTILITY
It should be suitable for the
purposes for which it is used.

13. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
BRAND BUILDING
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14. ANNA BOROSHOK | DIGITAL MARKETI
IDENTIFY YOUR
OWN VALUES:
WITHOUT WHAT ME
WOULDN'T BE ME?
LIST 30 REASONS
WHY PEOPLE
SHOULD BUY FROM
YOU
LIST 30 REASONS
WHY PEOPLE
SHOULD BUY FROM
YOU
WHAT IS
INTERESTING IN
YOU FOR OTHER
PEOPLE?
-
BRAND BUILDING: WHAT MAKES YOU SPECIAL?
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WHAT IS
INTERESTING IN
YOU FOR OTHER
PEOPLE?
ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST

15. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
LACK OF:
- TRUST
- SOCIAL PROOF
- DIGITAL PRESENCE
- CREDIBILITY
- TRANSPERANCY
- UNIQUE RECOGNISABLE
STYLE
SOLUTIONS:
- STORYTELLING, VIDEOS
- REVIEWS, EXTERNAL ARTICLES
- VIDEOS, PODCASTS, INTERVIEWS
- TANGIBLE MULTIPLE PROOFS:
ADDRESS, EARNINGS, YOUR NAME
- 2-3 COLORS, LOGO, CHARACTER
BRAND BUILDING
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16. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
- TURN YOURSELF INTO NUMBERS
PERSONAL ACCOUNT IN SOCIAL
NETWORKS
- ACTIVE NETWORKING
- A HERO IN SOMEONE'S NEWSLETTER
- ARTICLES IN MEDIA
- BLOG
- PRESENCE IN LISTINGS
- PORTFOLIO
OTHER COMPONENTS OF BRAND BUILDING
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- WIKIPEDIA
- SIGNATURE+UVP IN EMAILS
- INTERVIEWS
- REVIEWS
- RESEARCH
- PARTICIPATION IN CONFERENCES
- INSTRUCTIONS, REVIEWS,
RECOMMENDATIONS IN EXTERNAL
GROUPS

17. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
SALES FUNNEL
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20. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
HOW TO CHOOSE
YOUR SOCIAL
CHANNELS
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21. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
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- BEST TARGETING
- CHEAP
- BEST REACH
READERS
MORE INTELLECTUAL
SEO
GOOD CONVERSION
- GOOD FOR
WEBINARS
- TRANSPARANCY
- GENERATE TRAFFIC

22. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
THANKS
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23. ANNA BOROSHOK | DIGITAL MARKETING SPECIALIST
USEFUL SOURCES
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- 12 TRUELY INSPIRING COMPANY
MISSIONS: HTTPS://BLOG.HUBSPOT.COM/MARKETING/INSPIRING-COMPANY-
MISSION-STATEMENTS#SM.00001Q4D08GEZPCNS11TIAAG4R3TS
- UDEMY.COM
- SKILLSHARE.COM - DRAWING DATA TO COMMUNICATE IDEAS
- NEILPATEL.COM