Do you want to start with Facebook Advertising? Here are some simple notes I have taken for my Marketing Students, so that you can start to learn the difference between Adv Management, Power Editor and Business Manager tool, why you don't have to create a company Instagram account to put your advertising on Instagram and the main ingredients to build your Facebook Advertising Strategy!

1. FACEBOOK
ADVERTISING
How to deal with social media campaigns on Facebook & Instagram
BY SARA CAPRASECCA

2. SARA CAPRASECCA
FACEBOOK ADVERTISING
SARA
CAPRASECCA
I am a digital strategist.
I have been working for online media,
videomakers, music academies and many
more.
I take care of my customer's online and
offline communication channels in order
to improve their brand and customer
relations.
bit.ly/saracaprasecca
@bobbycps

3. P E O P L E U S I N G F A C E B O O K E V E R Y M O N T H
T I M E S P E N T O N F A C E B O O K O R I N S T A G R A M I N T H E U S A
O F I N S T A G R A M M E R S U S I N G T H E A P P E V E R Y M O N T H
2 B I L L I O N S
5 0 0 M I L L I O N S
1 O N 5 M I N U T E S
SARA CAPRASECCA
FACEBOOK ADVERTISING
SOURCE: https://www.facebook.com/business/products/ads

4. SARA CAPRASECCA
FACEBOOK ADVERTISING
Easy
"self-service"
interface: everyone
can build his own
advertising strategy
Mobile-friendly
built to be super
clear on mobiles
and not only on
desktop
Customizable
different kind of
campaigns
according to
objectives

5. SARA CAPRASECCA
FACEBOOK ADVERTISING
BUILD ONLINE
PRESENCE
GROW
SALES
OBTAIN A STRONG
REPUTATION
CUSTOMERS
RETENTION
GENERATE NEW
CONTACTS
1. WHAT IS YOUR GOAL?

6. FACEBOOK ADVERTISING
S A R A C A P R A S E C C A
2. WHAT DO YOU NEED?
Define your goal
Define your audience
Define your budget
(daily budget or total budget)
Choose HQ pictures or video that you want to
use in your adv

7. 3. WHAT
CAN YOU
PROMOTE?
Your page
Your website
Your local business
..with a link, a picture, different
pictures, a video..
call to action buttons
event ads
etc.
OTHER OPTIONS:
S A R A C A P R A S E C C A
FACEBOOK ADVERTISING

8. FACEBOOK ADVERTISING
SARA CAPRASECCA
4.1 MAIN TOOLS TO BUILD YOUR CAMPAIGN
ADVERTISING WITH PICTURES
VIDEO ADVERTISING
CAROUSEL ADVERTISING
CANVAS ADVERTISING
SLIDESHOW ADVERTISING
ADVERTISING WITH COLLECTION

9. FACEBOOK ADVERTISING
SARA CAPRASECCA
4.2 MAIN TOOLS TO SET YOUR POSTS
4.3 MAIN TOOLS TO CHECK YOUR RESULTS
ADS MANAGEMENT
POWER EDITOR
BUSINESS MANAGER
FACEBOOK INSIGHTS
GRAPH SEARCH
FACEBOOK ADVERTISING

10. SARA CAPRASECCA
FACEBOOK ADVERTISING
SPONSORED PAGE

11. FACEBOOK ADVERTISING
SARA CAPRASECCA
SPONSORED PAGE

12. SARA CAPRASECCA
FACEBOOK ADVERTISING

13. CHECK YOUR RESULTS WITH FACEBOOK INSIGHTS
SARA CAPRASECCA
FACEBOOK ADVERTISING

14. FACEBOOK & INSTAGRAM
SARA CAPRASECCA
FACEBOOK ADVERTISING
To run ads on Instagram,
you'll need a Facebook
Page
No Instagram account
needed: if you don't have
an Instagram account for
your business, you can
still run ads on Instagram.
Your Facebook Page will
serve as the voice of your
advertisement on
Instagram

15. FACEBOOK ADVERTISING
SARA CAPRASECCA