This ppt talks about all things outbound

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Episode 1
Get Sales Qualified Leads
from Outbound Marketing
#MaaSWebinars
Mar n a Sc e

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Anmol Oberoi
Inbound & Demand @VWO (product of Wingify)
Ex - AVP Marketing at Tracxn
Tejaswi Raghurama
Growth @Anaek
Ex - Demand Gen Manager at @VWO,
Marketing @Pipemonk (acq. by Freshworks)

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Are you ready to experience this?

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1.
Why Cold
Emailing
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2.
Hygiene checks

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Define High Value MQL (HVMQL)
Market Sizing for HVMQL
Prospecting / list building
Filter out customers, unsubscriptions,
recent leads

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HVMQL

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3.
Outbound
teardown
List Building
[Prospecting]
Email [Scheduling
+ Copy]
Analyze
Engagement
DEMO
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Marketing as a Science

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In-house or Outsourced?

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In-house
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Sub: “Fwd: Sam Please try to schedule a meeting with X from Y”

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In-house

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In-house
D. Measurement

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Going the outsourced way?
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4.
Campaigns

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Trigger based
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Research driven
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5.
Optimization tips
*No, it’s not about VWO

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THANKS!
Questions & Answers