Class assignment powerpoint for a pretend fashion company seeking to use e-commerce.

1. E-Commerce for
Designer Salippe

2. What is E-Commerce?
• E-Commerce is when goods and services
are traded over the internet
• Sales transactions are performed online
• Also involves passing information on to
consumers using the internet

3. Terminology to Know
• B2B – This is Business to Business, or
selling the products to another business.
• B2C – Business to Consumer, or selling
directly to the consumer of the product
• Clicks and Mortar – A business that has
physical outlets, as well as online sales

4. • E-tailer – A business that sells their products
online
• Online Presence – When a business has a
website for e-commerce.
• A large presence means that they can be found
on Google, etc
• Spam – Unwanted marketing via email. It is
seen as very unethical.

5. Benefits of E-Commerce
• Extra source of revenue
• An additional channel of distribution,
especially for consumers who live very
far from a fashion house
• No overhead for rent, etc, or operating
costs
• Faster transactions
• Consumers can see new collections
faster

6. Disadvantages of E-Commerce
• High set-up costs
• Charges apply for online transaction
• Risk of fraudulent trade
• Internet is volatile
• Customers cannot try on the clothes,
etc
• May cheapen the image of the
business

7. Price
• Greater price transparency
• No need for intermediaries
• Offer benefits to customers
• However, given the nature of the
fashion industry, lower or
changing prices are not desirable
▫ Loses prestige and customer
loyalty

8. Place
• Reach a global market at a lower cost
• More convenient for consumers
• Produce information in many languages at a
lower cost
• There is a lot of value in the
physical outlet, and most customers
want to enjoy the services offered

9. Product
• Able to show their complete range
• Offer more products
• Can give more information

10. Promotion
• Can suit the needs of the
customers, like different languages
• Can run competitions with prizes,
or do special offers
• However, fashion is not a cheap
business like others, so these
promotions don’t tend to be suitable

14. • Alexander McQueen Official Website. 2010
www.alexandermcqueen.com/ Accessed 17/07/2010
• Chanel Official Website. 2010. www.chanel.com/
Accessed 17/07/2010
• Hoang, Paul. “Business and Management.” Victoria:
IBID Press. 2007.
• IBscrewed4business. “4.8 – E-Commerce.” 2010.
http://ibscrewed4business.blogspot.com/ Accessed
17/07/2010
• Louis Vuitton Official Website. 2010
www.louisvuitton.com/ Accessed 17/07/2010