2. Company Overview
-Launched in 2012, Daraz is South Asia's premier online shopping marketplace with an active presence in Pakistan,
Bangladesh, Sri Lanka, Myanmar, and Nepal. Supported by a wide range of tailored marketing, data, and service solutions.
The company sells a wide range of products and has established itself as a credible and trustworthy online marketplace for
Bangladeshi buyers. This company became a role model for all other e-commerce sites in Bangladesh, despite the country's
weak digital economy
Daraz Bangladesh is a Rocket Internet subsidiary firm. Rocket Internet is a company that specializes on internet retailing.
Daraz has 30,000 sellers and 500 brands and serves 5 million consumers across the region.
3. Mission & Vision
Outside of the United States and China, the company's goal is to become the world's largest e-
commerce platform. The firm seeks out fresh business models, undiscovered markets, and aspiring
entrepreneurs. Nurture them and try to build a company around them.
Their goal is to grab as much of the market's consumer online purchasing spending as possible.
4. They are having difficulty delivering speedier or emergency deliveries because they
do not have their own delivery team.
They use the same developer company for their app interface that manages their
mother company Alibaba’s App and as a result, their app interface is very messy and
unorganized; many customers have expressed dissatisfaction with customer service
as well.
Threat