Toyota is experiencing great success with its Fortuner SUV in India and has a six month backlog for orders. The company now wants its new Etios sedan to also be a "gamechanger" in India when it is launched in December. Toyota will do two trial productions of the Etios in September and October to test quality before commercial production begins. It expects to sell 65,000 Etios vehicles in its first year. Toyota is also studying the Indian market to determine if launching a hybrid version of the Etios would be viable.

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3. But in India, it's on a cruise following the excellent response to Fortuner, its first sports utility vehicle (SUV) in the country, that now has a backlog of almost six months. Now, the company wants Etios to replicate the same success when it hits the Indian roads in December.http://economictimes.indiatimes.com/opinion/interviews/After-Fortuner-Toyota-wants-Etios-to-be-a-game-changer-in-India/articleshow/6216704.cms

6. a part from diesel and petrol variant, they will study the market and demand for launching the car in other fuel options (LPG and CNG) and hybrid mode.

7. The company is expecting to sell about 65,000 units of the 'Etios' next year.

8. The company, which is present in India through a joint venture with Kirloskar Group, is investing Rs 32,00 crore to set up its second facility in Bangalore for launching 'Etios' in both Sedan and hatchpack version with petrol and diesel options by the end of this year. http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/Toyota-studying-Indian-market-to-launch-hybrid-small-car-Etios/articleshow/6439000.cms

10. For starters, the group has decided that the price of products sold through the Pantaloons chain will be reduced to the level of 2007. It expects such a strategy will provide a compelling entry-level price point to consumers vis-à-vis competing retail chains. Also, on the cards are plans to expand the Pantaloons private-label portfolio .

11. This will build a value-for-money proposition for consumers and will help to grow sales. Even the new private labels will have a similar pricing strategy. http://economictimes.indiatimes.com/articleshow/4393017.cms