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#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
INTERNATIONAL SEO
TO GROW YOUR BUSINESS ABROAD
#INTERNATIONALSEO BY @...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
AUJOURD’HUI JE SUIS RAVIE DE PARTAGER AVEC VOUS
#INTERNATIONALSEO BY ...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
Français Québécois
Canadian English
American English
TARGETING TO A W...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE 

TO SOME USUAL CHALLENGE...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
HERE’S HOW TO TACKLE THEM TO SUCCEED WITH AN
INTERNATIONAL SEO PROCES...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
PRIORITIZE YOUR INTERNATIONAL MARKETS…
LACK OF RESOURCES?
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
IDENTIFY WHICH
COUNTRIES AND
LANGUAGES ARE
ALREADY BRINGING
TRAFFIC A...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
THOSE MARKETS
THAT YOUR
COMPETITION AND
INDUSTRY LEADERS
ARE ALREADY
...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19SEMRUSH
VERIFY WHICH ARE THE COUNTRIES WITH MORE
SEARCH TRAFFIC POTENT...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
CONSIDER THE LEVEL OF EXISTING ORGANIC
SEARCH COMPETITION IN THESE MA...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
COUNTRY
AND
LANGUAGE
CURRENT ORGANIC
SEARCH TRAFFIC
SEARCH
COMPETITIO...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
Yes No
Yes No
IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATION...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
COUNTRY TARGET LANGUAGE TARGET
REMEMBER THAT THIS SHOULD BE ABOUT YOU...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
VERIFY IF THERE’S
ENOUGH ORGANIC
SEARCH TRAFFIC TO
COMPENSATE YOUR
WE...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
>
Yes No
Might be too early
BUY & SECURE
YOUR CCTLDS
FOR FUTURE
ACTIV...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
NOT BEING ABLE TO RANK WELL W/
THE INTERNATIONAL WEB STRUCTURE
2
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
SELECT AND TARGET YOUR WEB STRUCTURE
CCTLDS VS SUBDIRECTORIES?
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
AVOID USING SCRIPTS OR COOKIES TO SHOW
INTERNATIONAL VERSIONS W/ THE ...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
DON’T USE
PARAMETERS FOR
YOUR
INTERNATIONAL
WEB STRUCTURE,
SPECIALLY ...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
www.brand.ca
www.brand.ca/categorie-a/
www.brand.com/fr-ca/
www.brand...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
* Need less technical resources
* Need less efforts to grow popularit...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS
TO GEOLOCATE CCTLDS TO OTH...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
TAKE ALSO INTO
CONSIDERATION
THAT GOOGLE
DOESN’T SUPPORT
“REGIONS” TH...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
www.brand.com/fr/
www.brand.com/fr/categorie-a/
fr.brand.com/
fr.bran...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
* Need less technical resources
*Need less efforts to grow popularity...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE
TOP SITES RANKING IN YOU...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
Yes
Country Language
Are your top
competitors
using ccTLDs?
Yes
Yes
U...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
IT’S CRITICAL TO BE
CONSISTENT WHEN
TARGETING TO
AVOID CONFUSION
AND ...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
GEOLOCATE AND USE HREFLANG ANNOTATIONS
RANKING W/ WRONG URLS?
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19GOOGLE SEARCH CONSOLE
MISALIGNED PAGES
WILL HAVE WORSE
RANKINGS, CTR, ...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
CHECK IF YOU’RE SUFFERING FROM SEARCH RESULTS
MISALIGNMENT PROBLEMS A...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19SEOMINION
USE VPNS OR THE FREE SEOMINION EXTENSION TO
SEARCH FROM ANY ...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
VERIFY WHICH
DOMAIN EXTENSIONS
ARE TREATED 

AS GENERIC BY
GOOGLE TO
...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 

SUB-DIRECTORY/DOMAIN TO...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
IT’S BETTER TO AVOID AUTOMATIC REDIRECTS 

BASED ON THE IP LOCATION
L...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
REDIRECTS CAN
GIVE A BAD USER
EXPERIENCE AND
END-UP
DAMAGING YOUR
WEB...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
SUGGEST THE
RELEVANT
INTERNATIONAL 

WEB VERSION
INSTEAD
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
INDICATE EACH PAGE INTERNATIONAL TARGETING WITH
THEIR META & HTML LAN...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY
TARGET AND THEIR ALTERNATE...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
English for the US
Default
English for Canada
English for the UK
<lin...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
USE ISO 639-1
VALUES FOR
LANGUAGES 

AND ISO 3166-1
FOR COUNTRIES
HTT...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
YOU CAN ALSO...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
UNFORTUNATELY,
IT’S COMMON TO
GENERATE THEM
WITH ERRORS
HTTPS://SEARC...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
AVOID HREFLANG ISSUES BY FOLLOWING THIS
IMPLEMENTATION AND VALIDATION...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
USE THE CORRECT
ANNOTATIONS
AND VALUES BY
GENERATING
HREFLANG
PATTERN...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19DEEPCRAWL, SITEBULB, SCREAMING FROG, RYTE, BOTIFY
VALIDATE THE HREFLAN...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
AFTER LAUNCH, MONITOR ANY REMAINING ISSUES WITH
THE SEARCH CONSOLE IN...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
LOCALIZE YOUR CONTENT TO YOUR AUDIENCE
NOT ATTRACTING TRAFFIC?
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
IT’S CRITICAL TO UNDERSTAND YOUR TARGET AUDIENCE
SEARCH PREFERENCES I...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
IT’S FUNDAMENTAL TO DEVELOP A SPECIFIC KEYWORD
RESEARCH PER MARKET WI...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
TO IDENTIFY SPECIFIC TERMS, PREFERENCES, TRENDS
AND SEASONALITIES IN ...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
USE IT TO LOCALIZE EVERY ASPECT OF YOUR WEB 

CONTENT: URLS, TITLE, M...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
AVOID LEAVING CRITICAL AREAS OF YOUR CONTENT
WITHOUT TRANSLATING/LOCA...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE
A MATRIX SPECIFYI...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
<Characteristic> <Main Keyword> in <Location>:
+<No. Of Items> by <Br...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
THE GOAL IS TO
CONNECT WITH
EACH OF YOUR
AUDIENCES
PREFERENCES
WITH Y...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
BY FOLLOWING THE PREVIOUS PROCESS YOU’LL AVOID
THE MOST COMMON INTERN...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
TO TARGET, LOCALIZE AND GROW YOUR INTERNATIONAL
WEB ORGANIC SEARCH VI...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
IT’S TIME TO WIN...
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in...
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International SEO: How to Grow your Online Business Abroad #WAQ19

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How to start targeting other language or country markets? Take a look at the criteria, process and tools to start doing international SEO.

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International SEO: How to Grow your Online Business Abroad #WAQ19

  1. 1. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 INTERNATIONAL SEO TO GROW YOUR BUSINESS ABROAD #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
  2. 2. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Crawling Mondays YouTube Channel Host * European Search Personality of the Year in 2018 BONJOUR QUÉBEC! JE SUIS ALEYDA SOLIS ORAINTI.COM
  3. 3. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 I’VE HAD THE CHANCE TO HELP SOME GREAT BRANDS
  4. 4. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 AUJOURD’HUI JE SUIS RAVIE DE PARTAGER AVEC VOUS #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19
  5. 5. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 Français Québécois Canadian English American English TARGETING TO A WIDER AUDIENCE IS A NATURAL WAY TO GROW OUR ONLINE BUSINESS
  6. 6. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 HOWEVER, THE PROCESS CAN BECOME COMPLEX DUE 
 TO SOME USUAL CHALLENGES LACK OF RESOURCES TO CREATE AND OPTIMIZE MORE CONTENT NOT BEING ABLE TO RANK WELL WITH THE CHOSEN INTERNATIONAL WEB STRUCTURE RANKING IN INTERNATIONAL SEARCH RESULTS WITH THE WRONG PAGES NOT ATTRACTING ENOUGH TRAFFIC WITH TARGETED QUERIES
  7. 7. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 HERE’S HOW TO TACKLE THEM TO SUCCEED WITH AN INTERNATIONAL SEO PROCESS PRIORITIZE YOUR INTERNATIONAL TARGETED MARKETS ASSESSING AND SELECTING THE BEST INTERNATIONAL WEB STRUCTURE FOR YOU CORRECTLY GEOLOCATING YOUR INTERNATIONAL WEB PAGES LOCALIZING YOUR CONTENT BASED ON YOUR AUDIENCE PREFERENCES
  8. 8. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 PRIORITIZE YOUR INTERNATIONAL MARKETS… LACK OF RESOURCES?
  9. 9. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 IDENTIFY WHICH COUNTRIES AND LANGUAGES ARE ALREADY BRINGING TRAFFIC AND CONVERSIONS TO YOUR SITE GOOGLE ANALYTICS
  10. 10. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 THOSE MARKETS THAT YOUR COMPETITION AND INDUSTRY LEADERS ARE ALREADY PROFITING FROM SEMRUSH TRAFFIC ANALYSIS
  11. 11. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19SEMRUSH VERIFY WHICH ARE THE COUNTRIES WITH MORE SEARCH TRAFFIC POTENTIAL IN YOUR INDUSTRY
  12. 12. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 CONSIDER THE LEVEL OF EXISTING ORGANIC SEARCH COMPETITION IN THESE MARKETS SERPCHECKER
  13. 13. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 COUNTRY AND LANGUAGE CURRENT ORGANIC SEARCH TRAFFIC SEARCH COMPETITION LEVEL SEARCH VOLUME OPPORTUNITY SEARCH TREND IN MARKET SEARCH ENGINE USED CAPACITY TO PERFORM BUSINESS OTHER TRAFFIC DRIVES CANADA IN ENGLISH 300 per month High 200,000 searches per month Positive Google High Affiliate USA IN ENGLISH 500 per month Medium 300,000 searches per month Negative Google Medium Social Affiliate USA IN SPANISH 200 per month Medium 200,000 searches per month Positive Google Low Social Affiliate ALIGN THIS WITH YOUR OWN MULTILINGUAL AND INTERNATIONAL OPERATIONS CAPACITY
  14. 14. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 Yes No Yes No IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS? COUNTRY TARGETING LANGUAGE TARGETING IS THERE ENOUGH TRAFFIC & CONVERSIONS TO TARGET EACH COUNTRY? IDENTIFY IF YOU SHOULD WHETHER LANGUAGE OR COUNTRY TARGET FIRST
  15. 15. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 COUNTRY TARGET LANGUAGE TARGET REMEMBER THAT THIS SHOULD BE ABOUT YOUR OWN ORGANIZATION RESOURCES AND PRIORITIES TOO
  16. 16. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 VERIFY IF THERE’S ENOUGH ORGANIC SEARCH TRAFFIC TO COMPENSATE YOUR WEB ACTIVITY HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/ROI-CALCULATOR/
  17. 17. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 > Yes No Might be too early BUY & SECURE YOUR CCTLDS FOR FUTURE ACTIVITY CREATE CUSTOM ALERTS CREATE A PILOT PROJECT PRIORITIZING MAIN PAGES NOW YOU CAN DECIDE WHICH INTERNATIONAL SEARCH MARKETS TO TARGET YOUR INTERNATIONAL TRAFFIC POTENTIAL VISITS & CONVERSIONS FOR A BREAK-EVEN CONTINUE WITH THE INTERNATIONAL WEB & SEO PROJECT
  18. 18. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 NOT BEING ABLE TO RANK WELL W/ THE INTERNATIONAL WEB STRUCTURE 2
  19. 19. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 SELECT AND TARGET YOUR WEB STRUCTURE CCTLDS VS SUBDIRECTORIES?
  20. 20. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 AVOID USING SCRIPTS OR COOKIES TO SHOW INTERNATIONAL VERSIONS W/ THE SAME URLS
  21. 21. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 DON’T USE PARAMETERS FOR YOUR INTERNATIONAL WEB STRUCTURE, SPECIALLY FOR COUNTRIES
  22. 22. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 www.brand.ca www.brand.ca/categorie-a/ www.brand.com/fr-ca/ www.brand.com/fr-ca/categorie-a/ fr-ca.brand.com/ fr-ca.brand.com/categorie-a/ IF YOU’RE COUNTRY TARGETING, SELECT BETWEEN CCTLDS, SUBDIRECTORIES & SUBDOMAINS CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  23. 23. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 * Need less technical resources * Need less efforts to grow popularity
 * More chances to get all versions penalized if something goes bad * Need more efforts to geolocate * Need more technical resources * Need more efforts to grow popularity * Better than sub-directories to organize larger & more complex sites
 * Need more efforts to geolocate *Ideal alternative to geolocate if competition is not too high *Need more technical resources *Need more efforts to grow popularity with a new domain EACH HAVE PROS & CONS TO COUNTRY TARGET CCTLDS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  24. 24. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 YOU CAN’T USE SUBDIRECTORIES OR SUBDOMAINS TO GEOLOCATE CCTLDS TO OTHER COUNTRIES
  25. 25. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 TAKE ALSO INTO CONSIDERATION THAT GOOGLE DOESN’T SUPPORT “REGIONS” THAT ARE NOT COUNTRIES TO GEOTARGET HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  26. 26. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 www.brand.com/fr/ www.brand.com/fr/categorie-a/ fr.brand.com/ fr.brand.com/categorie-a/ IF YOU’RE LANGUAGE TARGETING, SELECT BETWEEN USING SUBDIRECTORIES OR SUBDOMAINS SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  27. 27. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 * Need less technical resources *Need less efforts to grow popularity *Generates a deeper url structure *More chances to get all versions penalized if something goes bad * Need more technical resources * Need more efforts to grow popularity * Generates shorter URL structure which can be better for larger sites WHICH ALSO HAVE PROS & CONS TO LANGUAGE TARGET SUB-DIRECTORIES W/ GTLDS SUB-DOMAINS W/ GTLDS
  28. 28. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 VERIFY THE DOMAIN TYPES AND AUTHORITY OF THE TOP SITES RANKING IN YOUR DESIRED MARKET SERPCHECKER
  29. 29. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 Yes Country Language Are your top competitors using ccTLDs? Yes Yes USE CCTLDS No No USE GEOLOCALIZED SUBDIRECTORIES YesNo USE SUBDIRECTORIES USE SUB- DOMAINS No CHOOSE YOUR INTERNATIONAL WEB STRUCTURE ACCORDINGLY WHAT’S YOUR INTERNATIONAL TARGET? Is the domain authority of your competition higher? Is the domain authority of your competition higher? Do you need a flatter & differentiated structure?
  30. 30. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 IT’S CRITICAL TO BE CONSISTENT WHEN TARGETING TO AVOID CONFUSION AND ALIENATING YOUR USERS
  31. 31. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 GEOLOCATE AND USE HREFLANG ANNOTATIONS RANKING W/ WRONG URLS?
  32. 32. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19GOOGLE SEARCH CONSOLE MISALIGNED PAGES WILL HAVE WORSE RANKINGS, CTR, USER EXPERIENCE AND CONVERSIONS
  33. 33. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 CHECK IF YOU’RE SUFFERING FROM SEARCH RESULTS MISALIGNMENT PROBLEMS ALREADY GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS
  34. 34. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19SEOMINION USE VPNS OR THE FREE SEOMINION EXTENSION TO SEARCH FROM ANY LOCATION AND LANGUAGE
  35. 35. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 VERIFY WHICH DOMAIN EXTENSIONS ARE TREATED 
 AS GENERIC BY GOOGLE TO GEOLOCATE IF NEEDED HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  36. 36. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 REGISTER & GEOLOCATE IN SEARCH CONSOLE EACH 
 SUB-DIRECTORY/DOMAIN TO COUNTRY TARGET GOOGLE SEARCH CONSOLE
  37. 37. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 IT’S BETTER TO AVOID AUTOMATIC REDIRECTS 
 BASED ON THE IP LOCATION LINK REDIRECT TRACE
  38. 38. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 REDIRECTS CAN GIVE A BAD USER EXPERIENCE AND END-UP DAMAGING YOUR WEB VERSIONS CRAWLABILITY HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192?HL=EN&REF_TOPIC=2370587
  39. 39. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 SUGGEST THE RELEVANT INTERNATIONAL 
 WEB VERSION INSTEAD
  40. 40. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 INDICATE EACH PAGE INTERNATIONAL TARGETING WITH THEIR META & HTML LANG TAG HTTP://BIT.LY/BINGLANG
  41. 41. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 AS WELL AS YOUR PAGES LANGUAGE AND COUNTRY TARGET AND THEIR ALTERNATES WITH HREFLANG HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  42. 42. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 English for the US Default English for Canada English for the UK <link rel="canonical" href=“http://www.brand.ca/fr/chiens/“ /> <link rel="alternate" hreflang=“en-ca" href=“http://www.brand.ca/dogs/“ /> <link rel="alternate" hreflang=“fr-ca” href=“http://www.brand.ca/fr/chiens/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> <link rel="canonical" href="http://www.brand.ca/dogs/“ /> <link rel="alternate" hreflang=“en-ca" href=“http://www.brand.ca/dogs/“ /> <link rel="alternate" hreflang=“fr-ca" href=“http://www.brand.ca/fr/chiens/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> brand.ca/fr/chiens/ brand.co.uk/dogs/ brand.ca/en/dogs/ French for Canada <link rel="canonical" href=“http://www.brand.co.uk/dogs/“ /> <link rel="alternate" hreflang=“en-ca" href=“http://www.brand.ca/dogs/“ /> <link rel="alternate" hreflang=“fr-ca“ href=“http://www.brand.ca/fr/chiens/“ /> <link rel="alternate" hreflang=“en-gb" href=“http://www.brand.co.uk/dogs/“ /> EVERY PAGE SHOULD INCLUDE ITS LANGUAGE & COUNTRY TARGETING, AND POINT TO ITS OTHER VERSIONS
  43. 43. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 USE ISO 639-1 VALUES FOR LANGUAGES 
 AND ISO 3166-1 FOR COUNTRIES HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN
  44. 44. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19HTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/189077?HL=EN YOU CAN ALSO OPTIONALLY USE USE THE X-DEFAULT VALUE FOR UNMATCHED INTERNATIONAL VERSIONS
  45. 45. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 UNFORTUNATELY, IT’S COMMON TO GENERATE THEM WITH ERRORS HTTPS://SEARCHENGINELAND.COM/AUDITING-HREFLANG-ANNOTATIONS-COMMON-ISSUES-AVOID-219483
  46. 46. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 AVOID HREFLANG ISSUES BY FOLLOWING THIS IMPLEMENTATION AND VALIDATION PROCESS ASSESS THE LANGUAGES AND COUNTRIES HREFLANG IMPLEMENTATION SCOPE CHOOSE THE HREFLANG IMPLEMENTATION METHOD SPECIFY THE HREFLANG CODE PATTERN MONITOR AND TROUBLESHOOT THE HREFLANG IMPLEMENTATION AFTER LAUNCH VALIDATE THE HREFLANG IMPLEMENTATION IN A TEST ENVIRONMENT ESTABLISH HREFLANG BEST PRACTICES GUIDELINES TO BE FOLLOWED WHEN A NEW PAGE IS PUBLISHED HTTP://BIT.LY/HREFLANGPROCESS
  47. 47. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 USE THE CORRECT ANNOTATIONS AND VALUES BY GENERATING HREFLANG PATTERNS WITH GENERATOR TOOLS HTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
  48. 48. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19DEEPCRAWL, SITEBULB, SCREAMING FROG, RYTE, BOTIFY VALIDATE THE HREFLANG IMPLEMENTATION 
 USING SEO CRAWLERS BEFORE IT IS LAUNCHED
  49. 49. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 AFTER LAUNCH, MONITOR ANY REMAINING ISSUES WITH THE SEARCH CONSOLE INTERNATIONAL REPORT GOOGLE SEARCH CONSOLE
  50. 50. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 LOCALIZE YOUR CONTENT TO YOUR AUDIENCE NOT ATTRACTING TRAFFIC?
  51. 51. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 IT’S CRITICAL TO UNDERSTAND YOUR TARGET AUDIENCE SEARCH PREFERENCES IN EACH MARKET
  52. 52. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 IT’S FUNDAMENTAL TO DEVELOP A SPECIFIC KEYWORD RESEARCH PER MARKET WITH NATIVE SUPPORT SEMRUSH, KWFINDER, AHREFS, SISTRIX
  53. 53. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 TO IDENTIFY SPECIFIC TERMS, PREFERENCES, TRENDS AND SEASONALITIES IN EACH MARKET GOOGLE TRENDS, GOOGLE KEYWORD PLANNER
  54. 54. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 USE IT TO LOCALIZE EVERY ASPECT OF YOUR WEB 
 CONTENT: URLS, TITLE, META DESCRIPTION, NAVIGATION
  55. 55. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 AVOID LEAVING CRITICAL AREAS OF YOUR CONTENT WITHOUT TRANSLATING/LOCALIZING
  56. 56. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 TO FACILITATE THE PAGES LOCALIZATION PROCESS CREATE A MATRIX SPECIFYING THEIR ALTERNATE VERSIONS
  57. 57. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 <Characteristic> <Main Keyword> in <Location>: +<No. Of Items> by <Brand> <Palabra Clave> <Característica> en <Ubicación>: +<No. de Products> por <Marca> English Title THEN CREATE ANOTHER W/ PATTERNS TO GENERATE 
 THE MAIN CONTENT ELEMENTS FOR EACH PAGE VERSION Spanish Title
  58. 58. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 THE GOAL IS TO CONNECT WITH EACH OF YOUR AUDIENCES PREFERENCES WITH YOUR WEB EXPERIENCE
  59. 59. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 BY FOLLOWING THE PREVIOUS PROCESS YOU’LL AVOID THE MOST COMMON INTERNATIONAL SEO CHALLENGES… LACK OF RESOURCES TO CREATE AND OPTIMIZE MORE CONTENT NOT BEING ABLE TO RANK WELL WITH THE CHOSEN INTERNATIONAL WEB STRUCTURE RANKING IN INTERNATIONAL SEARCH RESULTS WITH THE WRONG PAGES NOT LOCALIZING YOUR CONTENT & OFFERING TO THE TARGET MARKET PREFERENCES
  60. 60. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 TO TARGET, LOCALIZE AND GROW YOUR INTERNATIONAL WEB ORGANIC SEARCH VISIBILITY AND TRAFFIC
  61. 61. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 IN INTERNATIONAL MARKETS THAT ARE ALSO PROFITABLE
  62. 62. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 IT’S TIME TO WIN ABROAD
  63. 63. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #WAQ19 * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Blogger in Search Engine Land & Search Engine Journal * Crawling Mondays YouTube Channel Host * European Search Personality of the Year in 2018 MERCI, #WAQ19! ORAINTI.COM

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