#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
IdentifyingOpportunitiestoGrowYourResultsFast
SEOLOWHANGINGFRUIT

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
https://twitter.com/aleyda/status/1501501814994313218
This was not the most voted topic, but the one
that grew the most in them & sparked conversation

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Achieving SEO
success is Hard
HTTPS://TWITTER.COM/ALEYDA/STATUS/1422869276537536513

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
SEO iscontinuously
evolving and
becoming harder
to achieve results

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
It also takestimetoseetheimpactof implementation
andtogainsupportforfurtherexecutiondue to this too

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
It’s fundamental to
prioritize SEO
activities,based on
impact and effort
IMPACT
EFFORT
1.
To Execute
Now
Don’t Do
2.
To Assess
& Prioritize
2.
To Assess
& Prioritize

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
IMPACT
EFFORT
1.
To Execute
Now
Don’t Do
2.
& loweffort.. andseeresultsfaster!

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/15DD2VFZE203ZIKD-VTQLG3WG-YQY9A-HS5J7AT-S4JA/VIEW
I’ve created this SEORecommendations Prioritization
T
emplate inGoogle Sheets to help youto prioritize

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
IMPACT
EFFORT
1.
To Execute
Now
Don’t Do
2.

Roadmap
Implementation
Low Hanging Fruit
SEO
Recommendations
Low Hanging Fruit SEO
Implementation
Week 1 Week 2 Week 3 Week 4 Week 5
SEO
Process
Goals

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Mitigate
client
impatience
towards
results
Show value
of SEO
implementation
to gain further
support
Minimize
concerns of
complex
implementations
starting with
easiest
actions
Establish a
good
coordination base
for more complex
implementation
later on
…This doesn’t only allow you to achieve results faster
buthelpsto addresssomeof thebiggestSEOchallenges

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Improving the
CTR
of Top-ranked
pages
Optimizing
internal linking
of almost
ranking pages
Monitoring
trends and
content
freshness to
update & rank
better
Let’s go through a few of them!

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Improving the CTR
of Top-ranked pages
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Forwhatpopular,
relevantqueriesareyou
already ranking well
buthave alow CTR?

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Non-Relevant Term
for your Site
Poor SERPs CTR
Relevant Term for
your Site
Non-Relevant Ranked
Page
Lack of content to be
created to effectively
address the query
Non-Relevant /
Unattractive Titles
and Meta
Descriptions to
Optimize
Relevant Ranked
Page
SERPfeatures
inclusion that you’re
not leveraging but
could
SERPfeatures
inclusion that you’re
not leveraging but
can’t use
More ads inclusion
that lowers CTR
Search intent satisfied
directly in search
results, generating a
non-click
Content
Cannibalization to fix
between many
similar/relevant
pages
Therearesome frequentscenariosthatyoucan
easily identifyandfixto see results faster
High Priority
Medium Priority
No Priority

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
These should have
an important
impact on your top
queries CTR + traffic

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
HTTPS://GSUITE.GOOGLE.COM/MARKETPLACE/APP/SEARCH_ANALYTICS_FOR_SHEETS/1035646374811
IdentifyCTR opportunitiesforfree w/SearchAnalytics
Add-OnforSheets importingmetrics by device+page

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Segment perdevice& applyconditional color
formattingtoidentifydifferencesin behavior

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Get the terms
ranked in the top
10 that have
worse CTR and
high impressions

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
HTTPS://DATASTUDIO.GOOGLE.COM/REPORTING/8FBF65E6-9C0A-4627-95AC-F858BFAC89E2
You can alsousethis GDSDashboardIshared toidentify
topqueriesCTR opportunitiesperpage/device/country

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
https://www.advancedwebranking.com/ctrstudy/
How to know if
your CTRispoor?
T
ake as areference
AWRCTR Report

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
RYTE AND SEOTESTING.COM
Automate this
using tools that
integrate w/
the Search
Console for CTR
Underperformers

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Identifywhichare themeaningfultermsthat you
wanttotargetrankingwiththerelevantpage

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Let’sassesswhythe relevantpagesforthese important
terms w/ high potential have sucha poorCTR

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
=IMPORTXML(B2,"//title")
=IMPORTXML(B2,”//meta[@name=‘description’]/@content")
=IMPORTXML(B2,"//h1")
Verify how descriptive and long these pages’ title
tags,meta descriptions and H1s are…

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
SEARCH(search_for, text_to_search, [starting_at])
Validate if the title tag,meta description and H1
include the terms for which you want to rank

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
https://www.seowl.co/title-rewrite-checker/
Are theseTitles &
Descriptions shown
in SERPs or are they
replaced by G?
Check in bulk!

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
SISTRIX
…or with Sistrix for
any page,
prioritizing those
in top positions for
popular queries

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Google will show Headings now more instead of title
tags when they are more descriptive and shorter
ADVANCED WEB RANKING

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Unfortunately,
this change
means a worse
CTR for pages in
some scenarios

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Before the Update
Updated Title Tag
Optimize them to become descriptive,attractive,but
short avoiding replacement & improving CTR
After the Update

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Identify SERPsinclusions opportunities vs. competitors
scraping w/IMPORTXML/IMPORTFROMWEB & XPATH

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Get the ranked pages for those top queries with poor
CTR to assess in Google sheets vs.competitors

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Obtain & assess SERPstitles & descriptions of best
ranked pages,& see how they’re optimized vs.yours

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Forexample,this
remoterspage
showing “parttime”
jobs not mentioning
itinthemetadata

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Verify if these SERPsare including features like
Featured Snippets or Carrousels thatyou can leverage

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
SEMRUSH
You can identify these opportunities too by using tools
like SEMrush w/ SERP features filtering for any site…

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Assess which have
a higher impact on
your SERPs and are
relevant to include

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Poor SERPs CTR
Non-Relevant /
Unattractive Title
Tagsand Meta
Descriptions to
optimize
Featured Snippet
Add a Table of
Content / Index to
generate Featured
Snippet
Rich Results
Include or fix
structured data
implementation to
generate rich result
Content generation
in the relevant
format
News/Videos/Products/etc. Carrousels
SERPfeatures
inclusion that you’re
not leveraging but
could
Prioritize those actions thatwill improve your SERP
visibility for high impact queries with current content

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
SITEBULB
Ifyou already have
schemabut you’re
not yet generating
rich results: crawl &
troubleshoot

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
In the case of featured snippets,it’sabout changing
already existing content organization and structure

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Identifyrelevantpopulartermswithpoor CTR that you
wanttotargetbutyou’re notrankingwithrightpage

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
This assessment has been further facilitated with
search intent features! In doubt: check top pages
SEMRUSH

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Differentiate and optimize
the cannibalized pages
content in case isrelevant
to keep them and target
to different queries
Create a new page with
relevant content that
address the query to be
ranked
Content cannibalization
between many different
relevant pages to fix
Lack of content that should
created for the specific search
Consolidate the
cannibalized pages if the
meant to be targeted
queries are the same with
similar content, whether
301 redirecting or
canonicalizing to the best
performing one
Validate if you should differentiate& optimize further,
consolidate or createnew content

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Eg.the page ranking for
“remote only companies”
despite not being
focused on this query

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
HTTPS://STRATEGIQ.CO/HOW-TO-IDENTIFY-KEYWORD-CANNIBALISATION/
Identify these
cannibalization
issues for free with
search console data

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
RYTE AND SEOTESTING.COM
..or leverage
paid tools
featuresto
identify those
pages ranking for
the samequeries

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Selecting to keepthose thatperform better,while
301-redirecting and merging those thatarenot

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
RYTE AND SEOTESTING.COM
Monitor the impact by using SEO testing
frameworkslike to measurethe outcome

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Optimizing internal linking
of almost ranking pages
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Forqueriesyouhave more relevantcontent thanthe
competition but lower page link popularity…

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
GOOGLE SEARCH CONSOLE, SEMRUSH, SISTRIX, AHREFS
Obtain thebacklinkdatafromtheSearchConsoleand
Third-PartyTools,likeSEMRush

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Identifying pageswith
backlinkstriggering
errorsor erroneously
redirecting

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
GOOGLE SEARCH CONSOLE, RYTE & SITEBULB
Obtain alsointernallinkingdataby usingbothGoogle
SearchConsole & your own sitecrawls

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
=IFERROR(VLOOKUP(B2,backlinks!$A$2:$J$2830,2,false),”")
Integrate backlinks metrics with pages and queries
using VLOOKUP+IFERROR functions in Google Sheets

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
=IFERROR(VLOOKUP(B2,internallinks!$A$2:$J$2830,2,false),"")
Do the same with internal links data to integrate in the
same sheet than backlinks and rankings metrics

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Identify the pages thataren’t yet in the best positions
for popular queries,w/poor internal links & backlinks

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Start linking them from those pages with higher
backlink popularity in a relevant way

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Improve internal linking to these pages with a
secondary navigation system from different site areas

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Monitoring trends and content
freshness to update & rank better
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
GOOGLE TRENDS AND GLIMPSE
If we’ve learned something in latest years,is thatsearch
preferences and trends can change really fast…

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Update existing content to
keep its relevance towards
changing topics
Create new content to answer
more effectively to new search
queries and reach more users
It’s critical to identify to keep the relevance of current
content and expand reach for more traffic w/new one
Change of search behavior or
search trend
GOOGLE TRENDS AND GLIMPSE

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Annual update
of content
New search behavior
Eg. See what
happens withthe
remote work
trends page
updated at the
startof theyear…

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Thispage stopped
ranking asit hadn’t
been updated afterthe
big remote work shift
in March 2020

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
New Content
Update
Once it was updated to include the new Covid related
information,its rankings and traffic improved again…

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
RYTE
Youcanidentify
clicksanomalies in
Search Console
using tools like
Ryte with alerts…

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
GA4 CUSTOM INSIGHT ALERTS
Set GA4 Custom Insight alerts to be notified
when organic search traffic trends drop…

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
ADVANCED WEB RANKING ALERTS
…aswell asrankings drops for targeted tracked
queries with rank tracking tools likeAWR

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Manually validate to check change in impressions/
rankings/CTR between periods with Search Console

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
=IFS(B2>C2, "Increased", B2<C2, "Decreased", TRUE, "Didn't Change")
Use the IFSfunction in Google Sheets to compare to
easily check if it has increased or decreased

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Verify which popular relevant terms have dropped in
impressions,CTR or rankings and analyze vs.content

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
RYTE AND SEOTESTING.COM
Automatethis
by using tools
like SEOtesting
and Rytetoo!

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
GOOGLE TRENDS AND GLIMPSE
Identify the
change insearch
behavior inyour
sector withtools
likeGlimpse

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
RYTE AND SEOTESTING.COM
As well asby
usingyour own
Search Console
Data new queries

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
It’sabout identifying “low hanging fruit” that
will give results faster,withthelowest efforts!
Improving the
CTR
of Top-ranked
pages
Optimizing
internal linking
of almost
ranking pages
Monitoring
trends and
content
freshness to
update & rank
better

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
In parallel to your initial SEO analysis,
to accelerate the process & gain further support
Rankings, Keyword &
Competition Research
Content Audit
T
echnical Audit
Link Popularity
Audit
SEO Strategy &
Prioritized SEO
Roadmap
Initial SEO Analysis for an SEO Process
Parallel Low Hanging Fruit Assessment
Low Hanging Fruit
SEO Opportunities
Assessment
SEO
Roadmap
Implementation
Low Hanging Fruit
SEO
Recommendations
Low Hanging Fruit SEO
Implementation
Week 1 Week 2 Week 3 Week 4 Week 5
SEO
Process
Goals

#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE
Thanks! Questions?
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE