big 16 presentation

1. T H E B I G 1 6 P R E S E N T S
THE HOLIDAY BOWL:
LET'S BUILD A LEGACY
DECEMBER 11, 2018

2. WHAT WE'RE GOING TO TACKLE
A G E N D A
1. MEET OUR TEAM: THE BIG 16
2. THE PLAYBOOK
3. IT'S NOT JUST A GAME
4. HISTORY & TRADITIONS OF
FOOTBALL
5. GAME PLAN
-MILLENNIALS
-FAMILIES
6. CREATING THE LASTING LEGACY
7. THE FINAL SCORE

3. MEET THE BIG 16
STAFF
Grace Browning, Angela Chen, Mariah
Gamalinda, Alejandro Campos, Blayke
Silvera, Idan Perlman, Hannah Windeck,
Jessica Peace, Ivy Wood, Allegra Cisneros
VP’s
Alda Gonzalez, Alexandria Jones, Elizabeth
Langlois, Shelby Miranda
ADMINISTRATOR
Alexis Miranda
PRESIDENT
Kim Iovine
(INSERT GROUP PICTURE HERE)

4. OUR MISSION
T O O P T I M I Z E R E T U R N O N I N V E S T M E N T F O R C L I E N T S
T H R O U G H E X T E N S I V E R E S E A R C H O N T H E M A R K E T ,
H E L P I N G B R I N G V A L U E T O N O T O N L Y C O M P A N I E S B U T
A L S O T H E C O M M U N I T I E S T H E Y R E S I D E I N .

5. WHAT IS FOOTBALL?
TRADITION EMOTION ENERGY

6. MILLENNIALS FAMILIES
T H E P L A Y B O O K
W e c a n c r e a t e a l a s t i n g l e g a c y f o r t h e
H o l i d a y b o w l b y t a r g e t i n g t h e f o l l o w i n g
a u d i e n c e s

7. T A R G E T I N G M I L L E N N I A L S
Tactic 1: MArketing through social media &
Influencers
Tactic 2: College pop-ups & Hot spots

8. TACTIC 1
MARKETING THROUGH SOCIAL MEDIA &
INFLUENCERS
Influencers generate 40% more customers
(Forbes)
Kaycee Clark
Influencer marketing: $6.50 return on investment
for every dollar spent (Tomoson)
Snapchat filters

9. T A C T I C 2
College pop-ups & hot spots
86.2% of SD college students are Millennials (College Factual)
62% of Millennials will be more loyal customers with social media
interaction (Forbes)
Local bar college nights advertising: 51% of Millennials go to bars +1xs
a week (Forbes)
Freedrinkatthe
game
10%offone
merchandiseitem
SPINAGAIN!

10. T O C R E A T E A L E G A C Y . . .
MILLENNIALS: SET TRENDS, BUT THEY ARE SHORT LIVED.
62% PLAN TO SPEND MONEY ON A NEW EXPERIENCE EACH
YEAR (PEW RESEARCH CENTER).
FAMILIES: A LONG LASTING, REPOPULATING MARKETING
THAT FUEL TRADITION AND LOYALTY

11. SAMANTHA JORDAN
strategy to
target families
While Millennials are the target market the Holiday Bowl desires to
reach, families are the target market needed in order to establish a new,
solid fan base.
BOWLS ARE GETTING OLD
recycling tradition: parents pass down traditions to their kids, which they
pass to their kids...etc.

12. The First GAME

13. C R E A T I N G T H E L E G A C Y : T A R G E T I N G F A M I L I E S
TACTIC 1: family focus
TACTIC 2: Local children's Football
partnerships

14. T A C T I C 1
FAMILY FOCUS
Family Package: section, parking pass, accessibility (survey
results)
Face Painting
Mini-NFL Experience
Study at U. Penn: Exposure to stimulating experiences are
more likely to still engage that child later in life

15. T A C T I C 1
FAMILY FOCUS
Family Package: section, parking pass, accessibility (survey
results)
Face Painting
Mini-NFL Experience
Study at U. Penn: Exposure to stimulating experiences are
more likely to still engage that child later in life
F a m i l y P a r k i n g & F a m i l y S t a d i u m S e c t i o n m a p

16. T A C T I C 2
LOCAL CHILDREN'S FOOTBALL PARTNERSHIPS
Promo codes for local children's
football leagues
American Music City Bowl: Sponsor to
fund tickets for kids

17. T H E T A Y L O R F A M I L Y
(insert family pics over the years )

18. T H E F I N A L R E P L A Y
social media & influencers will bring millennials in
Millennials are a fleeting market
Families bring tradition
Why the holiday bowl deserves a lasting legacy

19. THANK YOU!