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1. Animal Magnetism
MAKE LIFE EASY WITH CHARM.

2. Contents
Physical
 Appearance
 Body Language
Logical
 Purposeful Communication
 Confidence
 Assertiveness
Metaphysical
 Empathy
 Source of Pleasure
 Presence

3. Physical
Body Language

4. Physical: Body Language
Smile
 psychology follows physiology - makes you feel happier sound warmer
 Smile genuinely when you greet someone - excited about getting to
know them
 smiling makes you more attractive and approachable
 smiling is a way to signify that we have good intentions

5. Physical: Body Language
Eye Contact
 Engage people with your eyes
 Shows you're listening, you care, and acceptance
 notice eye color
 Stare between their eyes where the top of their nose starts
 Looking down/shifting gaze shows you're uninterested
 Phone / watch
 kind eyes: a gaze that makes others feel warm, accepted, and
understood
 switch to softer focus, don't squint or have a judgmental/aggressively stare,
relax your face and open up your focus

6. Physical: Body Language
Posture
 Open body language
 don't cross your arms/legs, keep them by your side/leave them open
 no desk or podium between you and the people, remove barriers
 Walk with pride, stand tall and walk with steady, determined strides
 walk into a room of strangers with pride, ready to embrace a new opportunity
 Face the person you're talking to

7. Physical: Body Language
Posture - Relax
 an erect posture creates the perception of power and confidence, it can also
make you seem stiff, cold, and haughty
 to create warmth, relax your posture a bit, let your shoulders, back, and chest
assume a natural, comfortable position.
 Don't fidget
 signals you’re not comfortable or content and that there’s somewhere else you’d
rather be
 avoid looking around for what else is going on
 signals that you’re searching for a better opportunity
 Good posture makes you look and feel confident and in control
 can transmit strength, warmth, and likability

8. Physical: Body Language
Handshake
 extend index finger onto the inside of the person’s wrist as you clasp hands
Touch
 touch the other person’s shoulder or arm can help to keep them engaged
and interested
 touch during key moments while making specific points to control the
conversation
 Some people will not want to be touched, or will not want to be touched in
certain areas
 don’t overdo the touching. Excessive touching can lead to discomfort
 Use a Gentle Touch

9. Physical: Body Language
Mirroring
 if they speak softly, bring your own voice down
 if they lean back in their chair, lean back just a bit
 let a few seconds lapse before you move into a mirroring
 Match the other person's physical mannerisms and energy level
 don't agree with everything they say or do, but act the way they do
 mirror the qualities that you find likable in others
 notice to the way people carry themselves
 Emulate the people you know are likable
 choose moments throughout to mirror and match how the other person
stands/sits, how they nod their head

10. Physical: Body Language
Verbal
 speak clearly and feel confident
 Speech – slow and clear
 Tone of voice – moderate to low
 Convey Emotion
 through the words/tone/pitch
 kindness and warmth with a softer, richer tone
 smile when you speak = Instant warmth, useful for talking on the phone
 Well Timed Pauses
 talking fast is exhausting to listen to
 slow down your speech to a similar pace of the other person
 use pauses throughout the conversation to build anticipation or add emphasis to important
points

11. Physical: Body Language
Gestures
 Facial expressions - have a variety of facial expressions to punctuate speech
 Practice in a mirror
 What are your eyes doing?
 How about your hands?
 Could someone know what emotion you're conveying if they can't hear you?
 keep hands away from face while speaking
 mirror person’s gestures and develop empathy for what they are feeling
 Use hand gestures to punctuate important words
 Nod to visibly show that you're listening