1. T hew orstnightm arefor leadersfacing their boards,esp ecially in thiseconom icenvironm ent,isthedeep dive— getting
dow n,dow n beyond nitty gritty,w ay dow n into granular.
“Notonly do leadersfear they w on’tknow thatp articular nuggetofinform ation becauseit’sso far dow n,butm ore
signiicantly getting so granular they w orry thattheboard w illlosefocuson thebig strategicquestionsw hich arereally
driving results,”saysA nettD.G rant,PresidentofExecutiveSp eaking,Inc.,aglobalsp eaking coaching com p any,founded in
1 9 7 9 and headquartered in M inneap olis.
B utB utrather than focuson thedefense,G rantrecom m endsthather clientsfocuson theoffense:how to com m unicatekey
strategicp rioritiesw ith clarity and p recision.
T hekey to keep ing theboard’sattention focused isto m akesureyour story isfocused — noton your Pow erPoints,buton
theconcep tsyou haveto com m unicate.Rather than sp ending hoursattheartsand craftlevel,G rantsuggeststheclient
think abouttheissuesand aboveallthecorem essage.
“M orecareershavebeen killed by bad p resentationsfullofbeautifulPow erPointsthan by bad businessp erform ance,”
saysG rant.“Iknow becauseIgetthecallsaboutthecasualties.”
”T hink about”T hink aboutyour m essage.T hink aboutyour story.T hink aboutaddressing theconcerns.Develop your Pow erPointlast.”
For m oreadviceon how to help executivesstep up to thechallengeofdelivering tough m essagesabouttough issues
w ithoutlosing theballin left ield,callA nettD.G rant,PresidentofExecutiveSp eaking,Inc.
Founded in 1 9 7 9 ,ExecutiveSp eaking,Inc.,isaglobalsp eaking coaching com p any w orking w ith top executivesin theU.S.,
Europ e,A sia,and theM iddleEast.
For afulllisting ofclientsand p ublications,visitw w w .ExecutiveSp eaking.net.