A sales leader of a startup can use these 10 rules to navigate through the mess of a startup sales world. We deliver these insights through our work with CEOs, VP of Sales and Chief Revenue Officers of some of the top startups in Europe and India.

2. 1Keep it
simple
Focus on 1-2 sales objectives per quarter.

3. Hire
Use simple
profile tests,
like DISC, to
pre-screen
sales hires
2

4. … and fire fast!!

5. 3
ENGAGEin every part of your business
Get involved with operations, product development,
marketing and business development.

6. Cash Flow
is the
Getting a steady cash flow should be the main focus.
4

7. 5None of your team members should get away by giving ‘sales
activity’ as an excuse for driving non-revenue generating
activities.

8. 6
Drive
Crystal
Clear
Visibility
Focus on driving
transparency for all
members of your startup
through CRM

9. 7Set short term goals
Be ready for a change in plan and pivot accordingly

10. 8 Get moved
by
Create plans
and set
directions for
sales that will
enable data
based decisions

11. Stay a
happy
team!
9
Challenge comfort
zones and celebrate
success together with
meaningful experiences

12. Engage with
CUSTOMERS
10Drive win-loss analysis, get their feedback, discuss
product roadmaps and get their referrals.

13. Find the full article here.
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