Has tv advertisement lost power

1. Has tv advertisement
lost power
Group members:
Muhammad Anees ur Rehman (BBA 2k16-66)
Ahmed Saeed (BBA 2K15-31)
Adnan Tanveer (BBA 2k15-19)
Hafiz Fawad (BBA 2k16 -26)
Usama Saeed (BBA 2K15-30)

2. Advertisement
• The first official, paid television advertisement came out in the
United States on July 1, 1941
• television programming produced and paid by an organization.
It conveys a message, aimed to market a product or service
• Nielsen Media Research (NMR) is an American firm that
measures media audiences, including television, radio, theatre
films

3. What is tv advertisement?
•Most effective medium
•Cognitive
•Target market

4. Target market

8. Consumer have changed
• We are into the fourth generation of consumer using TV as a
marketing communications medium. The proliferation of new
technologies has shifted the “power” to the viewer rather than the
transmitter.
Toyota

9. Numerous media channels

10. Review Product Performance

11. Target consumer
Consumer

13.  Risk-benefit
With the benefits that this can bring us a number of
disadvantages for those who invest or decide on television
advertising arising. Should consider as a first step, the risk
involved investing a large amount of money in proportion to the
effectiveness that can be achieved.
 Adds to Costs
An organisation has to spend large amount on advertising. It
increases the cost of the products. To meet this expenditure, price
of the product is raised. No manufacturer pays for the advertising
expenses out of his pocket. Advertising, therefore, leads to
unnecessary rise in prices. In this reference it is said that
advertising costs are passed on to the consumers in the form of
high prices.

14.  Undermines SocialValues
Advertisement is a sort of day-dreaming for the people.
Thesedays it is taking the people away from reality and
into the realm of artificiality.
They want to buy them but have no resources at their
command. Consequently, they start feeling upset with
their present status. Taking it as a social evil, it can be
said that advertisement undermines social values.
 Confuses the Buyers
Many a time distorted version of reality is shown in the
advertising. Believing in advertising, consumers buy the
product. On its use, they feel cheated.
They come to realise later that the information given in
the advertisement was something else whereas the
actual product was quite different from it.

15.  Encourages Sale of InferiorProducts
Every manufacturer projects his product as superior one
in the advertisement. Therefore, the buyer is unable to
decide as to which product is really good.
If a seller gets good price for some inferior product, it
becomes a habit with him. It affects other sellers also.
 Some Advertisement is inBad Taste
Many times, foul language and objectionable pictures
are used in advertising in order to attract a particular
class. They may be insulting to a particular class. It
causes decay of social values.
Such kinds of advertising are generally opposed by the
people as it hurts their feelings. In this reference it is said
that someadvertisements are in bad tastes.