Creative problem solving
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Introduction to creative problem solving and brainstorming
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Creative problem solving
- 1. Creative Problem Solving Dr. Andrew Maxwell Associate Professor, Entrepreneurial Engineering Director Bergeron Entrepreneurs in Science & Technology Andrew.maxwell@lassonde.yorku.ca
- 2. We leap too fast to the solution
- 3. Spend time on problem
- 4. Problem Solving Requires New Approaches
- 5. Five Whys
- 6. Spend time on problem
- 7. 1. No ideas are stupid 2. Build on others ideas 3. Decide how you will make decisions 4. Group ideas 5. Make decisions Brainstorming or brainwriting
- 8. How will you empty the glass 8 Without moving the glass or the table
- 9. Time Space Removing contradictions
- 10. Secret is to build and improve Most initial ideas are poor
- 11. Good luck
Editor's Notes
- Knowledge occurs when an individual (or other decision-making unit) learns of the innovation’s existence and gains some understanding of how it functions. Persuasion occurs when an individual (or other decision-making unit) forms a favourable or unfavourable attitude toward the innovation. Decision occurs when an individual (or other decision-making unit) engages in activities that lead to a choice to adopt or reject the innovation. Implementation occurs when an individual (or other decision-making unit) puts an innovation into use. Re-invention is especially likely to occur at the implementation stage. Confirmation occurs when an individual (or other decision-making unit) seeks reinforcement of an innovation-decision that has already been made, but the individual may reverse this previous decision if exposed to conflicting innovation.
- While some technologies are taken to market by existing companies, many require the creation of a new venture to achieve initial commercial success Existing companies are constrained by their traditional ways of doing business New companies are constrained by the liability of newness The liability of newness means that people see buying a product or service from a new company as risky How do we overcome this liability of newness?
- Knowledge occurs when an individual (or other decision-making unit) learns of the innovation’s existence and gains some understanding of how it functions. Persuasion occurs when an individual (or other decision-making unit) forms a favourable or unfavourable attitude toward the innovation. Decision occurs when an individual (or other decision-making unit) engages in activities that lead to a choice to adopt or reject the innovation. Implementation occurs when an individual (or other decision-making unit) puts an innovation into use. Re-invention is especially likely to occur at the implementation stage. Confirmation occurs when an individual (or other decision-making unit) seeks reinforcement of an innovation-decision that has already been made, but the individual may reverse this previous decision if exposed to conflicting innovation.
- Knowledge occurs when an individual (or other decision-making unit) learns of the innovation’s existence and gains some understanding of how it functions. Persuasion occurs when an individual (or other decision-making unit) forms a favourable or unfavourable attitude toward the innovation. Decision occurs when an individual (or other decision-making unit) engages in activities that lead to a choice to adopt or reject the innovation. Implementation occurs when an individual (or other decision-making unit) puts an innovation into use. Re-invention is especially likely to occur at the implementation stage. Confirmation occurs when an individual (or other decision-making unit) seeks reinforcement of an innovation-decision that has already been made, but the individual may reverse this previous decision if exposed to conflicting innovation.