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Developing a Video Strategy That Will Change Your Business
The document outlines the importance of developing a video strategy for businesses, highlighting that video content can significantly boost engagement and conversion rates. Key statistics indicate that online video will constitute a large portion of online traffic, and effective use of video across various platforms can enhance marketing efforts. The document provides actionable insights and best practices for integrating video into websites, email marketing, and social media to effectively reach and influence target audiences.
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Developing a Video Strategy That Will Change Your Business
- 1. WORDCAMP KANSAS CITY2017 DEVELOPING A VIDEO STRATEGY THAT WILL CHANGE YOUR BUSINESS
- 2. ANDREA ZOELLNER D IG I T A L C O N T E N T C R E A T O R 2
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- 5. 5 DEVELOPING A VIDEO STRATEGY THAT WILL CHANGE YOURBUSINESS STRATEGY CHANGE BUSINESS VIDEO
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- 11. 1 min of videois equal to 1.8 million words. F o r r e s t e r R e s e a r c h 11
- 12. 12 BY 2017, ONLINE VIDEOWILL ACCOUNT FOR 74% OF ALL ONLINE TRAFFIC. K l e i n e r P e r k i n s C a u f i e l d & B y e r s ( K P C B ) , I n t e r n e t T r e n d s 2 0 1 6
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- 14. 14 Combining video with full-page ads boosts engagement by22%. 92% of video consumers share videos with others. CONVERSION I n s i v i a . c o m
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- 16. 16 After watching a video,64% of users are more likely to buy a product online. CONVERSION Enjoyment of video ads increase purchase intent by 97%. I n s i v i a . c o m
- 17. 17 87% of online marketersuse video content.
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- 20. 20 1 WEBSITE CONTENT 90% ofusers say that product videos are helpful in the decision process.
- 21. 21 VIDEO HEADERS ABOUT PAGE CUSTOMERSTORIES RESOURCE CENTER/ WEBINARS HOMEPAGE PRODUCT PAGES
- 22. H O ME PA G E 22
- 23. V I DE O H E A D E R S 23
- 24. A B OU T PA G E 24
- 25. P R OD U C T PA G E 25
- 26. R E SO U R C E C E N T R E 26
- 27. C U ST O M E R S T O R I E S 27
- 28. 28 2 LANDING PAGES Including videoon a landing page can increase conversion by 80%.
- 29. 29 Do’s C o nn e c t y o u r v i d e o t o o n e d i re c t a c t i o n Te l l a n e n g a g i n g , e m o t i o n - d r i v e n s t o r y Tra c k m e a n i n g f u l m e t r i c s R e a c h o u t t o t h o s e w h o e n g a g e d
- 30. 30 3 EMAIL MARKETING Video inan email leads to 200-300% increase in click-through rate.
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- 37. 37 FACEBOOK LIVE ADDRESS BLOG COMMENTS GIVEAN INSIDE LOOK AT YOUR BUSINESS PROMOTE YOUR UPCOMING EVENT TEASE NEW PRODUCTS ANSWER FAQS
- 38. 38 MONTHLY ACTIVE USERS 1 billion VIDEOS VIDEOADS INFLUENCERS
- 39. 39 5 AD NETWORKS WHAT ISAN AD NETWORK?
- 40. WHATTOLOOKFORWHENCHOOSINGANADNETWORK 40 FORMATS/DEVICES EXISTING CLIENTSANALYTICSTARGETING
- 41. 41 SOME AD NETWORKS Undertone HaxHax Adobe Auditude VidRoll FidelityMedia Conversant Adobe Auditude SpotXchange VeohClick Matomy VDOPIA PropellerAds Selectmedia advertising.com YuMe AdoTube BrightRoll RhythmOne
- 42. 42 6 TELEVISION There are twomain options for purchasing TV ads: Purchase directly from your local broadcast station or local cable provider. Use an advertising agency to purchase spots on your behalf.
- 43. 43 YOUR VIDEO STRATEGY C RE A T I N G WHO, WHAT, WHY, WHEN, AND…DID IT WORK?
- 44. WHO IS YOUR TARGET? WHATDO YOU WANT THEM TO DO? 44
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- 47. 47 IDEASFOR PRE-RECORDED VIDEOCONTENT • Product videos •Demos • Tutorials and webinars • Promos for new features • Fun use-cases PRODUCT RELATED • Behind the scenes videos • Office tours • Q&A • PR and Charity programs • Employee showcase COMPANY-RELATED • Customer interviews • Case Studies • Event-related video • Customer shoutouts • User-generated content CUSTOMER-FOCUSED • Ads of 10s, 30s, 1m, to longer- form • Gif ads • TV Ads • Targeted calls to action ADVERTISEMENTS
- 48. 48 IDEASFOR LIVEVIDEO CONTENT • Product demos •Product pre-launch sneak peeks • Live launch events • Live webinars PRODUCT RELATED • Behind the scenes videos • Office tours • Q&A • Ask me anything sessions • Employee showcase COMPANY-RELATED • Customer interviews • Contest videos • User-generated content • Addressing comments and questions live CUSTOMER-FOCUSED • Celebrity videos • Event videos • Influencer marketing videos • Sponsored marketing video BRAND AWARENESS
- 49. 49 DO • Research • Adaptand repurpose your content for the right channel • Know when to invest in quality • Test
- 50. ATTENTIONSPANS 50 WEBSITE YOUTUBE FACEBOOKINSTAGRAM 5 min 2 min 1 MIN 30s
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- 52. 52 DON’T • Be random •Hire just anybody • Be in a hurry • Stop listening
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