Video is one of the hottest mediums in marketing today. It can also be one of the most confusing and expensive. From low-cost channels like Facebook Live or Snapchat, to YouTube ads and TV spots, there are many ways you can integrate video into your marketing plan and see immediate results. In this talk, I’ll give an overview of the current video landscape and offer tools to develop a video content plan that works for your audience, objectives, and budget. Whether you’re an independent professional, a non-profit, or a business, find out how video can help you achieve your goals.
This presentation was given at WordCamp Kansas City 2017.
Including video on a
landing page can
increase conversion by
C o n n e c t y o u r v i d e o t o o n e d i re c t a c t i o n
Te l l a n e n g a g i n g , e m o t i o n - d r i v e n s t o r y
Tra c k m e a n i n g f u l m e t r i c s
R e a c h o u t t o t h o s e w h o e n g a g e d
Video in an email leads
to 200-300% increase
in click-through rate.
There are two main
options for purchasing
Purchase directly from your local broadcast station
or local cable provider.
Use an advertising agency to purchase spots on your behalf.
C R E A T I N G
WHO, WHAT, WHY, WHEN,
AND…DID IT WORK?
WHO IS YOUR
THEM TO DO?