Five Newsroom Tips for Better Website Content

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Clear and compelling writing can improve any website, from hobby blogs to academic resource centres. If you think your web content needs a little love, take a cue from the professionals who make a living writing every day: Journalists! In this talk, I’ll use examples from the newsroom that apply to anyone writing for the web. You don’t need to see your name in print to be a good writer.

Marketing

Five Newsroom
Tips for Better
Website Content
by Andrea Zoellner

Your objective of communicating
is only complete if the receiver
perceives your message the way you
intended.

“55% spent fewer
than 15 seconds
actively on a page.”
bye !
Source: What You Think You Know About the Web Is Wrong, Tony Haile, Time, 09/03/2014.

Nomophobia
/näməˈ fōbēə/
noun
Proposed name for the phobia (intense,
irrational fear) of being out of mobile phone
contact.

I. Know Your Audience
II. Don’t Bury the Lede
III. Observe the Style Guide
IV. Ask the Copy Editor
V. Regret the Error

@andreazoellner andreazoellner.com
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